Wonderfully Whacked Out Wednesday – Campaign Switch

Ever notice how each month in the car business the “promotion” on rebates switches.  What about your mortgage business.   Do you advertise that you do everything under the sun or do you segment monthly and have marketing campaigns to deliver to your audience?  Yep, that’s the topic.  Simple yet genius.  And you should do it too!

Most Broker’s I know just ask their pillar partners about a “loan” or referral in general.  What if you for 30 days did a marketing campaign for a specific product, like a USDA loan, or properties in a certain county you called any and all Realtors there for 30 days.  I bet if you introduced yourself to enough Realtors and suggested that you know USDA loans and can help clients purchasing in such and such county near them, well you may get a referral.

At the end of any month is a great time to switch up ADVERTISING and your marketing
“mentions” on the phone to add value when you chat with one of your referral partners.  What would I do?  Well on any given month I’d pick a product, read about guidelines on that product and spread the word.  As an LO or AE.  I add value to each and every person I call on purpose.  And in my day I plan different marketing messages to be spread.  You should too.

#JUNEBLOOM – Try this with each and every “Pillar Partner” you have in the next 30 days.  Try segmenting a specific product and let that person know about it.  In fact, find a cool “nugget” about that product and spread the word!  #ShareyourSuccessStory

#SellWell #Checkitout


Two for Tuesday – Income Calc’s

Two for Tuesday – Happy MonTuesday today!  Hope you had a great memorial day weekend making memories.  I did.  Back at it today addressing some topics that keep coming up recently, INCOME.  There is a way to look to look at the supporting information that a client sends you in order to calculate income to qualify.  #Checkitout  #SellWell

Weekend Call to Action – Realtor Survival Kit

#HappyMemorialDay – Thanks for serving if you did.  This weekend’s CALL to ACTION is all about making an impact in your local Real Estate market.  I talk to LO’s all the time that ask me, “how do I break in to the Realtors in my area”?  Or they just don’t know where to start.  I say if you’re doing mortgages you should have a Rolodex of Realtors that you network and follow up with.  Like 30 or more.  And out of that you will have eventually 7-10 Realtors that use you.  Well this is a way to stand out in the crowd, to make an impact to the local Realtors you meet and potentially have the ability to gain referrals from down the road.  WHY?  Because they REMEMBER YOU!

#RealtorSurvivalKIT #Checkitout

J.U.I.C.Y List (Join Us In Creating Yes’s)

Join Us In Creating Yes’s (JUICY)


This is an exclusive list of highlighted companies that are supported, endorsed, recommended and potentially have “specials” for those in the group Sales Talk with Mortgage Pro’s

Over time now we have just about 3000 people that are in the lending space in some form or fashion.  From LO’s to Brokers, to companies that help them.  This is now published in the group Sales Talk with Mortgage Pro’s based on feedback, and recommendations from those actively using them.

*If you or your company add’s value to the mortgage Broker & Lending community and would like to be featured please get a hold of me.

1.       A Virtual Business Card designed as a cell phone CRM and provides a way to track any time someone would be “looking at rates” or purchase/refi options. It has a mortgage calculator built in and you can brand it with all of your companies contact/NMLS and even legal disclaimers. It’s an APP that can be passed on to anyone that has a smart phone. If interested in knowing more about the newest form of business cards to pass out, please click here; Get the Virtual Business Card

2.       Credit Repair is often sought after from Mortgage originators standpoint, and we have several of the best credit repair in the business in the group. In fact we have The Credit Advisory Group in here to help you gain more FICO, to close more loans! 😊

3.       Website development is imperative to have for an online presence. And now days in the mortgage industry you will need options for this if you own a mortgage company.

      a.     Lenderhomepage is a great option for those mortgage Broker’s looking to develop an online presence.

      b.     OriginatorSuccess is also a great option for those mortgage Broker’s looking for landing pages to help you market online.

 4.       Title is needed for every LOAN to close. So why not have some really great title companies in here as options! Here’s two options for the best NATIONAL title companies that deliver on their service and can help you close loans;

a.     Madison Settlement Services

b.     C.L.A. Title & Escrow

5.       LIVELEAD TRANSFERS for REFI’s. Yep you read that right, what I have is an in for exclusive refi transfers that are prescreened on a “long form”. Here’s what you would expect, 620+ fico, 80% LTV, 4.75% or higher rate, with 200k+ loan amounts. Orders are exclusive to you, and you get the live lead transfer as well as the long form (100 min order). For more info, please click here; Get LIVE REFI Lead Transfers here

6.       CRM’s are a common source of questions in the group. A great list of CRM’s for mortgage Broker’s is below;

a.     Loantek – Free to any Broker (12 months) that’s a part of NAMB right now.

b.     MLO Shift

c.      Whiteboard Mortgage CRM

d.     Originator Success

7.       Commercial Lead buy companies;

a.     Commercial Leads . NET

8.       Learn to generate your own leads online with Funnels and how they work. Join an entourage with the best online marketing training there is; Get Online Marketing Training Here

More additional companies to be added as we grow the group! If you want to recommend someone for the group that can add value to the lending industry let me know! Must have an online presence to be considered.

