#ThursdaysThoughts – Develop people and develop culture and WIN! WIN is What’s Important Now, and majority of the time it’s business! You see I see a trend every year about this time. As companies wrap up the year, they “adjust” accordingly. You know, the ole corporate bilateral restructure, when people are “laid off”! It’s almost funny, but yet each of these companies doing this don’t really get farther the next year. Their market share doesn’t really go up much, or anything noteworthy.
What I suggest is you big wigs spend more time developing the sales force you have. PROVIDE them MORE TOOLS, give them MORE TRAINING and make trackable metrics to evaluate performance. I think it’s a shame, instead of firing, slow down the HIRING, and develop others.
Culture internally with big companies is a must. Tell me if you walk down your hallway today, is it all WHITE, with NO PICTURES on the wall? Is there any “sales data” on a whiteboard you can see, or a sales contest being “counted down”?? How about this, when was the last time you developed more tools for your sales force, or showed that sales team how to increase sales with more “marketing” tips and tricks?
IF your a big time exec at some mortgage company, call me, I’d love to talk about how a social media training for your sales force could help you double your business. AE’s are you struggling “signing up” accounts? Call me I can help you too. Next year, I am doing several things, one is helping more and more Loan Officers double their business with social media. You can too, click below!
The BLUEPRINT is HERE! – Let’s work on developing people and their business instead of letting people go! – Just my two cents 🙂
#TwoforTuesday – A trick to remembering how long someone needs to have been receiving income to use it on a FHA loan. And a tip to add value right now and gain more purchase business. Short and sweet today. I got leads to call. Do you?
NEED LEADS? Is it COLD there? No weather pun intended. What I’ve done over the past two years is lead by example in creating organic presence on various social media platforms. If you do not know or “like” and “follow” my fan page on Facebook, please do! Click HERE to See my FAN PAGE! Technically it’s a hub of resources within it that any Broker or Mortgage LO can use to help #SellThemselves and gain leads for FREE>
In fact, I have a whole program that I do just this with Broker’s and individual LO’s that want to step up their #SOCIALSELLINGGAME!! I teach how to plan campaigns weekly on social media business pages to allow those that want to take advantage of social media’s reach. I teach how to set up a page, to how to push and pull your messages into social media land and gain leads FREE on a weekly basis.
Want to gain #theBLUEPRINT to doing so yourself? Click BELOW ↓
#MondaysMotivation – Guides for LO’s all week this week. We will start with a simple cheat sheet for DTI on FHA loans. A great thing to know, and guide to basically live by. Too many times I see LO’s wasting time attempting to put a file together that is way out of the ball park. And DU confirms my thoughts and then they ask me to do a manual, I tell them the same “chart” I go over in today’s video and tell them to restructure.
Use this as a guide;
#SellWell – If you are a mortgage Broker and you’re not hooked up with me, let’s work together in 2018!
#WeekendCalltoAction – Plan a Pillar Partner Post this weekend or for next week. Either or you should be doing these more often. This is where you take a referral partner (A Realtor, CPA, Builder, Divorce Attorney etc.) post from their page or personal profile and share it onto yours! It’s simple to do.
Here’s how to do it; First find a post of that referral partners that shows how they shine, or do great business. Perhaps a success post of some sort. Interact with it, and then share it onto your page or personal profile. Here’s the key, tag them in the post and then tie in how you both work together to reach the end goal. They find the home, you do the loan. They build the house, you do the loan. Etc.
Here’s the gold; Once it’s done, have them interact with your post, even if you send them a private message asking them to do so. Have them place their website in the comments for example. By doing so they are syndicating with you and causing your post to have more relevancy and reach on social media. Which means more people will see it.
Plus it makes the referral partner appreciate you promoting them. (it should) You can also ask them to help you and do a similar post to one of your success stories. Two way street right. I would plan two or three of these for next week. With different types of referral partners. Social media is going to have relatives galore around during this next week and you can use it to spark conversation during the upcoming “festivities”.
