#ThursdaysThoughts – Get your ONLINE GAME RIGHT!! – Seriously if you have an online profile but it contains no contact info and no indication of what you do – AND your a loan officer – You’re doing it all wrong!! Look I get it, Facebook and other social media might have been once for your friends and family! But you’re in sales now, and nobody is giving you leads – You rely on referrals!? (I ask a question on that – How do you expect to do that if nobody knows what you do?) Second major point is, if you’re a LO and NOT using social media you’re missing out! BIG TIME! For those that are, already have a JULY type pipeline going on right now!
My frustration is that I have more mortgage pro’s out of my immediate network that I’m helping KILL IT, than those that I have as a wholesale client. I’ve helped fairway guys to movement peeps to even quickenloans LO’s that want to get more biz. There’s no doubt there’s a shortage of ACTION TAKERS when it comes to mortgage broker marketing pro’s. Some get a small piece of the pie, and are comfortable closing 2-5 deals a month. If I was a broker, I would be generating leads all day every day to get my own pipeline at retail producing numbers. Seems the retail guys get paid less, so they hustle more. #GoodforYou – But I’m an advocate for Broker’s cause they have the best pricing and can do so much more in options than a retail MLO (they only have so many options)! Look I get it, and I’m here to help those that want to expand their online presence.
There’s no doubt, there are advantages to using social to build a branding approach to things. It develops culture, and helps your Mortgage company stand out as a great place to work. HMMMMMM… Did you know not only am I helping LO’s actually run ads and campaigns that generate them leads (of all types) but they can grow their recruiting and hiring of LO’s online as well. One guy in Cali I have has gotten over 12 resumes through messenger in the last 2 weeks. Online marketing is needed for everything if your a LO or Broker owner. It doesn’t matter what your goals are to produce, if you want to stay in business you better be online. Someway shape or form. #SellWell – Oh and for those of you that want to take advantage of something and at least chat about options to help you grow your online marketing strategies, #clickbelow↓