#WeekendCall2Action – A paper versus Non-agency loans.  One’s easy, closes fast and takes less effort, where as the later is harder because everything is manually underwritten and takes longer to close.  Much like Advertising versus Marketing.  Advertising is spreading of a message, weather it’s to say you have the lowest rates and to click here.  Marketing is having multiple advertising messages to segment your messages and audience on various mediums and reach.  Some might be organic and some might be paid.  Advertising is easy, you make one post or make one message and hope it hits your target and results in a loan application.  Marketing is the act of building a brand, and takes longer more effort and energy.

In 2019, it’s not just one “funnel” that makes you busy, it’s a branding strategy that you create that’s well rounded and helps get your name out there multiple ways.  Online, offline, organically and paid.  So if you want to learn to create a marketing plan, and then build a branding strategy around it, hit me up, I do this free for my mortgage broker partners.  I want to see you win in your market.  I have always only asked for a small piece of the pie in our relationship as a wholesale lender option.  I just happen to have a ton of “niches” we can exploit together.  Want to partner with me?  Fill this out this weekend and email it to me.  CLICK HERE

I’m going to do a webinar in two weeks as I always do at the end of July and detail a branding strategy to help LO’s, mortgage Broker’s and officers of banks and credit unions to learn the “How” on this.  I’ll give out a ton of free tips for both “advertising” and “marketing” that all help you gain a Branding strategy that will make a difference in your business this year.  This year is absolutely the year of the broker, it’s already happening.  But those busy already are the one’s branding, and building a presence online and off.  Next week I’ll start my marketing for the webinar.  In the mean time, as I always say;

#SellWell