Tag Archives: advertising

Mortgage Originators

Weekend Call to Action – Diversify pillar partners!

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#TGIF The Grind Includes Friday!  Weekend Call to Action this week is simple.  Make a fan page if you don’t have one.  State on your personal Facebook that your a LO or Mortgage Broker! Make it easy for others to know what you do!  And then use your own list of connections to start a list of people to connect with, reach out to, like their page, engage with, comment on, private message to…I think you get the point.  It all starts with you looking.  #CalltoAction #SellWell #TheBLUEPRINT

For those of you that Broker home loans, or are a LO struggling.  I can help.  Even with Banks, and Credit Unions to help their lending team alleviate risk with underwriting.  I help others close more home loans across the US!  I offer an array of products from FHA/VA/USDA/ Conventional / Jumbo and even NON-QM to offer your clients.  Fill in the form below!

For those of you LO’s that are struggling and need help finding a way to gain more referrals and deals to work.  I have theBLUEPRINT for you!  A way to leverage social media and set yourself up for ORGANIC FREE exposure to gain more leads and do more loans.  Check it out here; TheBLUEPRINT is here!

Mortgage Originators

Wisdom Wednesday – Segment your marketing to your geographic area

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#WisdomWednesday – If you look at your demographics and geographic make up in your area and custom tailor a marketing plan, you will see better results.  Hands down this is the way to do it.  Zoom out on your area, determine what type of businesses you have around you, or collaborate it with one of your products or benefits, you will add more value and gain more interest.  Simple as that.  Follow trends, follow natural occurences that could be due to “routine” from people to something out of the ordinary.  There’s always a way to make a spin on something to help those in need.  If your selling something, anything this should be “how you” target, and determine what type of campaign to do.  For example, don’t do an USDA campaign if you don’t have a USDA zone near you….that wouldn’t make a whole lot of sense.  However if you have VA bases within 50 miles from your office and you don’t do VA loans, that would be a way to market.  Starting yesterday 🙂  #SellWell

This weeks videos and blog is brought to you by Lender Home Page, if your in need of mortgage tools to help you market, Lender Home Page has a lot to offer, click the banner on the left.

Mortgage Originators

Weekend CALL to ACTION – Exit strategy marketing kit

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Welcome kit, or maybe you call it your on-boarding package!  Every “good or service” has a delivery process, a closing if you will.  Some more meaningful than others.  Even local grocery stores now try to use “marketing” on receipts for example.  A dentist, gives you a small bag of goodies typcially on every visit.  What about a mortgage?  What about a car delivery?  Do you have a marketing kit that the client takes with them for example, a key fob or key ring with your logo?  Maybe a discount booklet that gives the new homeowner “discounts” for using them, such as a moving service, or a carpet cleaner, or housekeeping/maid service in the area?  Maybe you LO’s network with a grass cutting landscape business in the area and get the new resident a “free cut coupon”.  🙂  The possibilities are endless.  But what leave behind would make the most impact?  The one they look at everyday, the one on the refrigerator.  A magnet!  Put together a short or small marketing piece with your logo at the top, and then use it as a magnet to promote all the other services they may need, such as car wash, or a house cleaner, or insurance person, or landscaping to cable service.  You could easily network with other ‘sales’ entities in the relative area you serve and create something that makes them think of you for your professional service.  #WeekendCalltoAction #SellWell

This suggestion is real, the RE agent that made me the magnet from my first house is still on my refrigerator today.  And I don’t live in MI any longer.  lol

PS> You can use http://www.YourFreeAlarm.com as a service to your clients closing home loans!

Mortgage Originators

Whacked Out Wednesday – Free Leads Anyone?

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Funny when you think about it, it wasn’t too long ago, people where like;

“I’m not giving out my email, -That’s for Friends and Family only!” or

“I am not giving out my cell number, -That’s for Friends and Family only!

HA HA..How many have heard that saying “it’s for Friends and Family only” for Facebook?  Or any other form of social media, where someone states they don’t connect with others they don’t know personally.  Or where someone says I don’t do business on Facebook!?

