Tag Archives: LBN

Mortgage Originators

Thursdays Thoughts – JUICY List Week

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#ThursdaysThoughts – Join Us In Creating Yes’s all week long.  – Today I go over three categories as well, 1003 applications, groups for networking, and done for you marketing solutions.  Wow, did I miss a lot.  The feedback has been great this week and I will be adding two home security companies that can be”given” as part of your white glove treatment to your clients.  Also will be adding some additional resources to the list next week, stay tuned.

Today to start, I have to reiterate that LO’s should have some trackable app they pass on that acts as a business card.  Oh yeah, that’s number #1 thing on the JUICY list.  (see Monday’s video for that) The point is you can take an virtual 1003 app link and embed that link to a button on the card.  SWEET!  It’s a way to have a client fill out a 1003 without you as an LO actually!  These applications walk a client through the 1003 questions asking (more and or better) questions than you – Yep they’re designed that way.  Perfect LO and Pre-App 1003 are the applications.  And they are fantastic tools for a Loan Officer in today’s day and age.

Next I talk about groups for networking.  You see each and every LO out there, should have multiple ways to generate a deal.  Not just online, not just referrals from past clients or RE Agents.  You need to diversify.  A well rounded marketing plan to source business from many angles is needed.  I talk about these on my Friday, #WeekendCalltoAction video’s all the time.  Today, I mention the best groups, and they are LBN, BNI and Chamber or Commerce groups.  And they exist is pretty much every county and city across America.  Get in one, start networking.  If you’re a LO, it’s just all apart of the plan for local area dominance.

Last and definitely not least today, I have surrounded myself with marketing pro’s for years, and I follow trends all the time.  I was an early adapter to marketing funnels on Facebook years ago, and spent the time learning them.  Now, I’ve surrounded myself with the teams that have the best done for you solutions for Facebook marketing.  I’m talking the real pro’s, with a full scale agency that can switch on lead flow in a week for you.  Including provide a CRM, a 6 month email drip campaign and even make you a community page.  In short, there’s two types of “programs” for this, one a simple buyer/seller lead campaign.  It can be directly for a RE Agent, or you as LO’s can help obtain leads (pre-qualify them) and pass them on to your best referral partners.  From a marketing stand point people want a home, not a mortgage.  From a compliance stand point, it’s easier to “advertise” a list you can give someone, versus worry about advertising a rate or other compliance disclaimers in the ad.  However, some do want a custom funnel to go after VA leads, or a Jumbo lead campaign due to their area.  We have a solution for custom built funnels as well!

No matter what, some of these companies and things on the JUICY list this week you LO’s should embrace and take advantage of.  As always #SellWell

Mortgage Originators

Weekend Call To Action – Get Involved NOW!

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#WeekendCalltoAction – Get involved! – Now’s the time to do just that, join a networking group and start making appearances NOW!  You can’t just go once and expect others to give you leads, you have to be consistent.  Part of networking and growing your Pillar Partner network to gain referrals is getting involved.  I highly encourage that you do just that!

Once you’ve done this and gained some traction it is easy to name drop or suggest to others what you do as well.  Gaining exposure in these groups is a great thing to do! The Grind Includes Friday – Weekend Call to Action – Look them up! #SellWell

Mortgage Originators

TGIF – Weekend Call to Action

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The Grind Includes Friday, and the Weekend Call to Action.  This weekend is a great weekend to get involved in the community.  Go to the local municipalities and find out if there are any “meetings” coming up.  What ever it may be, you might be able to contribute value.  And of course network with those involved.  I challenge you to look it up and take action this weekend to join or attend (chamber of commerce) any meetings next week.

New or seasoned, if you do not do this and you sell something, get involved, and use this weekend to do some research on where.  My advice is to get involved in the local community to join programs that give-back.  Do something that also could help the industry your in, or give you a way to network with those in your industry.  Over time if your a LO for example you should have “several pillars” that you can gain business from.  For example, Realtors, divorce attorneys, CPA’s, builders, construction companies, handymen, insurance agents just to name a few.  The best way to do this is to refer others to those partners you would like to do the same for you.  When you “show up” with leads for them and look only to network, it’s only then a matter of time before someone is referred to you.  You have to be present and persistent.

By that I mean, you can’t just go once or twice and expect others to refer you business, you have to get involved.  Every metropolitan town has one of these, it’s a Real Estate Mastermind group or Business Networking Group.  Find them in your area and join them.  Ha that’s funny, Join Us In Creating Excitement.  (JUICE right).  Anyway, find one in your area.  Trust me if you go and actually engage and look to help other people in those groups, over time it could be the best “pillar” you’ve ever built.

There are a few out there.  The best is exactly what I’ve described.  A Local Business Networking “event” called LBN.  The group to follow as a recommendation is a group from Michigan I believe.  Keith Stonehouse, and Al Crawford, the LBN masterminds I see growing the local networking on social media and in the local areas of Michigan.  I know these groups and types like it are all around the Nation.  WEEKEND CALL TO ACTION> Find one online, write them an email, fill out a form, write down a number, do something to join and follow up on the next “event/meeting” in your area.  It will pay off in the long run.

PS… The concept and communities I speak of welcome and benefit from sales professionals of all fields out there.  All you need is a handful of referral partners in different B2B segments that can benefit from your product/service use.  Diversify your “portfolio” from whom you get referrals from and where you get them from.  Never put all your eggs in one basket! 🙂

#SalesJUICE

  • The Mortgage Juiceman