#WeekendCalltoAction – Follow Up Friday – Today’s installment is just like any other weekend call to action, but instead of an idea to find a new referral partner or client, I give you an idea to follow up with your existing pillars.  When done correctly, this can be the difference in making your message heard by the masses.

You know who does this well – UWM.  We AE’s would all follow up with our clients and mention a specific product on every phone call.  I’m not sure if they do this now, but we would mark that product we talked about in our CRM so we knew we had talked about it.  It was a way to get a message out to the masses.  And a GREAT way to follow up with client business partners.  So instead of just saying hey send me a loan, AE’s had a product or guideline or process to go over.  You should do this same thing.  In fact you should have your whole team do it as a collaboration.

You can follow up on Friday with referral partners and let them know about a great new product or a guideline that may help them.  More often than not, just by mentioning it I would find more than one person tell me, I just ran into that.  Besides when you follow up on Friday, most people are in a good mood! #SellWell

I am coming back back to Cali Cali – Oh yeah.  Next week, I will be traveling to California.  If you are in Santa Ana area and want to meet, PM me I will have some time to visit.  If you have not joined the group Sales Talk with Mortgage Pro’s yet, feel free to join.  There’s over 4000 mortgage pro’s talking all about mortgage stuff.  #SellWell and #TGIF – The Grind Includes Friday!