#ThursdaysThoughts – Building an audience is the name of the game. It’s all a LAW OF AVERAGE numbers game. The more people you market too, the more opportunity you may find. OK, so Facebook is changing the targeting parameters and has taken away Zip codes, Gender and Age in targeting for Housing ads. This in my opinion is a good thing. Read on to find out why, besides doing all the targeting was like “Digitial reverse red lining” really anyways.
Just like the day of the cell phone being for your friends and family (long gone), the day of Facebook being just for your friends and family are now gone too. Facebook gives you the ability to “build an audience” of people that “like” and interact with you. Heck they allow you to have up to 5,000 friends. If you like local pages of businesses you go to, and get into local groups, what algorithms do is suggest friends with similar likes and interests. And when they are identified to be in a reasonable distance from you, based on their location – Facebook suggests them to be your friend. Seriously, you can actually cherry pick suggested friends and add people you think are local to you. (ie in your state your licensed in)
The idea here, is that you can leverage your friends, to like your page, then run ads to those that like your page and their friends. You can run an ad to a custom audience (past client list) and you can run an ad for those within a certain radius of where you state your “business” is. 50 Mile radius, 30 mile radius etc. So in theory if you wanted to target a specific “zip code” without having that parameter to target, you could create a name of a community page that coincides and represents that area, and then run an ad with a 50 mile radius from that “place”. You set the address, so enter away.
Does this change things, yes. It says to me all day, that those utilizing “ORGANIC” reach to help them run ads, are going to win. More, and more this is becoming relevant that you need to be building a “BRANDING STRATEGY” online. You can’t just throw money at FB ads and see instant success. You have to have parameters in place to help you. Starting with your organic game, can help you increase your page likes, which in turn can be targeted.
I have solutions for both organic marketing for those needing help to start a branding strategy or for those that want a Done4You solution. Even with that, you still have “organic” reach you should be taking advantage of to help your “paid ad” drive home more conversions. Think about it, the more eyeballs you drive organically to a paid ad, the HIGHER the CLICK THROUGH rate, and the LOWER the COST PER CLICK.
My training – The BLUEPRINT can help with those struggling to start to use Facebook for a lead source. The BLUEPRINT Option
My partners – ROBOTS LLC – Can help with those wanting to have a lead generation source and turn it on now. DONE 4 YOU Option
My advice, personally I see it all the time, where people FAIL miserably at ads and claim the leads were crappy credit leads with no money. There’s ways to make small campaigns and big campaigns. You should be running a “big campaign” where you advertise a home (everybody wants a home, nobody wants a mortgage) on a community page. Then run small campaigns of various targeting for various products you may have on your business page. (ie VA loan ad, Investor loan ad, USDA loan ad etc) You will see the best results to any campaign strategy you do if you have a well rounded plan to PUSH and to PULL your messages BOTH with paid reach and ORGANIC EXPOSURE. You can’t just rely on one side any more. You must have both. That’s how you’ll see the best results, and that’s what this all means.
You push and pull your ads/messages by sharing, liking, engaging, tagging others pages etc. There are several ways to gain exposure all FREE! You just need to take action.