Mondays Motivation – FOCUS till the end!

#MondaysMotivation – Focus till the end of the year! Now’s the time to add another one or two loans (or more) to close this year!  You can increase your YTD right now! All you need to do is focus!

There’s an old saying – “What you focus on you find”! I think this is 100% accurate in my life and how I’ve shifted focus and found what I was looking for at any given time.  Our brains construct our reality based on what we pay attention to.  When you learn to really manage and direct your thoughts and focus, you have the power to improve virtually every aspect of your life.  What I suggest is to market towards a niche you have in your area.  Not everyone is the same, not every area consists of the same type of people that could benefit from an ad campaign.  That’s why it’s called segmenting.


If you’re having trouble sourcing new business right now, reach out to me.  I’d be honored to help you create a segmented campaign for you to focus on to get business. With “self employed” loans, or “reverse” loans for snow birds, or VA loans for Veterans, or just a simple cash-out or first time home buyer campaign.  There’s a ton of ways to be sourcing business right now.  Limitations live only in our minds.  But if we use our imaginations our possibilities become limitless!

Don’t settle for a wholesale partner that doesn’t help you actually grow your business and just takes orders.  We want to be apart of your business for 2019! Start now, complete the broker package, and we can focus together using our imaginations and niche products to help you grow your business!


As Always – #SellWell

Weekend Call to Action -Best Blog all year!

#WeekendCalltoAction – Hello and thank you!! So surprised on the numbers of people that come back to the blog even when I can’t do video’s.  Long story short I feel better now and didn’t break my nose.  LOl! Hoping to have my visual experience with videos back in Dec, but for now I might write a few blogs to still keep you entertained! Thanks for all your support!!

So each week on Friday I’ve done Weekend Call to Action and always talk about some aspect of my training #TheBluePrint.  You see over the years of helping mortgage brokers I talk to those that have loans.  And I consistently ask how do you get the lead for this one? Sometimes LO’s tell me it’s a referral, fell in their lap, relative, or sometimes a generated lead from an active ad campaign, email drip, or general online marketing.  What I’ve been able to identify over the years is #Trends.  And ways the busy LO’s stay busy.  Then with my big curiosity I always tried to give ideas to LO’s or help them create campaigns to help build their branding, exposure and lead capture messages across many different mediums with various different direct targeting at various times of the year.   You see true marketing strategy is going to use trends and seasons to adjust their targeting.  There’s several ways to do this, but paid ads and #Free publicity.  I’m a fan of the #Free way!

For example, during the summer, the obvious is RE Agents.  Right now as old man “Winter” settles in, the transition of referral activity should be shifting and LO’s should be marketing with various “other” types of referral partners’.  This pays off during other “times” of the year.  For illustration purposes, remember the fact that each State may have different waiting times for a divorce to be finalized.  Right now we’re a week away from Thanksgiving! Were there are more “announcements” made all across the Nation.  Maybe it’s a moon and the stars thing, I’m not sure.  But there’s a trend with the number of divorce cases filled during the winter months.  Maybe it’s cause people don’t to buy a Christmas gift for a soon to be ex.  LOl.. In all seriousness though, this is a Trend.  Just like a CPA has a busy season in March/April, but that’s not the time to reach out to them.  Want more ideas, go to the search bar and look up Weekend Call to Action, and gain more ways to generate business, all free.

This weekend think of a email drip campaign that you can “co-brand” with a divorce attorney and shoot the idea to send to your past clients if they (the divorce attorney you find to market with) send it to their past clients.  In a thank you, thanksgiving type of message tailored to both of you.  Then brand it online with a few planned posts promoting each other.  I bet you generate leads for both.  Here’s a great platform for you use to generate quick landing pages, (paid) PhoneSites, or if you like the free way to start, use great place to make free landing pages into a lead capture form.  Draft the email and make the post, both including the link to “sign up”.

