#MondaysMotivation – It’s #LeadWeek! And this week we go over all types of things that can help a LO actually BUILD their business. We’ll go over strategy, we’ll mention tools, and we’ll be here to help you close your loans! 🙂 Look you can’t grow without people to call, and people to market too, so the harsh reality is some of you are just not good at leads. You might be able to “sell”, but you lack the numbers to gain because you don’t have enough people interested. So what do you need to do?
Build a list! List building is the backbone of marketing, advertising and growing your business. The more active you are in building a list of prospects the more likely you will turn a prospect into a client once you get the chance to sell them right! 🙂
Leads, leads and more leads. This week, I am going to give away things that can help someone grow their business, and I am going to provide solutions and solve common problems most LO’s have. Today I start with the obvious, a training by me personally that can help you learn to grow your lists, online and off. I call it THE BLUEPRINT!
And I’ve been helping people with this for over 4 years now, and it works. Its’ actually amazing to see when people start this, and grow over time. When done correctly it’s a branding strategy that can help you gain a market presence. You can start with having the basic necessities to market to and build a list. I suggest some email campaigning software like (Mail Chimp connects to your FB page – FYI or Constant Contact) and I suggest something to make a FREE landing page. (Wufoo).
#ThursdaysThoughts – Building an audience is the name of the game. It’s all a LAW OF AVERAGE numbers game. The more people you market too, the more opportunity you may find. OK, so Facebook is changing the targeting parameters and has taken away Zip codes, Gender and Age in targeting for Housing ads. This in my opinion is a good thing. Read on to find out why, besides doing all the targeting was like “Digitial reverse red lining” really anyways.
Just like the day of the cell phone being for your friends and family (long gone), the day of Facebook being just for your friends and family are now gone too. Facebook gives you the ability to “build an audience” of people that “like” and interact with you. Heck they allow you to have up to 5,000 friends. If you like local pages of businesses you go to, and get into local groups, what algorithms do is suggest friends with similar likes and interests. And when they are identified to be in a reasonable distance from you, based on their location – Facebook suggests them to be your friend. Seriously, you can actually cherry pick suggested friends and add people you think are local to you. (ie in your state your licensed in)
The idea here, is that you can leverage your friends, to like your page, then run ads to those that like your page and their friends. You can run an ad to a custom audience (past client list) and you can run an ad for those within a certain radius of where you state your “business” is. 50 Mile radius, 30 mile radius etc. So in theory if you wanted to target a specific “zip code” without having that parameter to target, you could create a name of a community page that coincides and represents that area, and then run an ad with a 50 mile radius from that “place”. You set the address, so enter away.
Does this change things, yes. It says to me all day, that those utilizing “ORGANIC” reach to help them run ads, are going to win. More, and more this is becoming relevant that you need to be building a “BRANDING STRATEGY” online. You can’t just throw money at FB ads and see instant success. You have to have parameters in place to help you. Starting with your organic game, can help you increase your page likes, which in turn can be targeted.
I have solutions for both organic marketing for those needing help to start a branding strategy or for those that want a Done4You solution. Even with that, you still have “organic” reach you should be taking advantage of to help your “paid ad” drive home more conversions. Think about it, the more eyeballs you drive organically to a paid ad, the HIGHER the CLICK THROUGH rate, and the LOWER the COST PER CLICK.
My training – The BLUEPRINT can help with those struggling to start to use Facebook for a lead source. The BLUEPRINT Option
My partners – ROBOTS LLC – Can help with those wanting to have a lead generation source and turn it on now. DONE 4 YOU Option
My advice, personally I see it all the time, where people FAIL miserably at ads and claim the leads were crappy credit leads with no money. There’s ways to make small campaigns and big campaigns. You should be running a “big campaign” where you advertise a home (everybody wants a home, nobody wants a mortgage) on a community page. Then run small campaigns of various targeting for various products you may have on your business page. (ie VA loan ad, Investor loan ad, USDA loan ad etc) You will see the best results to any campaign strategy you do if you have a well rounded plan to PUSH and to PULL your messages BOTH with paid reach and ORGANIC EXPOSURE. You can’t just rely on one side any more. You must have both. That’s how you’ll see the best results, and that’s what this all means.
You push and pull your ads/messages by sharing, liking, engaging, tagging others pages etc. There are several ways to gain exposure all FREE! You just need to take action.
#TGIF It’s St. Patty’s #JUICY-NESS – I hope you enjoyed the #JUICYWeek all week we went over tools and systems and companies we endorse to help you LO’s grow your business!! Today we wrap up the week with some training and “Done4You” solutions that you can take advantage of to blast off this year!!
Seriously I think you already know, you need to have a BRANDING STRATEGY and way to leverage social media for both referral partners and new leads for home buyers. Those that are doing this are going to have the best summer ever!! Today I provide two tools that can help you get a jump start to getting your pipeline JUICY!!