#Sickbutpushing #TheGrindIncludesFriday #SellWell
Oh yeah and I need a few more people to reach my goal today to help LO’s grow their fan pages and gain leads FREE> This Pillar Partner Post is one of the many types of ways to push and pull exposure free on Facebook without paid ads! Learn yourself – with the BLUEPRINT!! Click below ↓
Invest in yourself, it’s way under priced for the Value I give in this. Plus you get three calls with me to help you plan out two weeks worth of campaigns on your page.
#ThankfulThursday – No video sorry! LOL.. I like switching it up from time to time. You know this is how you gain exposure as well. Today is social media Thursday. My buddy whom owns a brokerage does the best out there for his LO’s. I see nothing like it from anyone else. He actually has a group for his LO’s and he posts tools and resources to help that team. He is a great broker in Michigan that I have in my network.
I am thankful to have partners that help other people with the same passion I do for others building their business. I am thankful for my existing partners and sometimes wish more were “action takers”. But there’s a rhyme and reason to everyone’s beat. Some just have more GRIT than others. If you have GRIT, you have to consistently be pushing yourself. You ask how can I, not why should it. You attempt to get out of your comfort zone and help yourself grow daily. GRIT is the secret ingredient to the successful. No doubt about it. There are studies now on students that display the most GRIT seem to get the furthest out of life.
I am extremely thankful for all my experiences, the companies I’ve worked for and the surroundings I have enclosed myself with. It is through these, that my drive for satisfaction really probably won’t ever be 100% complete. I will always want more. It is my Dad that helped me develop my work ethic and dedication to take a consultative approach to continuous improvement. It’s my mother that I get my true passion for helping others from. 🙂
My point today is to help you expand your why, your level of GRIT and your want to achieve more. That need for achievement drives me big time. And I am only beginning. Today I encourage you to try this, post a version of this on your own business page or wall on social media; Social Media Thursday post; ♥ it.
Copy Paste Post – Reword if needed;
You know, I talk to people all the time about Real Estate, buying a new home, fixing their credit or acquiring investment properties. ONE thing that really bothers me is when people are clearly not in the right mortgage to help them get to their financial goals.
You see a mortgage is a wealth vehicle. It’s actually an investment vehicle to help you achieve your financial goals. Assuming your in the right one, it can compliment and be custom tailored to help you reach your life’s goals. Weather that’s to take money and invest in a business, or send your kids to college. Or even pay for your daughters wedding.
Right now, is a perfect time to get a mortgage check-up to see how you are leveraging your wealth vehicle and equity to help you achieve your life’s goals. Everyone is different. And just like a doctor recommends you getting yearly check ups, I suggest the same for your credit, mortgage and equity situation. It’s a perfect time to see how you could lower your overall debt situation perhaps, or just plan for the unexpected.
I have set some time aside over the next week with holiday’s fast approaching to help others at least look into it. FREE, and of course you get my expertise to advise if there’s a way to help you generate more wealth in 2018. It takes less than 15 minutes and I invite you to reach out to me personally. You don’t even need to like this post, just message me privately if needed.
Just like a doctor my role is to make sure everything is in working order! Reach out to me, it may just be the best thing you did in a long time! 🙂
Signed the #kickbuttLO that you are!
Post this and grow. Or a version of your own. No matter what, My GRIT to help is deep and would welcome each and everyone of you the ability to work with me as well. I am always looking for ACTION TAKERS whom want a great rep to help them grow their business. #FillinBELOW ↓
#WonderfulWednesday – What happened to “Whacked Out Wednesday”? Well it’s both today, in a Wonderful way! A friend of mine asked me to train LO’s how to gain more business online, and I was able to refer to ton’s of tools I have readily available to help new LO’s.