I do this type of thing all the time to help broker’s expand their business.  The Blueprint works so well with teaching LO’s a branding strategy to market with and too various audiences.  I teach what I preach and do.  And last week I did it myself just again to “test” a theory of marketing to audiences at specific times.  Before, during and after the CA “camp fire” last week and into this, I did a campaign for a 203H loan to help those involved with the recent natural disaster.  Below are my FREE results at hour 47, (less than 48 hours after ad was placed) I created 47 leads.  All FREE.  Online.



When I started doing this 4 years ago it was with flyers and general old fashioned guerrilla marketing techniques coupled with an online post.  Then it started with a little organic push and pull with face to face and then transitioned to strategies to use in a seasonal format both online and off.  Now if you’re slow and want to partner with a sales strategist that can help you directly use Niche programs to generate business.  CLICK – HERE – !  I’m expanding my relationships now to strategically partner with mortgage broker’s and I offer my coaching on this for a year free.  Like having an in-house ad agency working for your brokerage!  Click Here – I’m starting these now, and looking for broker’s who do not want to have seasonal income, they want to be busy and maintain a consistent level of business all year round.  Let’s go!

As always, #SellWell!!


Wisdom Wednesday – 3 Marketing tips!

#WednesdaysWisdom – 3 marketing tips and tricks to help you LO’s source more loans.  Seems to be a dog eat dog world out there with rate(s) and for those LO’s that know how to market and handle objections are the one’s busy.  Today I go over 3 marketing tips to help you grow a local market presence and source new loans.

Number 1, yes, you should be using social media and many different channels for growing a presence.  You should be using the “data” you can find to help you connect with new referral partners (of all types) and create value for your followers.  I have a training I developed over 2 years ago, and now it’s more valuable than ever before.  It teaches you “branding” and how to create a social presence.  I call it #TheBluePrint and is a 3 day workshop with yours truly, where I take a hands on approach to help you.  I just don’t sell information and send you on your way.  CLICK HERE for #TheBluePrint.

Number 2, you should have a business page and post on it.  But you should more importantly have another type of page that you use as a tool to help yourself run ads, and create more exposure.  It’s called a community page.  And it should be branded to help you market to your local area.  Mega tip #2, not mentioned in the video, you should have a group that coincides with the community page.  WHY?  Well as you become affluent online, you’ll want to run ads, and what you should be doing is making the ad have a re-direct at the end of the opt-in page to lead people there.  It gives you a second/third/fourth etc chance to re-market to those already expressing interest to what you have.

Number 3, you should be getting into GROUPS!  Part of my #TheBluePrint training is I tell people to get into groups that follow their passions.  If you like golfing, get into local golfing groups.  There’s groups for everything online.  You name it there’s a group for it.  One segment of groups is just about in every metropolitan area, that is, garage sale groups.  Or buy/sell groups.  They are everywhere.  And there’s more than likely more than one.  Get in them.  They all have pulses.  If you can relate, engage, interact and post anything just about to appeal to those in there, you’ll gain leads.  BIG TIME.  This stuff is FREE ya’ll.  You don’t need to spend a dime on FB ads to do this.  You just need to get thinking outside the box.

I’m helping more and more LO’s realize their own marketing potential and create a local dominance online.  Why not you?  If you’re a mortgage broker, and want to learn, CLICK HERE – I’ll help you create campaigns in your local area with my niche products.  And we can source business together!

-As Always


Two for Tuesday – LUNCH-N-LEARN- Gift Funds!

#TwoforTuesday – Lunch-N-Learn on gift funds today! Today I go over the guidelines for gift funds on FHA & Conv loans when a wire is sent directly to escrow/title! What’s needed? Watch the video below ↓

Getting loans done one loan at a time! Full files are best, but ops @BluePointMtg supports our team and get’s it done! A list of #niches we can help you with;

  1. DACA Loans (Conv only)
  2. FHA/VA Loans down to 550 FICO
  3. Bank Statement Loans (24 months/12 months & 3 months bk statement programs)
  4. Agency & non-agency fall out (got one with shorter times from a BK/Foreclosure/SS?)
  5. JUMBO Loans up to 5 million
  6. Conventional Approved/Eligible Loans – DU or LP!
  7. Reverse Loans (Make 6k on the front and 5% on the back)

#GetOnPoint with #BluePointMtg today! – CLICK HERE to sign up!

