#MondaysMotivation – DU 10.2 rolled out over the weekend! Hope you don’t have a file that needs re-run! – All jokes aside, this update was #JUICY! I think there’s some great changes especially to BK rules, and site condo’s. I break down the changes, sorry a little longer today, but also took FOREVER to upload. lol
Change is great to get “on point”! More changes coming and will be helping more in the masses as we go through the year. I am super excited to help those with marketing this week, this is the week I do the #BulkOrder of “done for you” marketing systems for those that want to change their own pipeline. CLICK HERE to get the full scoop!
#MondaysMotivation – Last week we talked about gaining lead machines to help you have prospects to call. This week we talk about converting those leads you have. This is a social profile you obtain when you run Facebook ads. So you should know how to social sell in order to be converting them at a higher level. No doubt someone clicked on something that said they are interested – But wait the lead isn’t a lay down??
LOL… That’s the big misconception on how this all works. You get a lead, and you need to follow up and probe for interest and action takers. It’s a numbers game. What a professional lead system does is help you build a list, the “Gold is in the follow up” to those lists. Which is why automation machines and systems help with text messages to email drip campaigns. But it doesn’t help “convert” prospects to a client. You actually have to connect most of the time to do that. Will you get a one off lead that jumps into your online app and fills it out, yeah probably over time. But if your waiting for that to happen every time, you will be disappointed.
Converting online leads is a skill, you need to bring out the detective a little bit and research that “social profile” you have. Look them up, poke them, call them, email them, text message them, find them on LinkedIn… See my point. There’s several types of “ads” you could have, but if your after numbers in leads, then the buyer/seller type advertisement is key. Everyone wants a home, no one wants a mortgage. Sell accordingly, and get in front of the prospects that want the shiny object your selling.
As Always #SellWell
Still want in? – Leads convert when you social sell, if you are still “thinking about it” nows that chance —-CLICK HERE!
#MondaysMotivation – Increase your reach, relevancy and results with #TheBLUEPRINT! – I help anyone that wants to learn #SocialSelling to increase their market presence and Branding online. Through my training #TheBLUEPRINT I’ve been able to help others increase their referral network and organically gain results online.
Infact, this leads to become a stepping stone to gaining the relevancy score needed to run ads and see above average results. Knowing that you should be doing something online is one thing, taking action is another. My goal is to lower the barriers of entry for as many as possible, and it starts with my BLUEPRINT!
Don’t wait for someone else to dominate your market place, take advantage now. The momentum you build in the next 60 days will make the best purchase season you’ve ever had come to life. #SellWell – Fill in below ↓
#MondaysMotivation – It’s #ProcessingWeek – And I go over the best tips and tricks to help you LO’s close loans fast. Closing loans under 10 days should be the norm when they are processed correctly. Loans are not hard, stressful only because information isn’t always proved, and only take a long time when processing isn’t done right.
This week my goal is to help just that, by giving tips and tricks in processing a wholesale loan to my audience and hopefully help someone close a loan with a new best practice in processing!
I’m here to help you upload and gain DU/LP approvals all week. #LetsDoBusiness! I’m growing this week and seeking mortgage Broker’s in a handful of States I am not in. Can’t wait to expand, will your Mortgage Brokerage be one that I help grow?
#MondaysMotivation – Man I wish I was going back back to Cali Cali! (Weather was awesome) What an awesome visit to headquarters as always. I ♥ seeing the support staff that makes me look like a super star. The 1 day turn times and success hands down goes to them. Second, while there we had a bunch of really awesome meetings with some core companies we mingle with, like Fannie Mae! Fannie was there, an AMC was there, our hedge fund for our Non-QM product was there. Ton’s of great information I will share this week, watch the video’s to come! Check out today’s below ↓
Do you do FHA loans? How about VA? If you send in a check to any lender for 100 dollar sponsorship for VA yearly, we should be one of them! I am growing with relationships with Brokers that support AIME and BRAWL left and right. If you are looking for an alternative to UWM but one of the “good guys” to do business with, we are it! #LetsDoBusiness – You can actually #TryBeforeYouSignUp – Click below and we can go over your “I gotta guy” scenario, price your loan out together and get started.
#MondaysMotivation – A guideline week! I haven’t had one of these in a minute so I figured to share some fun guidelines and common questions and answers to the “I gotta guy” questions I get. If you have an “I gotta guy” question, hit me up this week, I’d love to hear from you.
Today’s guideline that is unique that I find that Broker’s like, is we can go as high as 50% DTI on a manual underwrite on a VA loan with no compensating factors. My goal is to offer a stellar service as an Account Executive, (Lender Rep) and not only close the loans you send, but do it timely, with great pricing and the ability to help move a file when it counts. Our turn times are 1 day, I can’t stress enough on how fun it is to close loans in 10 days! (or less). It happens all the time, we closed a loan in 10 days with one submitted on the 8th, subtract the 19th (presidents day) and we CTC’d it in 10 days.
Rates are great, turn times are great, and I love love love ♥ marketing. So together if you partner with me, I can teach you and your team tricks and tips to developing effective campaigns to help you source business. Let’s chat, I’m in the office all this week, #LetsDoBusiness!