So you know where I’m going with this, WAKE UP PEOPLE, this is 2017, and if you’re not in tune with social selling yet you should start to adapt, like yesterday.  At this point I get more IM’s with scenario’s than I do with email.  I have a fan page that I’ve built for a few years now and it generates me business.  IF you’re in sales of any type using social media, IM, Facebook Fan pages and the like to grow your Brand is almost a necessity.

I know if I do business with someone, prior to writing a check I look them up.  On Facebook.  Especially if they have a fan page, I like it, I read the reviews, I engage with that person on a business level.  (first).  So fast forward to today, there are a ton of people that have fan pages but have NO IDEA on how to maintain it, or how to gain business from it.

I created #TheBLUEPRINT and is a way for Mortgage LO’s to create marketing campaigns to couple both PUSH and PULL marketing strategies on social media.  Over the last 12 months I’ve done a lot online regards to helping Brokers learn to do this.  And the most amazing part about #TheBLUEPRINT is if you implement a “free” exposure strategy with FUNNELS the cost per click goes way down and the click through ratio goes up.

Weather you’re all about using Facebook Ads to generate business or not, the point is at least have a Fan page marketing strategy set up (especially if you’re in sales) so you can gain FREE exposure.  That will eventually turn into leads, deals, and cash.

#Checkouttodaysvideo

And for those of you that didn’t see it yet, here’s the link to sign up for the WEBINAR TOMORROW where I go over how to set up a Fan page, maintain it, and the best marketing strategy to utilize a PUSH strategy with it.

The BLUEPRINT WEBINAR

#SellWell

Mortgage guidelines, Mortgage Originators

Two for Tuesday – Simple, Effective, FREE

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SWEET! I can’t wait to help more Broker’s really looking to take their business to the next level.  I have been actively doing this for years, however this year, the game changed.  And with it was me sharing a lot of strategy and marketing campaigns that work! AND ARE FREE!  I’m looking for those that want to double their business.  If your a broker closing less than 5 deals every month.  Let’s work together and double if not triple your business.  Oh yeah here’s the #TwoforTuesday video today.  Link is below the video to learn more about GAINING FREE LEADS FROM YOUR FACEBOOK FAN PAGE!

 

In the comments click the link to learn about gaining FREE leads on your FACEBOOK FAN PAGE!

#SellWell

 

Mortgage Originators

Weekend Call to Action – Find Pillars with pages!

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Yep, find Pillar referral partners with fan pages on facebook.  Why?  Well I will show you next week in a webinar.  Don’t miss it next Thursday.  In the interim set yourself up for success.  Make sure you have an active fan page, and an active list of referral partners that have one too.  You want to be on social media now.  Like yesterday.  In a rising rate environment where inventory is scarce it’s imperative to stand out.  If you don’t understand the why, let me help you understand.  Organic reach, getting others not in your network to view your page is why.  It’s a way to generate leads!  And if your not on this band wagon yet, take the weekend and create a page for yourself.  #thetimeisnow

#WeekendCalltoAction

Mortgage Originators

Whacked Out Wednesday – Trending News

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Trending news can make you money, and can make your advertising campaign gain a lot of exposure.  Trends are where it’s at with marketing, with investing, with gaining an inch that makes you stand out compared to your competitors.  Following trends can be a lucrative idea, and I suggest that you embrace them.  Find the right one, spin the right positive message as a result of that “trending news” and BOOM!  Your reach will explode on that marketing message.  There is an “art” in crafting marketing messages that takes advantage of current times and trends to help deliver to your audience value about your product or service.  Embrace it, use it, capitalize on it.  It’s “whacked out” in a way that people use controversy to their advantage, but a darn good way to gain exposure to your message.  Check it out below.

#TheSalesJUICE

Mortgage Originators

Two for Tuesday – Plan Do/Check Act

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Do this exercise today yourself.  I bet it helps you be more effective and efficient advertising and selling.  Most have their “routines” in place, but how many times have you caught yourself to check to see if that “part” of your routine was effective?  Most campaigns on a marketing side should be completed, then retargeted based on new found information.  Same with selling, if you find your approach is off, switch it up.  Try this today.  #ChecktheJUICEout #SalesJUICEiscoming #SellWell