GET ON POINT – I say it all the time, let’s do some business this year. I personally help my clients get “some of this branding stuff” and help LO’s get closing loans. CLICK HERE to #GetOnPOINT with #BluePointMTG
When it comes to learning social media and building a brand, a following and an audience to engage with you, there’s several ways to use the information you already have in front of you. I break this down in a my organic training called #TheBLUEPRINT and is a 3 day workshop designed to help LO’s get started. That way they can gradually get involved with “paid funnels” and actually see results. The biggest problem I see sometimes is people try ads and just don’t succeed like they want too. This bridges the gap and helps you gain better results on your paid ads. Get THE BLUEPRINT HERE!!
Last and definitely not least we have “DONE4YOU” solutions for brokers and LO’s to turn on an ON SWITCH for leads. No joke, complete system of follow up, advertisement, CRM, pages to run and market, the whole nine. Want to know more to increase your business and have a complete done4you marketing system? CLICK HERE
#WeekendCalltoAction – Join Us In Creating Yes’s for your PIPELINE!! All this week I highlighted those companies, tools and apps that are on this list, today is no exception as these companies help LO’s increase their business! In a lot of cases 10X their production. There’s three “trainings” I highlight today and encourage you to take action on something that was spot-lighted this week on the #JUICYList!
The number one on going training for years now is the MMBC boys! I should say girls too, I know they have some newer instructors! 🙂 The Military Mortgage Boot Camp is an amazing training that teaches segmenting to LO’s for VA loans. How to do them, how to market them, how to just about everything VA. It’s an awesome training I recommend for anyone in the business! CLICK HERE FOR VA TRAINING!
The next thing to do is level up! Why not do it with #NextLevelLO training! These guys are fantastic at such a well rounded training. From how to be effective in follow up, to handling objections, to marketing, to automating processes. This training typically increases an LO’s production by double in the months following the training. CLICK HERE TO GET TO THE NEXT LEVEL!
Then as you learn all this, you might be inclined to take advantage of online marketing in some form or fashion. (DUHHH – this is taught in all trainings) And the number 1 fear or perhaps problem that I looked to solve was what an LO can be posting, when to post it, and what to do with it to gain exposure. I call it a Branding strategy, and it’s labeled #TheBluePrint that I’ve had as an organic training for over 2 years now. If you struggle with online marketing at all and just don’t know where to start, this is the gateway to help you expand. CLICK HERE FOR THE BLUEPRINT!
Look I get it, your sick of links and shiny objects and just want to do loans. Here’s the thing, you need to invest in yourself from time to time in your career to get the “goods” that take you to the next level. There’s no doubt I did, I will do it more and plan on it. Why not you? And in the process let’s work together, I help Mortgage Broker’s close more loans. Like VA loans! 🙂 CLICK HERE TO WORK WITH THE JUICEMAN!
#TwoforTuesday – Sales and Guidelines go hand in hand. Today I go over a way to find deals in your #Database! If you don’t already have one, build a list. If you’re building a list and that list isn’t yours back it up or make a copy. The #GOLD is in the #LISTS! You just have to work them! Check your database today, dig deep and you might find a new opportunity.
Guidelines for BK/Foreclosure/Short Sales are some of the most commonly asked questions. I go over just this today, for Conventional, FHA/VA, and Alt-QM loans. Do you know someone whom just had a derogatory credit event due to unfortunate circumstances? There’s a loan for them as long as it’s settled. Find out more about what type of LTV and rate would apply for those borrowers HERE!
When the going gets tough, the tough get going! What are you doing to generate leads and exposure for your #Brand? I teach LO’s all over how to create more of a presence. It’s #TheBLUEPRINT that helps you leverage social media in a whole new way. Looking to make 2019 your best year yet? = Start now – Click HERE
I’m here to help you #GetOnPoint with #BluePointMtg and close more loans.
#MondaysMotivation – JUICY List Week! – This week I highlight the tools I support to help LO’s grow their business. Over the years I’ve partnered with what I think is the best and most viable resources for Mortgage Brokers & LO’s to grow their business! Today I start the week off with the a virtual 1003 application that every LO should have. It’s the PREAPP1003 app!
Go ahead TEXT the word “Juiceman” to 33655 and check out the app for yourself.
When I started “on my own” as an AE I knew I had to use video & social media to grow. So I just started taking action. Over time I grew relationships and connections that are so powerful. Then as I did it, other LO’s in my network wanted help to do the same thing. Over time I was actually managing several FB pages for Brokers. It just became a burden and I needed to put together a “training” that any one could use to help them start using social media to gain leads. Enter #TheBluePrint – an organic training for anyone promoting on social media that wants to know what to do, how to do it and where to do it. I’ve helped countless LO’s now expand their online presence and help them grow their network of referral business on social media. For more info on that, feel free to check it out HERE!
