Ever notice how each month in the car business the “promotion” on rebates switches. What about your mortgage business. Do you advertise that you do everything under the sun or do you segment monthly and have marketing campaigns to deliver to your audience? Yep, that’s the topic. Simple yet genius. And you should do it too!
Most Broker’s I know just ask their pillar partners about a “loan” or referral in general. What if you for 30 days did a marketing campaign for a specific product, like a USDA loan, or properties in a certain county you called any and all Realtors there for 30 days. I bet if you introduced yourself to enough Realtors and suggested that you know USDA loans and can help clients purchasing in such and such county near them, well you may get a referral.
At the end of any month is a great time to switch up ADVERTISING and your marketing
“mentions” on the phone to add value when you chat with one of your referral partners. What would I do? Well on any given month I’d pick a product, read about guidelines on that product and spread the word. As an LO or AE. I add value to each and every person I call on purpose. And in my day I plan different marketing messages to be spread. You should too.
#JUNEBLOOM – Try this with each and every “Pillar Partner” you have in the next 30 days. Try segmenting a specific product and let that person know about it. In fact, find a cool “nugget” about that product and spread the word! #ShareyourSuccessStory