#WisdomWednesday – Be segment focused and clearly define whom your perfect audience is.  It’s wayyyy more effective than saying your the Jack of all trades and master of none.  This is why only one campaign online doesn’t work like people think it will magically.  Sure you can get buyer/seller leads galore online, google, Facebook, Instagram etc.  But the conversion will be low.  To increase conversion increase your segmenting.  Clearly define with many “small” campaigns whom you want to work with.

For example, a well rounded “Branding Strategy” will have VA campaigns, self employed campaigns, first time home buyer campaigns, maybe a mailer, and of course the old fashion referral and networking sources that help pour into the “funnels” of leads you have.

Be segmenting yourself, it’s how you’ll see success in 2019.  Don’t just say you do it all.  Today, I’ll segment with you too, if your a mortgage broker and do business with UWM (love them, remember I started my AE career there) they don’t do what we do well.  So we can FIT IN with many Broker’s that have 550-640 FICO borrower’s that don’t fit their box.  (FHA/VA)  I love the manually underwritten FHA deals, and know guides off the top of my head.  Hit me up if you have one in this box – #LetsDoBusiness #GetOnPoint with #BluePointMtg by CLICKING HERE!

Segmenting in your messages is what you should do to see the best results!

#SellWell