**What I DO; – As an Account Executive in the wholesale lending space, I have always partnered with my broker’s to help them close more loans by generating marketing campaigns to help them source more business. Besides just helping my partners teams close loans they send to me, I have done this with push marketing campaigns.  It started with flyers and other marketing material for years to help increase referrals and organic reach.  Then a few years ago I started this group, and wanted a place that my business partners can find almost every tool needed to grow their mortgage company. As a result I learned more about running bigger groups, and online marketing organically.   Now I use a lot of my knowledge on push marketing to help pull marketing campaigns be more effective. (lower cost per click, higher click through ratios). I can do that for anyone on a consulting basis and provide an online “blueprint” for you to gain more relevancy and exposure on your Facebook fan page. Reach out to me for a great AE with a fantastic product mix, very competitive rates, or just the consult on lead generation today. Free Consultation with the Mortgage JUICEman



Motivational Monday – 5 things to kick start the week.

I had a great time with my parents and family this weekend as I had visitors from out of town.  I was able to use the help to make a vision come to life.  I had in the previous few months been plotting out making a patio in my backyard.  I first visualized it, I then wrote it down, and then made it happen by taking action.  In sales of any kind, there are 5 things that come to my mind as a result of completing this vision that I had.

  1.  Don’t let set back’s control you.  – In sales and in life.  Keep pushing forward.  Monday the day to come full throttle. 🙂
  2.  Never be intimidated at the “job” at hand.  In your career, or in life, we all come across potential cross roads that can be intimidating.  Never let that stop you.  Keep pushing forward.
  3.  Stay committed to your goals, your vision and your career.  In sales again, there are ups and downs, the more committed you are to obtaining your goals, the more likely they are to happen.  It’s funny the more you stay committed the more small things happen to help you reach your end goals.
  4.  Tap into motivational resources, or any resources that can help you in your career.  I look up video’s all the time.
  5.  If it’s ment to be, it’s up to me!  Take ownership in your sales.  And it’s amazing what happens.

Happy Monday!  #SellWell

Here’s the video that goes with this;

Weekend Call To ACTION – Segment Big loans

Segmenting is a great way to target market.  And if I was an LO, I’d be networked with all the RE Agents with the larger listings.  I’d network with RE Agents that segment a product too.  (ie they help Veterans all the time).  The idea is to think outside the box.  By doing so you can segment whom you gain referrals from with any of your referral partners (Pillars as I call them).  #SellWell #WeekendCalltoAction #TGIF


Whacked Out Wednesday – Use the resources and take action!

#WhackedOutWednesday – Get out of your comfort zone, utilize the resources in front of you, and TAKE ACTION!!  That’s really all you need to do to be successful in the mortgage industry.  It’s not rocket science.  It’s actually called the “LAW OF ATTRACTION”.  And the more you utilize resources given to you, and keep trying to take action, you will get there.  Join a group on Facebook that I’ve created over time for Mortgage Pro’s.  In the files tab there is scripts, there are condo cheat sheets, and I have ton’s of resources in there to help you grow your mortgage company.  From lead buy companies, to CRM’s, to website development discounts, to LIVE LEAD TRANSFERS, and more.  All of this is designed to help broker’s expand and grow their mortgage company.  #WhackedoutPart is some people don’t take advantage of this.  Make sure you are using resources in front of you and take action, over and over again.  Join Sales Talk with Mortgage Pro’s group on Facebook today; Sales Talk with Mortgage Pro’s

#SellWell #TakeAction

Monday’s Motivation – 1 Minute!

1 Minute, that’s all you have to take.  On Monday, what I suggest you do is go to a pillar partners fan page.  Look at some engaging post they did last week and share it.  Share it onto your fan page.  Tag that referral partner in the post where you are bragging about “their” business!  Like some older post, comment on a new one.  Take 1 minute to do this to two or three pillar referral partners you have.  Then later in the week it sets the tone for you to be able to follow up with them.  Do it today, follow up tomorrow.  Take 1 minute and watch this: