Tag Archives: Appraisal costs

Whacked Out Wednesday – Appraisal Costs, Mortgage Fraud, and Marketing

#WhackedOutWednesday – Some great info in today’s video.  Be sure to watch it below.  On the content of marketing this week, one of the biggest problems I see is that LO’s attempt to do Facebook ads, and do not get the results they wanted.  The biggest problem with this is running a paid ad without any real knowledge of how to advertise themselves.  Organically.  You can do it several places, as mentioned yesterday you should have a fan page that you do organic posting and campaigns on.  If you learn to push and pull your messages you can increase your click through rates and lower your costs per click with organic exposure on your own paid ads.

What I suggest is to know at least something on how to increase your own results online BEFORE you go spend money on paid ads.  While it’s enticing to have leads exclusive to you to show up in your CRM or email box immediately, don’t waste your money without knowing some basics of how to make the paid ad perform better yourself.  Even if you pay someone else to do it.  This is called optimizing your ad.  And can be done through re-targeting and with organic exposure.  What I suggest is to know the difference on what types of “ads” to do.  There are direct campaigns and indirect campaigns a mortgage company can do.  A indirect campaign is a one that goes after anything but a mortgage straight up.  A home, a divorce attorney, a new home build, a tax preparer, any other than a mortgage.  A direct campaign is just that, a direct marketing message for interest in a mortgage.  Simple.  My rate’s awesome, click here.  (maybe not that verbiage but you get the point)

There are a ton of tools that allow you to do these types of campaigns, click funnels, lead pops, lead pages etc.  They are all viable for you to create a campaign.  To capture a lead you can use a wufoo form, or use a service that helps do it all like listing booster.  What I did in the beginning is used all the FREE tools that I could.  That way I had leads and loans closing in order to invest.  If you research these “funnels” and ads and what it takes to put a big campaign like this together, you will quickly see it costs a pretty penny.  So what I did was put together a way to help others start with the organic side of things.  That way YOU can gain leads FREE and use tools to help you capture an audience all FREE.  Instead of spending hundreds a month for each application.  What I put together was a training called the BLUEPRINT, where I help others learn to generate business online.  I teach various different types of posts to do and how to structure them to help you grow.  FREE, without paid ads.  The BLUEPRINT is a way to get started – Click here!


Call me for all I gotta guy questions! If you are a mortgage broker and want great options for products pricing and AMC’s (as I mentioned) fill in below!