Once I started helping people actually grow online organically many wanted to know about turning on “ads” and creating “funnels” to help them get leads. Since there were so many teaching this, I wanted to put something together that helped LO’s with a Done4You solution. I’ve partnered with several people over the years, now it’s the best it’s ever been. And we can turn on a faucet of leads to anyone that wants it. ROBOTS get JUICY on this one. CLICK HERE to learn all about the complete system to help you with paid advertisements online.
It doesn’t matter if you’re brand new or not, you can dominate your own market place if you choose too. Using these tools I highlight this week is just the start. The biggest added bonus to all this, is I can directly help you close MORE loans. #GetOnPoint with #BluePointMtg a mortgage wholesale lender designed to help you have niche products to help more clients. Text the word “Juiceman” to 33655 today, and push a button or two, you’ll see.
#WeekendCalltoAction – I ♥ training day! Invest in yourself and do one of these training’s that can impact your business! Today I wrap up the #JUICYList!! Join Us In Creating Yes’s to tools and training’s and companies that can help you grow your pipeline. That’s why I made this. To help the Mortgage Broker’s I serve do more business and ultimately do more business with us! #GetOnPoint with BluePoint here!
Today I highlight 4 different training’s that can help a LO/Broker #LevelUp! The weekend Call to action is simple, invest in yourself – Do something to learn to do more business! This is how the best of the best LO’s increase year over year!
The first is of course my #TheBluePrint training. It helps you with gaining more #Relevancy #Reach and #Results when creating FB marketing campaigns.
The second is where it all started for me, training’s to help salesman ship and online knowledge of funnel advertising. It’s #BFE and #ShowUpandClose – These were the foundation that helped me create the mortgage juicman dot com to begin with.
Third is a great training that teaches you how to segment when advertising. And what better product to segment than #VALoans. The best loan out there. MMBC – Military Mortgage BootCamp is a training that teaches marketing and product knowledge.
And one of the best for last, a complete systems, product, sales, workshop style training that takes LO’s to the #NextLevel! Next Level LO is a great training to accompany anyone’s want to dominate their local market!
I hope you saw something this week from the #JUICYList that can help you grow your business. Feel free to reach out anytime to me directly. DM me on Facebook will get you the fastest response. #SellWell or should I say #TrainWell ♥
#WeekendCalltoAction – Increase your referral partners with what I call a “Pillar Partner Post”! Using social media to grow your local presence and market domination is a must. Plus you reach more people. Hands down. So it’s all about “how” your utilizing social to grow. Today I give you a part of the blueprint training I have, and where I teach the 5 P’s of Posts. One of them is a “Pillar Partner Post” and is a strategic way to grow your referral network!
What I suggest is that you use the information right in front of you! Most just don’t know how to use it. Today’s strategy is really an easy organic way to make impact and learn to #PULL people onto your feed. Increase your referral partners when you use social media the right way. This is a great way to #PULL people into your feeds and gain exposure. Also a great way to make a referral partner feel special. I call it a “Pillar Partner Post”! If you want to learn more about the strategies that can help you organically grow your presence all the while increase your relevancy to make your paid ads perform better – Well The BLUEPRINT is here!
#WhackedOutWednesday – Boost your pipeline with a campaign strategy! I am a strategist and I partner with the best tools to help you create synergy in your marketing. And a lasting affect to your pillar partners! This is all part of the puzzle to put together a branding and culture campaign to grow your online presence. It’s whacked out that some LO’s just don’t take action and yet are “off referrals” and don’t even support their pillar partners even organically. If you don’t “do” something of value to your partners, some other LO will, they are out there, GOBBLING UP MARKET SHARE. Because they are adding value to their partners by “boosting listings” they have.
You can do this too, with #ListingBooster, another tool on the #JUICYList today designed to help you boost listings of up to 100 RE Agent partners every time they have a new listing. This is a great tool to add into a working campaign strategy.
Hope you’ve been enjoying the #JUICYList this week, I’ll post more on LinkedIn today on this as well. In the process of expanding your marketing for this summer fruit? I can show you how to create campaigns that help build your brand and culture with #TheBLUEPRINT! —-> CLICK HERE!
#MondaysMotivation – Increase your reach, relevancy and results with #TheBLUEPRINT! – I help anyone that wants to learn #SocialSelling to increase their market presence and Branding online. Through my training #TheBLUEPRINT I’ve been able to help others increase their referral network and organically gain results online.
Infact, this leads to become a stepping stone to gaining the relevancy score needed to run ads and see above average results. Knowing that you should be doing something online is one thing, taking action is another. My goal is to lower the barriers of entry for as many as possible, and it starts with my BLUEPRINT!
Don’t wait for someone else to dominate your market place, take advantage now. The momentum you build in the next 60 days will make the best purchase season you’ve ever had come to life. #SellWell – Fill in below ↓
The JUICEman! 