Tag Archives: Branding Strategy

Mortgage Originators

Monday’s Motivation – #LeadWeek!

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#MondaysMotivation – It’s #LeadWeek!  And this week we go over all types of things that can help a LO actually BUILD their business.  We’ll go over strategy, we’ll mention tools, and we’ll be here to help you close your loans! 🙂   Look you can’t grow without people to call, and people to market too, so the harsh reality is some of you are just not good at leads.  You might be able to “sell”, but you lack the numbers to gain because you don’t have enough people interested.  So what do you need to do?

Build a list! List building is the backbone of marketing, advertising and growing your business.  The more active you are in building a list of prospects the more likely you will turn a prospect into a client once you get the chance to sell them right! 🙂

Leads, leads and more leads.  This week, I am going to give away things that can help someone grow their business, and I am going to provide solutions and solve common problems most LO’s have.  Today I start with the obvious, a training by me personally that can help you learn to grow your lists, online and off.  I call it THE BLUEPRINT!

And I’ve been helping people with this for over 4 years now, and it works.  Its’ actually amazing to see when people start this, and grow over time.  When done correctly it’s a branding strategy that can help you gain a market presence.  You can start with having the basic necessities to market to and build a list.  I suggest some email campaigning software like (Mail Chimp connects to your FB page – FYI or Constant Contact) and I suggest something to make a FREE landing page. (Wufoo).

As Always –

#SellWell

Mortgage Originators

Weekend Call 2 Action – Move your feet!

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#WeekendCall2Action – Move your feet!  You have to get out there and do some old fashion guerrilla marketing.  Stop by some open houses, go to a Realtor meet and greet or mixer in the evening tonight.  Something to get your name out there is what you need to be doing NOW.

Yeah, I am an advocate of online marketing, however, it pays to get your name, and FACE out there a little.  You can’t just hide behind the CPU.  Now’s the time to show up at events, at mixers, at open houses, put up flyers, do something.  Where you need to “move your feet”.  The more you do this now, the more it will pay later.

The game of “Branding” includes a lot of various things, some face to face, some with written ad copy.  I suggest you move your feet a little and get out there this weekend.  If you want some ideas let me know.  Here’s a list of 50 things you can do to source new business this weekend.  Weekend Call to Action – 50 Ways to Generate Business!

In the mean time, if you’re a #MortgageBroker, I’d love to help you get $$ PAID on a loan or two this year.  #LetsDoBusiness – CLICK HERE to #GetOnPoint with #BluePointMtg

As Always –

#SellWell

Mortgage Originators

Thursdays Thoughts – Last chance to get JUICY!!

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#ThursdaysThoughts – TODAYS THE WEBINAR!! @ 1 PM EST!! It’s the last chance to get JUICY! Join Us In Creating Yes’s for your pipeline!  If you’re a broker and signed up with UWM, they have a marketing portal, I’m going to show you how to use that content today.  I’m going to show you how to use FB algorithms to increase your audience on your personal profile and how to use a FAN page/Business page to create a branding strategy.  Yep, I go through the full monte’ of marketing and will be sharing a ton of JUICE Drops along the way.  You’ll probably want to take notes.  🙂

And for those that attend I’m giving away a series of email /text message follow up campaign that you can use to nurture the leads you do get.  It’s called the “10 days of pain”!!  Come Join Us In Creating Excitement about gaining more prospects from your business page and online profiles.  I go though, what to do, when to do it, where to do it, who to do it with and how to do it.  Rest assured you’ll gain more than one golden JUICY nugget for attending.

This is the LAST CHANCE TO SIGN UP!!  Here you go —> SIGN UP HERE

As I always say – Share / Interact / Like / Repeat

#SellWell

 

Mortgage Originators

Weekend Call 2 Action – Sign up for the JUICE!!

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Join Us In Creating Excitement #WeekendCall2Action – Sign up for the #JUICYwebinar next Thursday at 1pm EST.  This will be the webinar to learn a ton of tricks, tips and ways to grow your referral base in 2019.  Learn what types of posts to do for best organic reach, learn about the best paid campaign types that convert.  We will even be “giving’ out a copy of the best converting follow up email campaign for all that show up.  It’s called the “10 days of pain”.

Want in, simple, click the link below to get in.  I have the ability to reserve 100 spots.  No joke, and I want to fill it.  If you know someone that’s a LO, and their goals are to double their business, they will do it will the strategies we go over in this webinar.

Want in, CLICK HERE TO SIGN UP FOR THE JUICE!  Join Us In Creating Yes’s for your pipeline, and Excitement for those in the mortgage industry.  LO’s and Agents are welcome.  Sign up is required, I’m prescreening whom I let in this year.  (3rd year doing this and it gets JUICY-er each year)

Can’t wait to see you on it;  Let’s GO!

As Always –

#SellWell

Mortgage Originators

Weekend Call 2 Action – A Paper Versus Non-Agency!

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#WeekendCall2Action – A paper versus Non-agency loans.  One’s easy, closes fast and takes less effort, where as the later is harder because everything is manually underwritten and takes longer to close.  Much like Advertising versus Marketing.  Advertising is spreading of a message, weather it’s to say you have the lowest rates and to click here.  Marketing is having multiple advertising messages to segment your messages and audience on various mediums and reach.  Some might be organic and some might be paid.  Advertising is easy, you make one post or make one message and hope it hits your target and results in a loan application.  Marketing is the act of building a brand, and takes longer more effort and energy.

In 2019, it’s not just one “funnel” that makes you busy, it’s a branding strategy that you create that’s well rounded and helps get your name out there multiple ways.  Online, offline, organically and paid.  So if you want to learn to create a marketing plan, and then build a branding strategy around it, hit me up, I do this free for my mortgage broker partners.  I want to see you win in your market.  I have always only asked for a small piece of the pie in our relationship as a wholesale lender option.  I just happen to have a ton of “niches” we can exploit together.  Want to partner with me?  Fill this out this weekend and email it to me.  CLICK HERE

I’m going to do a webinar in two weeks as I always do at the end of July and detail a branding strategy to help LO’s, mortgage Broker’s and officers of banks and credit unions to learn the “How” on this.  I’ll give out a ton of free tips for both “advertising” and “marketing” that all help you gain a Branding strategy that will make a difference in your business this year.  This year is absolutely the year of the broker, it’s already happening.  But those busy already are the one’s branding, and building a presence online and off.  Next week I’ll start my marketing for the webinar.  In the mean time, as I always say;

#SellWell