WHACKED OUT WEDNESDAY – IS BACK?!

Yep, with the month end wrap up of one of the busiest months of the year, I bet every ops team out there had that one file…The one file that needed a C of C right at the end.  Do you have a process where YOU (as the LO) actually sign off on the CD, or does it just go out to the client after you’ve requested it?  Whom ever your “Lender” is, wholesale, retail, it doesn’t matter, there should be a compliance process in the loan where the person whom’s NMLS number is on the file, is the one that “signs off” on the generated CD prior to being sent to the client.  That way every aspect of the loan is verified.  You would think LO’s would go over the disclosures with the client.  But some, just notify the client to sign the disclosures rather than detail the transaction and check every thing.  (probably a good idea to do this prior to the client reading it) 🙂

If I was to make a check list of things that would be a best practice on a loan, as an LO, right about the time I “turn in” the last of the last condition so my file is CTC, I would double check a list.  A list that would look like this;

Things to check on a loan prior to closing disclosure being sent out;

  1. Lock confirmation (best to do within 24 hours of initial lock by the way)
  2. Check 1003 declaration questions, employment, and all aspects of 1003
  3. Make sure client isn’t quiting their job. LOL. – Good idea to foreshadow a call to HR when the “verbal” is done.
  4. Make sure the client didn’t open or inquire on any new credit.  – Again good idea to foreshadow during the process, however at the end again verify with them that ops has a process to double check they didn’t open any new credit throughout the underwriting process.
  5. DETAILS of Transaction – Obviously the cash to close, and remember all the way to the end some things can in fact change.  That cash to close should be + or – about 250-500 dollars accurate to the penny.  (especially if it’s locked).
  6. Go back over all the benefits of a loan, describing the 1st payment being out another 30 days (everyone loves this – mortgage interest is paid in arrears)! Go over every aspect, new home, saved payment, skipped payment, consolidated debt total difference etc.  That way you will have “less” instances where someone cancels or rescinds a loan.

While these are just basics, the whole aspect of it all is part of the “nature of our beast” being in the mortgage industry.  #Createabestpractice #Checkyourlocks #WhackedOutWednesday

Two for Tuesday – New owner cash out guidelines! *Fannie Mae’s new cash out loan too!!

Well how long does someone need to own the property to take cash out?  FHA and Conventional guides are a little different.  Plus, Fannie Mae came out with a new cash out loan, well it’s more like a rate and term, but great option for you to advertise.  #Checkitout #SellWell #TwoforTuesday

Monday’s Motivation – Gain Clarity

Gain clarity on what you do and what your partners do.  As funny as it sounds this happens all the time where a “partner” promotes the other person and what they promote they do really isn’t what they “do”!  Same for any and all marketing messages you put out there.  Make it clear as to what you do.  I suggest you start with #Hashtag and start branding yourself on your posts, or posts on your business page.

Many do not realize these hashtags are like SEO for Facebook.  Use them often.  And use it to gain clarity on your offerings.

What I do, just to clarify, is help serve the mortgage industry with a lending outfit that can help close more loans.  Now as an AE (Account Executive) I get paid when Broker’s and Non-Delegated correspondent clients use my company to help them close loans.  How do I differentiate myself?  I go way above the call of duty and do things that normal AE’s don’t. Here’s a list of things I do;

  1.  I help Mortgage origination offices get better at generating leads
  2.  I help Mortgage sales folk learn to sell and structure loans to help them close
  3.  I help Mortgage processors navigate the system we have and know where to go to do what inside of a loan.
  4.  I help Mortgage Lenders outsource their FHA loans to my company in order to avoid a FHA neighborhood watch percentage affecting them. (Non-Del Correspondent option)
  5.  I help Mortgage Brokers have Conventional/FHA/VA/USDA and Non-qm products as options to help close loans for their clients.

One of the biggest things as added value that I bring to the table is helping those in mortgage sales be able to source business with push and pull marketing campaigns.  If you have a facebook fan page, I help others learn to use FREE marketing and exposure techniques to gain an edge in their own market place.  Then with a specific relevancy and reach capacity I teach others to use facebook ads, or “Funnels” to run pull marketing campaigns to gain more leads.  The key is to have organic reach first, the biggest issue I see that people have is they attempt to run “funnels” without this and then don’t get the results they are looking for.

Reach out to me, I have the BLUEPRINT on how to grow leads organically first with push marketing campaigns that sets you up for success when running pull marketing campaigns.  (Funnels) #AEforhire #BestLenderRep #mortgagemarketerforhire #Mortgagetrainer #ClosemoreloanswithShawn

Thrive’in Thursday – It’s HOT, and Fannie and Freddie are making changes!

#Checkitout – Fannie and Freddie are making changes to help the mortgage industry THRIVE!  Prayers to any and all that are affected by the tropical storm Cindy this summer.  Two new guideline changes announced.  #Thriveon #SellWell

Whacked Out Wednesday – The importance of the foreshadow!

#WisdomWednesday – The longer your in the mortgage industry the more you can “foreshadow” based on the information you get on the 1003.  In my opinion just about everything on the 1003 can have a foreshadow associated with it.  While you do this, paint pictures and create urgency.  But the most important part is foreshadow things that can be deal killers and help yourself coach your clients so you #PreventIssues on a loan.  Just about everything can be addressed upfront, assuming a good 1003 is taken.  #SellWell #Foreshadowinfoon1003

Weekend Call to Action – Social Media networking with referral partners!

#WeekendCalltoAction – Social Media Networking with Referral Partners!  It is great to see your referral partners in action, in person and online.  Many have not taken the time to network with their various referral partners they work with now.  Let alone find new one’s that have a social media presence.  I suggest that you should be expanding your network of referral pillar partners weekly.  From CPA’s, to Financial advisors, to divorce attorneys, to builders, construction companies and Real Estate Agents.  Any “pillar” type you network with, look up to see if they have a fan page on social media somewhere.  Like it, engage with them, show them support.  Comment something telling others what a great job they do, endorse them online.  This can be done on LinkedIn or a fan page in many cases.  #Expandyourreach #SellWell

Thankful Thursday – Training your brain, and a special guest!

There is a certain OPTIMISM quality that successful people have.  I teach my kids to “train their brain” to think positively and visualize themselves seeing successful outcomes.  “I can’t” isn’t allowed in my house.  There is always something to be grateful for, and to make as a positive even out of a not so positive situation.  #Trainyourbrain #Seethesalebeforeithappens #SellWell