What’s next, I’ll tell you! Never tell them your next move, show them. Well, I have made this over a year ago, and have yet to publish it. It will go live after Thanksgiving and my ultimate goal is to hub just about everything a LO would need in a tool box. I’ve created these trainings to help train AE’s actually. Now it’s been formatted to be more of a B2B guide for LO’s. The “whacked out” part is I’ve been giving this value FREE to people for so long. Some realize it, some do not. But if your in Mortgages, my fan page is designed to be a tool box for you. Go HERE and steal a bunch of pictures to use for your own advertising campaign. You can also go to the group Sales Talk with Mortgage Pro’s to check out the files tab yourself. Some of the links and tools will be taken down after the new year. Grab your copies now!
The BLUEPRINT just started, and most don’t know where it’s going. So here it is, a tool that can help LO’s expand with on-going marketing suggestions and campaigns to program weekly to gain free leads. Yep, the whole enchilada! I already have the application flow sheets, the objection responses, the software tools to help, and cheat sheets galore to help LO’s calculate income or prescreen condos. Now I’m placing more tools than ever before including creating a membership site for LO’s and Broker’s that want free strategies to implement weekly.
The early adopters and clients of the BLUEPRINT will see the most value. As they will be added Free upfront. Ongoing, this cost will be minimal, like 5 to 10 dollars a month if that. My suggestion, get the BLUEPRINT now! I will help you learn to use social selling to a whole new level. Even if you have a paid ad campaign, having organic traffic helps those ads perform. This is what the BLUEPRINT does, it shows you how to set up a fan page and actually leverage it to gain leads.
So what are you waiting for? CLICK HERE to get started!!
#TwoforTuesday – Push and Pull marketing is where it’s at! If you don’t have an organic push campaign at the least your not doing marketing right. Well you might not be in sales. lol Having some Fan page, or online presence on several social medium platforms is a must. Not just a personal account, I’m talking about a business fan page. Something that you can actually “program” to do work for you! Yep, just about everything you see me do on social media is scheduled, I’m actually rarely on it during the day. Because I’m on the phone calling the leads that the posts and interaction give me.
So here’s the thing, if you ever tried a paid marketing campaign on FB and failed one of two things existed. 1, you do suck at sales and maybe need to go do processing work. Or 2, you didn’t have a combination of someone optimizing those ads to help them gain leads or you didn’t have an organic campaign running beside the paid ad. Yes, that is by definition having a Push & Pull campaign working beside each other. When I spoke to someone just yesterday they mentioned they had a bad experience running ads, and when I asked about what was done to help the ads gain leads, they said nothing. They really didn’t know!
I’m not here to sell you a paid ad campaign (yes I am) but it all starts with having some organic Push campaign. Sure you can have no business fan page on FB and run ads, but if you do the person running them better be an economic’s geek that can optimize that ad to reach more people. Meaning re-target the advertising to gain more clicks and you gain more leads. There’s definitely a skill to that. And I don’t do it. I lean on the Pro’s that have been doing it for years. In fact, I offer the ad copy that has the best conversion rates out there in almost any sales field. Not just mortgages. And these guys help optimize the advertisement to literally have you swimming in leads. No joke. Here’s a campaign result for you. Just one small one. Started mid week, and with 30 dollars in ad spend generated 14 leads. Do that math, that’s 2.15 a lead!
But hey, again I’m not here to “sell” you into doing them. I only offer them to those that are serious about NOT BUYING LEADS ANYMORE, but rather CREATING A LEAD GENERATION MACHINE! You see for years I’ve helped my Broker’s actually gain leads organically. And now have my own digital product I sell to help others in or out of my network start a BLUEPRINT to help themselves generate leads FREE! Then when they want to up their game up and do paid ads, I have the open door to the best ad copy and the best management service for those that want to run paid advertising campaign. #jussayin 🙂
If you want to start but don’t know where to start, the best place to do it is with your own Facebook business fan page. I have a BLUEPRINT that shows you how to set up your page, and what type of posts to do to organically to push and pull your messages to social media land. CLICK HERE FOR THE BLUEPRINT!
