In big crowds subtle advertising with a shirt for example can be effective. Take advantage of that. Be safe out there this weekend for the 4th of July weekend 2017! #WeekendCalltoAction #Workswithanytypeofbusiness #SubtleAdvertising
In big crowds subtle advertising with a shirt for example can be effective. Take advantage of that. Be safe out there this weekend for the 4th of July weekend 2017! #WeekendCalltoAction #Workswithanytypeofbusiness #SubtleAdvertising
Yep, with the month end wrap up of one of the busiest months of the year, I bet every ops team out there had that one file…The one file that needed a C of C right at the end. Do you have a process where YOU (as the LO) actually sign off on the CD, or does it just go out to the client after you’ve requested it? Whom ever your “Lender” is, wholesale, retail, it doesn’t matter, there should be a compliance process in the loan where the person whom’s NMLS number is on the file, is the one that “signs off” on the generated CD prior to being sent to the client. That way every aspect of the loan is verified. You would think LO’s would go over the disclosures with the client. But some, just notify the client to sign the disclosures rather than detail the transaction and check every thing. (probably a good idea to do this prior to the client reading it) 🙂
If I was to make a check list of things that would be a best practice on a loan, as an LO, right about the time I “turn in” the last of the last condition so my file is CTC, I would double check a list. A list that would look like this;
Things to check on a loan prior to closing disclosure being sent out;
While these are just basics, the whole aspect of it all is part of the “nature of our beast” being in the mortgage industry. #Createabestpractice #Checkyourlocks #WhackedOutWednesday
Well how long does someone need to own the property to take cash out? FHA and Conventional guides are a little different. Plus, Fannie Mae came out with a new cash out loan, well it’s more like a rate and term, but great option for you to advertise. #Checkitout #SellWell #TwoforTuesday
Gain clarity on what you do and what your partners do. As funny as it sounds this happens all the time where a “partner” promotes the other person and what they promote they do really isn’t what they “do”! Same for any and all marketing messages you put out there. Make it clear as to what you do. I suggest you start with #Hashtag and start branding yourself on your posts, or posts on your business page.
Many do not realize these hashtags are like SEO for Facebook. Use them often. And use it to gain clarity on your offerings.
What I do, just to clarify, is help serve the mortgage industry with a lending outfit that can help close more loans. Now as an AE (Account Executive) I get paid when Broker’s and Non-Delegated correspondent clients use my company to help them close loans. How do I differentiate myself? I go way above the call of duty and do things that normal AE’s don’t. Here’s a list of things I do;
One of the biggest things as added value that I bring to the table is helping those in mortgage sales be able to source business with push and pull marketing campaigns. If you have a facebook fan page, I help others learn to use FREE marketing and exposure techniques to gain an edge in their own market place. Then with a specific relevancy and reach capacity I teach others to use facebook ads, or “Funnels” to run pull marketing campaigns to gain more leads. The key is to have organic reach first, the biggest issue I see that people have is they attempt to run “funnels” without this and then don’t get the results they are looking for.
Reach out to me, I have the BLUEPRINT on how to grow leads organically first with push marketing campaigns that sets you up for success when running pull marketing campaigns. (Funnels) #AEforhire #BestLenderRep #mortgagemarketerforhire #Mortgagetrainer #ClosemoreloanswithShawn
#Checkitout – Fannie and Freddie are making changes to help the mortgage industry THRIVE! Prayers to any and all that are affected by the tropical storm Cindy this summer. Two new guideline changes announced. #Thriveon #SellWell
#WisdomWednesday – The longer your in the mortgage industry the more you can “foreshadow” based on the information you get on the 1003. In my opinion just about everything on the 1003 can have a foreshadow associated with it. While you do this, paint pictures and create urgency. But the most important part is foreshadow things that can be deal killers and help yourself coach your clients so you #PreventIssues on a loan. Just about everything can be addressed upfront, assuming a good 1003 is taken. #SellWell #Foreshadowinfoon1003
#TwoforTuesday – Loan modification guidelines for FHA and Conv loans when a borrower has a loan modification. #Checkitout
Three ingredients and a success recipe you should try to take massive action on! Have a great start to your week. #SellWell
#WeekendCalltoAction – Social Media Networking with Referral Partners! It is great to see your referral partners in action, in person and online. Many have not taken the time to network with their various referral partners they work with now. Let alone find new one’s that have a social media presence. I suggest that you should be expanding your network of referral pillar partners weekly. From CPA’s, to Financial advisors, to divorce attorneys, to builders, construction companies and Real Estate Agents. Any “pillar” type you network with, look up to see if they have a fan page on social media somewhere. Like it, engage with them, show them support. Comment something telling others what a great job they do, endorse them online. This can be done on LinkedIn or a fan page in many cases. #Expandyourreach #SellWell
There is a certain OPTIMISM quality that successful people have. I teach my kids to “train their brain” to think positively and visualize themselves seeing successful outcomes. “I can’t” isn’t allowed in my house. There is always something to be grateful for, and to make as a positive even out of a not so positive situation. #Trainyourbrain #Seethesalebeforeithappens #SellWell