Monthly Archives: March 2018

Mortgage Originators

Thursdays Thoughts – Investor Loan Highlights #JUICY

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#ThursdaysThoughts – Each lender has their product mix for an angle to help you mortgage brokers.  My non-qm product is advantageous for INVESTOR loans BIG TIME! Today I highlight some advantages on this program.

When filling your brokerage with a lending roster to help you close all types of deals you want to evaluate who does what in regards to the BRAWL movement.  Yesterday was a big webinar on the “score cards” for this.  A great webinar given by a fellow colleague and head of the movement, Anthony Casa.  Great guy, and did a really good job breaking down what Broker’s should be looking for in regards to lenders.

Well guess what, I’m one of the “Good Guys” and on this list.  No I don’t flaunt and advertise my home base brand too often, but this is where the mortgage JUICEman started.  And I’m glad to be back at a lender that cares about the vary businesses I help grow, Broker’s.  To me, one of the biggest things that has made me successful is offering tools for the teams that I help.  If your a mortgage Broker and you want a lender that will help you retain your clients, and advocate for your business.  Hit me up, we are a great addition to the finance team you have on your lender roster.

BRAWLpartner

Check out the video today, I go over a ton of cool guidelines quickly and can help you know the in’s on the program.  To view the full product mix today, click here!

If your interested in having the mortgage JUICEman help you and your team close more loans with great rates, fantastic service and the ability to help you generate more loans click here! – I’ll call you next!

#SellWell

Mortgage guidelines, Mortgage Originators

Whacked Out Wednesday – *WATCH THIS – Objection handling and a guideline!

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#WhackedOutWednesday – Objection Edition – Yep it’s whacked out that people just understand that rates will not be far from each other.  Anywhere they go.  But that’s the consumers right to “shop around” right?  Here’s what I used to say all the time in handling objections at the time of origination.  When pitching there are 3 main points I used to go over on every call.  PLUS in this edition I go over a guideline that I forgot about!

What I suggest is you use some form of this in some way.  You acknowledge the request for more information (objection), you respond as a human with understanding, and you explain what you’ve found over your experience.  ARC/ARP (Acknowledge Respond Pivot or Close) What I used was this Feel Felt Found approach a lot.  It helped me gather my thoughts quickly and respond.

When answering questions and addressing objections I paint pictures and assume ownership along the way.  What allowed me to do this the best, was understanding the WHY?  As funny as it sounds I know LO’s don’t really truly know the “why” behind the client buying, refi’ing or getting cash out all the time.  If you dig deep during the application stages you will find out your clients WHY.  Then push the bruise a little and show them how your custom tailored mortgage solutions helps them achieve their goal.

While doing all this in the process of the pitch or the 1003 information gathering stage I would slip in three statements that often times was the keys to differentiate myself and earn the sale.

  1.  Number 1 complaint in the mortgage industry
  2. 1/3 rule and 5% will actually deliver
  3. Average person does 10 loans in their life time

I hope the structure and bonus guideline helps you today to acknowledge, respond and close a client that we can work on helping together.  If you want to know more about how to work with me, click here!

As always – #SellWell

-JUICEman (Join Us In Creating Excitement)

Mortgage guidelines, Mortgage Originators

Two for Tuesday – DU 10.2 updates

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#TwoforTuesday – Some great things are coming with DU updates in the next week it looks like.  As Fannie Mae updates the DU programming on March 17th they will be helping DTI’s in the 45-50% across several FICO buckets become more “approve-able”.

Seems FNMA and the programmers understand the behaviors of those getting loans.  And there will be more programming to prevent someone with multiple “apps” out there to rig the system.  You won’t be able to get an appraisal at one lender and a PIW with another.  If the appraisal is registered inside the fannie system, DU will kick out the PIW from the approval it looks like.

Some great updates that actually make sense, there was a couple more and I will recap those as more information becomes available.

