#TwoforTuesday – Application Taking tips from the top.  I used to do these while taking an application along the way.  I would stop and ask questions validating the info the client gave me on the 1003.  For one, I am hard of hearing, so I double verified everything.  And while I did this, it was always amazing how the first answer changed.  LOL>

Second, by doing this, I was able to paint a picture about a process or foreshadow what was next for example.  In doing this, I got good at creating urgency at the same time.  That became part of my painted “picture”.  The need for information in a timely manner, the need for payment on the appraisal, the need for arrangement of time to close.  The need to be responsive to requests along the way.  The need for communication both ways to ensure a successful transaction.  I planted every seed I could.  From the need of having someone over 18 to let an appraiser in, to foreshadowing an inspection need, to taking time off work potentially to close.

All processes in a mortgage are foreshadow-able if you will.  The more I looked to educate my clients, the more referrals I got.  Regardless of how long any one mortgage transaction took.  Because I communicated what was going on, helped the client understand “why” and painted a great picture of what to expect next.

#FactsTellStoriesSell