Tag Archives: Mortgage Originators

Throwback Thursday – Guidelines Galore

Some JUICY things to help you create “yes’s” are in effect today or coming soon.  #ThrowbackThursday as Fannie and Freddie open up the guidelines again.  Some great announcements on guides below.  If you do loans in Michigan you will want to know this too.  #GoGet’em #SellWell  I’m in the office all day to help with your “I GOTTA GUY” questions.  Have a great day.

Thankful Thursday – Webinar @3pm

Sign up now, gate closes at 230 pm EST.  The topic, PUSH and PULL marketing and how mortgage Broker’s should be leveraging “TRENDS” to help themselves create more business.  Today, I am thankful for the networking, the need, and the want and the inspiration of others to keep on trucking on doing these silly videos.  In sharing guidelines, in showing others how to utilize social media to a whole new realm for them.  I’ve really become a social media manager for mortgage companies to help learn how to make a impact and market presence on platforms that can’t be ignored.  Learn more today at 3pm, click the following link to register before 230pm.


Watch the video below; #ThankfulThursday


WEBINAR THURSDAY THIS WEEK! @ 3PM EST.  I have developed the name the Mortgage JUICEman for a reason.  Join Us In Creating Excitement as I go over a year long campaign that anyone can do.  It doesn’t require a lot of capital (in fact most do this campaign with little to no money out of pocket) and will be a JUMP starter for many to double if not TRIPLE their business as a result.

Sure there’s all this fancy dancy stuff you see on social media, and anyone can say go buy some advertisements, or make a Facebook FUNNEL.  Most just don’t have the time for that.  I am keeping it real, and what I will show you is;

#The number 1 marketing campaign that I’ve helped over 25+ Brokers personally execute and make six figures with.

#The secret to using trends and timing to your advantage.

#The number 1 way to diversify your reach and set a foot print in your own local market to be the go to guy/gal for referrals.

In a RISING RATE environment, you will need to learn to diversify, and how to make an impact to your own business.  If not a year from now you could be wishing you did some of the things I will show you HOW and WHEN to do.  Most of these suggestions are “organic” and are the ticket to helping you sustain, and see market “GROWTH” in times of a squeeze.  Check out the WEBINAR THIS WEEK ON THURSDAY @ 3pm EST.

Click the below link to Register for the webinar this Thursday!





Whacked Out Wednesday

Hey y’all, the mortgage JUICE is going to flow today.  Let me say in sitting with a set up team member and asking ops today about what is the most Whacked OUT things broker’s do to their loans, so we can avoid them… Two things came up, both center around FEE’s.

First and foremost, make sure you are OVER-DISCLOSING your fees.  For example, in the appraisal area, put the cost of an appraisal and one re-inspection, in the credit area, put the cost of a credit report and the cost of one credit supplement.  I would go to the length of actually rounding up title fees’ if I was disclosing.  It’s easier to over-disclose and go down than the other way.  It sets you as and LO up for success.  TO under promise (setting worst case cost expectations up front) and allows you to OVER DELIVER (and in the end the costs are less).

Now here’s the biggest mistake I see others doing.  When you are disclosing or having a lender disclose, make sure on a LENDER PAID LE, that the BROKER COMMISSION AMOUNT IS NOT ON THE LE>  Some are just so used to disclosing their income and now with the new disclosures it actually levels the playing field for originators.  YOU NO LONGER need to have your Broker fee on the LE unless you are going Borrower Paid.

Monday’s Motivation – Creating Urgency

Go big or go home.  Create urgency in a rising rate environment is so imperative.  What you send a client today, may not be the “same” price tomorrow.  Heck even mid day.  You and I know that in the mortgage industry, clients do not.  Explain how the rates work and use the rising rate environment to create urgency to get your “books” back.  #SellWell