#ThursdaysThoughts – Mac Attack from Freddie I go over some notable changes from Freddie Mac’s update just yesterday! Great changes they are making including what student loan payment calculations are.  Second is the BENEFIT SANDWICH!  I think this is the most important and a great reminder to you LO’s.  ASK WHY!

A client doesn’t pay an interest rate, and you can’t sturr up emotions without understanding the true reasoning behind “why” someone wants to save money or take cash out.  YOU have to dig deep.  Ask questions and look to pull the emotional strings out of them so you know what to “stack” in your “Benefit Sandwich”!  Too many times I’m pricing a loan and ask LO’s questions about a deal and they don’t know “why” a client would be doing X.  Strange to me actually.  As I was trained in constructing mortgages it’s a wealth generation machine and a tool that someone can use to help them reach life goals.  Like sending a kid to college, hence the reason for “cash out”.  Know this on all your clients transactions.  And build a Benefit Sandwich that allow you to help the borrower achieve their goals.  (And helps you sell it)

#JUICEvideo150

I am super excited, and a little nervous actually for tomorrow’s webinar.  There’s a lot of people that have pre-registered.  I’ll be sending out the link today and have several follow up reminder emails to those that did.  I’ll be going over how to use trends and the seasons to build a mortgage business year in and year out.  Without the use of expensive “tools” and just the old fashion guerrilla marketing techniques.  Building referral partners for your business is paramount to your success long term if you’re doing mortgages.  This webinar is #TheBluePrint of how to put it together.  Last day I’ll advertise it I promise, if you want to know more — SIGN UP FOR THE WEBINAR HERE!

As always – #SellWell