#WonderfulWednesday – We talk a lot about networking, and the ability to gain business from various sources, you should also be looking for trends and information to exploit.  What I mean is find news sources or channels of information you can follow, watch or listen too.  That the source of information can help you gain knowledge and expand your own business with that new found info.

Too many times I see people post a worth while read, and then others just like it and don’t actually read the article.  Each and everyday as a professional you need to be expanding your mindset, your knowledge of your craft.  And look for trends and information that can lead your path for you.  This is how you grow and will get the best “ideas” for your own business.

Taking a “Plan Do Check Act” type approach to how you do everything within your business is exactly what I suggest right now!  The reason – There’s a shift going on, and there’s one thing prevelant! – Wholesale banks that embrace technology, and have great processes to help the overall “experience” of both the client and Broker are the mortgage banks that will make it.  Other’s buying the market for volume, or not addressing the operations side along with the market segmentation of business will bleed out of the market.  I wouldn’t be surprised if this prediction was right.  However, I bet wholesale is going to grow.

Now more than ever it’s important to align yourself with processes and systems to make the overall client experience one online.  As well as interactive from a marketing perspective.   Those that focus on the broker wholesale business will grow and those that make the experience A+ will be the one’s that grow market share.  So my call to action today, subscribe to my channels and others online, find more news sources that will help you gain info to use for your benefit.

I show Mortgage Broker’s all the time how to make a full business plan and a market segmentation penetration plan.  LOL.  I love big words that lead to big action that lead to local market domination.  The wonderful part, I get to do this now for a wholesale lender in a major way.  More news to help you get on point to come!

#SellWell