Today’s SWWEEEEEETTTT Spot!  600-680 Fico FHA/VA loan is on point.  Also 680+ FICO with 80% LTV or more on the homeready program is also stellar pricing right now! Here’s an open link, you want to “compare” me, go right ahead, price your deal out and let me know how I stand —-> Quick Pricer

#SellWell

Mortgage Originators

Mondays Motivation – California Recap

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#MondaysMotivation – Man I wish I was going back back to Cali Cali! (Weather was awesome) What an awesome visit to headquarters as always.  I ♥ seeing the support staff that makes me look like a super star.  The 1 day turn times and success hands down goes to them.  Second, while there we had a bunch of really awesome meetings with some core companies we mingle with, like Fannie Mae! Fannie was there, an AMC was there, our hedge fund for our Non-QM product was there.  Ton’s of great information I will share this week, watch the video’s to come! Check out today’s below ↓

Do you do FHA loans?  How about VA?  If you send in a check to any lender for 100 dollar sponsorship for VA yearly, we should be one of them! I am growing with relationships with Brokers that support AIME and BRAWL left and right.  If you are looking for an alternative to UWM but one of the “good guys” to do business with, we are it! #LetsDoBusiness – You can actually #TryBeforeYouSignUp – Click below and we can go over your “I gotta guy” scenario, price your loan out together and get started.

One of the GOOD guys! 🙂

#SellWell

 

Mortgage Originators

Weekend Call to Action – Follow Up Friday

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#WeekendCalltoAction – Follow Up Friday – Today’s installment is just like any other weekend call to action, but instead of an idea to find a new referral partner or client, I give you an idea to follow up with your existing pillars.  When done correctly, this can be the difference in making your message heard by the masses.

You know who does this well – UWM.  We AE’s would all follow up with our clients and mention a specific product on every phone call.  I’m not sure if they do this now, but we would mark that product we talked about in our CRM so we knew we had talked about it.  It was a way to get a message out to the masses.  And a GREAT way to follow up with client business partners.  So instead of just saying hey send me a loan, AE’s had a product or guideline or process to go over.  You should do this same thing.  In fact you should have your whole team do it as a collaboration.

You can follow up on Friday with referral partners and let them know about a great new product or a guideline that may help them.  More often than not, just by mentioning it I would find more than one person tell me, I just ran into that.  Besides when you follow up on Friday, most people are in a good mood! #SellWell

I am coming back back to Cali Cali – Oh yeah.  Next week, I will be traveling to California.  If you are in Santa Ana area and want to meet, PM me I will have some time to visit.  If you have not joined the group Sales Talk with Mortgage Pro’s yet, feel free to join.  There’s over 4000 mortgage pro’s talking all about mortgage stuff.  #SellWell and #TGIF – The Grind Includes Friday!

Mortgage guidelines, Mortgage Originators

Thursdays Thoughts – Guideline Week

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#ThursdaysThoughts – Some great guidelines this whole week we’ve had.  Today’s installment I kept raw, a first take and said umm quite a bit.  LOL.  I want to encourage everyone I can to break out of their comfort zone and do a video, it doesn’t need to be perfect.  This week we had a lot of videos to honor a LO that spread his wings.  During this past Tuesday a TON of LO’s did video’s some for the first time.  EVER.

The thing is, consistency gets you better at them, today I just winged it.  First take and just minimal thought into it.  Not my best one for sure, but what I want to reiterate towards others is that YOU can do this too.  Create a market presence with video marketing in your area.  It’s proven to work, and all my exposure is from organic videos, this blog, and my charismatic persona online.  I don’t pay for ads, I don’t pay for anything but like 45 dollars for this domain yearly.

You can do this! NO JOKE! Oh, and the guidelines today are good too 🙂 I do go over EAD cards and what to do if there’s an expired one.   Also I highlight an Investor Advantage loan that I have to offer you LO’s and Broker’s out there.  Check it out below ↓

All you need to do is stick your neck out there and spread a message you believe in.  There’s not really much to all this marketing stuff.  Many just are afraid.  I want to encourage each of you to try and try again.  Do it consistently for 1 week, and you will see yourself evolve.  – #SellWell (no link today) 🙂