#MotivationalMonday – I do the “The Mortgage JUICEman” to brand me.  JUICE is an acronym; Join Us In Creating Excitement.  When I was an originator I was known to always have a redbull or a “green AMP” at my desk inside a call center.  – The JUICE was always flowing.  But all kidding aside, I think due to my hearing loss I spend a lot of energy focusing during the day, more so than someone whom doesn’t have to concentrate on what’s being said.  So I don’t miss it.  But point is, the whole JUICE thing stuck with me as a result through the years and I branded it as “me”.  You should have some story like this too.

You should be branding you in a way that makes you unique, fun and memorable to work with for your clients.  In sales, that’s exactly what you want, to brand yourself and have that be remembered by others.  I help others think outside the box quite often and have a training that I put together to help others start their action taking in getting their brand marketing started on a Facebook Fan Page.  Today’s video to start the week is a story about just this.  Someone whom was having a hard time “branding” and after our conversation they took an idea that was real to them and branded it beautifully.  ↓

I’m in all week helping others brand and grow their mortgage business! The blueprint can help you do the same thing.  From establishing how to brand, to creating a tag line or theme or even marketing campaign to run.  Brand you, not NMLS# 123456789.  Just a thought to open your mind and tap into your creativity this week.  Brand you and do it with a purpose, you’ll get more results.  The BLUEPRINT is here!   #SellWell