My advice, no matter what you should be Pushing & Pulling your marketing to help yourself gain more exposure! I didn’t make this up, it’s in the marketing books! 🙂 I just got really good and doing them. And I’m for hire to help you. If your a Broker in my network you get even more perks with me helping you grow your business! Fill in Below, let’s work together on many levels! ↓ #SellWell
#MondayMotivation – 10 New LO’s to do the BLUEPRINT this week. That’s what I’m looking for! I got an awesome testimonial on Friday and more are on the way! The success stories are pouring in. I had one Broker partner double their fan page likes and engagement in 1 week. Another gained 17 leads in his first week. The BLUEPRINT not only works, it’s teaching LO’s to LEVEL-UP!
With a slower time going on for most, the LO’s that make strides are the one’s developing new relationships now. What better way to start a new relationship with a RE Agent than giving them a lead. You become an authority that way. And your not begging for business. You come with business setting yourself up for success. Now’s the time to network for next year. Many in this industry “wind down” around the Holiday’s and don’t return to work until mid January.
What the BLUEPRINT can do for you is help you start using social selling in your daily routine and help you start networking like never before. As a result you will learn to drive leads to your page organically! Yep, FREE LEADS ANYONE? This is not rocket science but rather just work like you would do with going to RE Agents, but without leaving your office.
More importantly what the BLUEPRINT can do for you is help you develop the fan page relevancy that you can use to rippen your page for paid ads, that’s where you get leads hands over fist! But no matter what there is no “set it and forget it” in being a king at lead generation. If you want to dominate your local area, you have to put in the work. Let the BLUEPRINT show you a step by step guide on how to do just this.
#WeekendCalltoAction – This weekend if you write loans, the number one thing I would do is campaign for VA loans! Heck I would’ve done that all week long, but that’s just me. When it comes to loans, segment! And USE these HOLIDAYS to help you! There’s nothing wrong with that, why not thank a VET and help them get into a home with NO MONEY DOWN!!!?
You see this is called planned MARKETING – And if your not doing it your missing the boat! BIG TIME! I can teach anyone that wants to know how to start with social media to learn to do these things! I teach LO’s how to segment and advertise on a business fan page on Facebook to gain free leads. Meaning without having to do a paid ad or facebook funnel advertising. If you’re not leveraging social media as I mentioned earlier in the week, click here – we can get you started!
What I suggest is that you do some educational tips for VA loans and mention a guideline on your page! Do a video even as a tribute to Vets in the local area. If you had already an organic presence on social media I can plug you in with PAID ADVERTISING DONE FOR YOU SOLUTIONS! (And target all the VFW Halls in your area, or Military bases near you) Click hereif you have a marketing budget to buy leads. STOP BUYING LEADS and start your own machine that can help you create leads. There’s a BIG difference between buying leads, and having the ability to create your own exclusive leads! This is where it’s at – Paid ads. I graduate my students from free ads to paid ads. Most small broker’s don’t have a budget for immediate marketing funnel results.
Again what I suggest, is that you take advantage of the month of November and aim to direct all marketing to segment VA loans as a whole. PS – My lender is like 4th in the Nation for VA rates :)!! We have minimal overlays and I’m always building my network of Mortgage Brokers to help get these loans done. My underwriting team rocks!
I grow my lists this time of the year because I earn my right to stay in lending rosters across the Nation with small banks, credit unions and mortgage broker’s that need great service, rates, and a responsive AE to help them. My specialty, I help my partners actually drum up loans. #WeekendCalltoAction – I just don’t ask “what’s on the corner of your desk?”! If you like the idea of having a wholesale/non-del REP that can help you actually grow your business, teach your sales team to sell and structure loans, my forte’ is getting loans done. (Difficult one’s too) *Heck I coined the “I gotta guy” questions. Let’s rock, stop procrastinating, let’s work together! I’ll email you a Broker Package or a Non-Del package after you fill in below. #SellWell