Guideline week – Gotta love it, if you don’t have an AE whom can answer your scenario questions, help you price out loans, or help you gain more business fill in below! Let’s go business! Click here! #SellWell
#MondaysMotivation – Creating urgency to help clients get off the fence and start with you is an art. A form of persuasion at it’s finest in the sales industry. One of the best ways in the mortgage industry to do this is with the rates. What you quote you want to be able to deliver. But if a client hangs on to your quote for two weeks and comes back to you things could be different. We are in a rising rate environment at this point. The trend is upward. This isn’t a new thing, but rather just more “noticeable” recently.
Explain just that to your clients. What they get quoted today will be different tomorrow. In almost all mortgage situations. Things change daily, us mortgage pro’s know that. But your clients do not. Use the “changing times” to create urgency within your pitch and gain a commitment to do business!
I always sell in ranges when quoting rate(s), but now more than ever it’s important to explain how things can potentially change, and advise your clients to commit and move forward with you!
When in doubt, ask for the business again. Don’t hesitate to say your going to do your best to deliver on what you show them today, but it’s important that they act now! The only way you solidify costs is with real invoices from all third party fees and a locked rate. Simply state; “Lets start the process today!” #SellWell
#MotivationalMonday – I do the “The Mortgage JUICEman” to brand me. JUICE is an acronym; Join Us In Creating Excitement. When I was an originator I was known to always have a redbull or a “green AMP” at my desk inside a call center. – The JUICE was always flowing. But all kidding aside, I think due to my hearing loss I spend a lot of energy focusing during the day, more so than someone whom doesn’t have to concentrate on what’s being said. So I don’t miss it. But point is, the whole JUICE thing stuck with me as a result through the years and I branded it as “me”. You should have some story like this too.
You should be branding you in a way that makes you unique, fun and memorable to work with for your clients. In sales, that’s exactly what you want, to brand yourself and have that be remembered by others. I help others think outside the box quite often and have a training that I put together to help others start their action taking in getting their brand marketing started on a Facebook Fan Page. Today’s video to start the week is a story about just this. Someone whom was having a hard time “branding” and after our conversation they took an idea that was real to them and branded it beautifully. ↓
I’m in all week helping others brand and grow their mortgage business! The blueprint can help you do the same thing. From establishing how to brand, to creating a tag line or theme or even marketing campaign to run. Brand you, not NMLS# 123456789. Just a thought to open your mind and tap into your creativity this week. Brand you and do it with a purpose, you’ll get more results. The BLUEPRINT is here! #SellWell
#MondaysMotivation – Happy Monday! – Let’s rock the week off to a great start. The idea is to make the phone ring and do business right? So bring it right out of the gate this week. Think outside the box, and use any and all resources to help you. My suggestion – get creative first thing.
Of course I have a silly example in my video, but the point is use your resources, use your call log, notes (if any) heck use social media. Remember you are a professional investigator, look up your leads. Your role is to peak interest so someone wants to talk to you. So don’t be so plain vanilla when you leave a message. OR catch someone on the phone, you get one time to give a first impression. Be fun, be authentic, and be you and real. The use of information to help you make your message be retrieved as important and relevant is a skill. DIG DEEP first thing this week. That’s my want to spark in you.
Think outside the box. Check someone out on social and mention about it in the first minute you connect with them, or make a remark that would entice them to call you back, that’s the point. Be creative. If you’ve called them 2 or 3 times and you can see they opened at least one email with your name on it, mention it. Ask for a courtesy call back, make fun of the fact that they may have gotten 15 calls about the same thing. Or mention the lead source.
This week, I am looking to help more Broker’s with marketing, more LO’s with loans, and partner with those that want to have a responsive AE. I am curious, if I could help you source business by helping make marketing campaigns with you, would you be interested in calling me back? I am looking for more Brokers to be partner with this week, know a mortgage guy? As always, #SellWell
#MondaysMotivation – “I have a dream”! – A dream that impacts many business owners Nationwide, and Loan Officers far and near, with service to help them close more loans, gain more pillar partners, and get more leads! A dream that grows someones pipeline, and a business plan that double’s the impact! Yep I have a dream. A dream that in every valley, and every mountain top across the country, will be exposed to funnels! A marketing dream, to increase the chances of owning a piece of the American Dream all across our great Nation. Let Mortgage Marketing Freedom Ring! Let it ring, let it ring. I have a dream to let mortgage marketing freedom ring, I commit to helping my business partners learn to perfect a marketing strategy that helps them preserve and offer the American Dream. I commit to helping Mortgage Marketing Freedom Ring! Let it ring! When a new lead is input, let it ring, when a email drip campaign begins, let it ring when we help Pillar partners source business. Let freedom ring to Mortgage Marketing when new referral sources are added. Let Mortgage Marketing Freedom ring! Thank God Almighty, Let freedom ring!
Ha ha, I had to be fun and entertaining, while placing light to a little source of business. This is what marketing’s about, and it’s fun. If you didn’t laugh at least once, don’t bother filling in the form. I make this mortgage stuff fun, and am a great Account Executive with a fantastic support staff. I always place myself in the position that most impact my clients. With great rates, speedy turn times (1 day right now fyi) and a product mix that can supplement where some other lenders have overlays.
If you’ve had a dream, of a responsive AE that can get stuff done and push a file if needed I’d like to connect! If you have a dream to obtain a lender that help you where some others have overlays, I’d like to connect! If you have a dream of learning social media but don’t know where to start (in my network or not) I’d like to connect! If you have a dream of helping more homeowners in 2018, I’d like to connect to help you develop a plan to do just that! I have a dream to help you make Mortgage Marketing Freedom ring! 🙂
The JUICEman! 