As Always –


Mondays Motivation – Check your 1003!

#MondaysMotivation – Check your 1003 for accuracy and these three things!  Today I itemize the 1003 killers, that every LO should master.  You know the old saying, garbage in, garbage out! Well if you take an accurate 1003 and address these three areas to be 100% half the issues most LO’s have will go away.

Before you turn in your 1003 from the weekend, double check these things.  ↓

I’m here helping 1003’s come to life and become funded loans!  Got something that has fallen out of agency approval, or even non-agency?  In need of a manual underwrite? While I ♥ a great approved/eligible loan, we do manuals to save the day often.  CLICK HERE to get approved to start structuring loans with us!

As Always –


Weekend Call to Action – Corporate Benefits!

#WeekendCalltoAction – Corporate Benefits and “open enrollment” always seems to happen right about this time in the year.  Are you taking advantage of being the newest corporate benefit for employers near you?

This is a great way to create initiatives to give back to the community or create more exposure with corporate partners.  There are a ton of companies that do this type of things for their employees’, some just send an email, some allow a hand out in the break-room, and some have newsletters that highlight benefits to their employees monthly.  Are you one of them?

@BluePointMtg we provide the niches that can help you help more people in this exact situation.  By partnering with the right lenders, we can allow you to use our niches to partner with businesses in your area. CLICK HERE to do just that!

I’m in the office helping LO’s get creative and source new business all the time, why not you?  – Email me and let’s set up a time to chat!

As Always –


Thursdays Thoughts – We’re Back!

#ThursdaysThoughts – We’re back!  That’s right #MortgageBrokers are BACK!!  Today marks November 1st, a day in history when there WILL be ton’s of LO’s and Broker’s filing for their MU4/MU2! Yep, filing to open their own mortgage brokerage shop or filing to be state licensed instead of federally licensed.  A WAVE is about to hit and we’ve been seeing all year! More and more people are going back to brokering!

Why today?  Well if you filed prior to November 1st, you had to still “re-new” this year yet again.  So many around August decided to wait till today to make it worth while and not have to pay NMLS two times in one year.  If you pay the NMLS for your filing today or after you are set for the year and the next time you have to re-new is next year.  In the mortgage world, there is CE (continued education) of 8 hours and a fee that’s paid to the National Mortgage Licensing System (NMLS) once a year to hold a license to do mortgage loans.

So what’s the big deal?  Well as I said in the video, more and more people are filing to start their own small business (mortgage brokerage) or coming over to the mortgage broker side from the retail banks.  As rates are rising banks are bleeding to gain market share, and overall in growth numbers, the only real outlet that has lead growth this year is mortgage brokers.  Retail is down in numbers, and more than likely will stay down.  Rates are higher on retail due to overhead from big buildings, fat CEO pay grades, and the need for layered departments within a big corporation.  Their profit margin is thinner this year with rates rising, and many have even started to change compensation structures to their loan officers.  That and various other indicators are a deal killer with good sales people, and more and more are seeing the light with wholesale yet again.  There’s more control, more options and more success being seen as the small independent mortgage broker again.  Want to know more about starting a brokerage or the steps for licensing? Click here – And pick your state.

And this time, it’s better than 2008, the wholesale relationships are stronger to support these small businesses of America, brokering loans is sought after even in real estate now.  And I happen to be one of the various options independent mortgage brokers can partner with to help more clients.  #GetOnPoint with #BluePointMtg and partner with a true wholesale partner to help you close more loans! CLICK HERE! 

As Always –