Some great announcements on new guidelines for the two products. For the love of GUIDELINES today! Two for Tuesday! #SellWell #LoveyourBrokerday
Happy Valentine’s Day
Some great announcements on new guidelines for the two products. For the love of GUIDELINES today! Two for Tuesday! #SellWell #LoveyourBrokerday
Happy Valentine’s Day
Two for Tuesday going over the newest guidelines on Student loans for 2017!
TGIF – The Grind Includes Friday’s… and the weekend. I do these weekend calls to action to share ways to source business and help LO’s everywhere. Mine are typically requiring you to get off your buttocks and do something… But every once and a while I’ll suggest to spend money on something to have a high rate of return. If your an LO, and you are not thinking about ways to STICK YOUR NECK OUT THERE, your missing the boat. You are in a big referral business, and the only way to succeed in the loan world is to open your mouth.
You gotta reach out and attempt to make contact. You have to build relationships everywhere. And with the recent turmoil on the MSA baloney I had mentioned how Builder’s are WIDE OPEN FOR THE TAKING. Mark my word, some LO that doesn’t care what others think is opening his/her mouth and networking with potential builders right now. It’s happening. And builders read my blog, trust me a ton of people did. I suggest you get out of your “comfort zone” and start networking with builders.
GAS STATIONS ARE HUGE. No joke every town has one. And every morning between the times of 5 am to like 9 am trucks full of construction workers stop at the Mom and Pop shop gas station and fill up on snack cakes and gatorade. No joke, they all have a sign on the side of the trucks they drive, it’s obvious. And you see them at stop lights all day during commutes. Shout out, ask them, “hey really quick, I’m interested to help to help you obtain more clients for home improvements.”. WHAT! You will catch an ear real fast. I’ve done it myself. And then say, “I get others looking for cash-out all the time to do home improvements and can refer you clients”. Just as they could potentially visit a clients home that is looking to do repairs or upgrades and then refer that client to you to solidify the money source.
This is out of the box thinking, however I paint the picture cause it’s as easy as that. Watch the video below, I have another opportunity I paint a picture for to help you LO’s on networking with builders. I would suggest again just sticking your neck out there and making a wave. Call a bunch of builders in town, start networking, linking with them on social media to start build a relationship. As the year goes on, check in, follow up, and if your half way good at sales I bet you get a bite. And some builder will refer you a client. It all starts with you taking action. This weekend, prepare yourself for Monday, make a list of builders to call and then take action. Nobody is forcing you to succeed… lol.. Hope you do that yourself.
Here’s the video;
Sell Well and have a great weekend.
New Videos start next week, so stay tuned.
#oldiebutgoodie
#mortgagejuicemanvault
-The Mortgage Juiceman
Yet again… And for MSA’s BIG TIME. I think this will affect Builder’s BIG TIME, right as the ground softens. Winter’s not over, but a cold front just waved through. And if you didn’t know, I’m referring to the most irritating, hardest objection to get around if your an originator. It’s when Builders give incentives to have a client go through “their” preferred lender or forfeit certain incentives. TOTALLY STEERING.
Recently the CFPB slapped the wrist of yet another mortgage company. And this time the Real Estate firms associated with the “deal” get slapped too. And it’s all because the RE listing suggests that a certain lenders pre-approval is preferred and had kickbacks or marketing “budget” that was moved around monthly. Let me ask you originators, have you ever come across a lead and the prospect says their shopping compared to a “builders lender”? Every LO’s face just cringed. It’s the worst, and as an LO even if you offer a better rate or lower costs, if that prospect uses you, they lose out on certain “upgrades”. And benefits for their builder deal. I’ve seen it time and time again.
Well the CFBP is sending a crystal clear message with this case. And I bet, mark my word that some builder that steers clients to a certain “lender” or they forfeit certain benefits, will be going down next. Big time. It’s the worst thing an LO hears, they already know they can’t win against the builder’s lender and feel trapped. For years this has been the case. This summer might be a different story. The kickback or benefits of using preferred lenders in some Marketing Service Agreement (MSA) will be a no no going forward. Wait that was the way it was designed in RESPA years ago…. Oh, yeah, people are still trying to find holes or cracks to slide through… I also think more of the public eye and consumers as a whole (even RE and LO’s) are reporting these kind of practices that make for an unfair advantage. Heard that’s how this happened, a competitor of the mortgage company snitched on them. Good. I think the CFBP has got it right on the preferred MSA’s out there and how they are wrong. But I don’t see anyone bring up the builders benefit aspect.
In my opinion as long as the LO and RE agents are diversifying themselves and not doing all their business with one person, then they should be ok. Never make it even look like your steering loans to one place. The old saying, never have all your eggs in one basket right. Just don’t put something on the NMLS listing that says all offers must be pre-approved by XYZ bank. Or from an LO perspective never advertise conjointly with a RE agent and have exchanges of value. Keep things generic and or a representation of the company that sponsors you. This is a great move technically and in turn helps the consumers and level’s the playing field. No one person or lender is “preferred” or should be advertised that way in my opinion. All approvals or pre-approvals are taken at face value of what they are, and lenders are expected to perform if they issue it. I think it’s a win win to have this, and really this kind of action was needed more than 5 years ago.
Builders are the worst in offering incentives and or taking them away if that “preferred partnership” is not used. As far as RE agents go I don’t see someone saying they won’t show a house to someone, or they won’t accept an offer if not using that preferred party. I am not a RE agent and don’t know how they could “take away a benefit” if that lender was not used. However if they place it in a written ad on NMLS stating all pre-approval’s need to be through XYZ Mortgage Co. Well then you have steering. Stay away from that is my suggestion. Still builders are and have been the worst at this. And I think this new message could have lasting affects with not just kickbacks, but the taking away benefits to a client for not using a “preferred lender” they have a MSA with.. And for the better.
We’ll see this summer. Everyone should be on the look out for a builder that says use my company or forfeit some aspect of potential gain on the building of the clients new house…. I hope builders get the message and it spreads. That’s a new no no. Well there you have it. The CFPB is changing the game again. Nobody is preferred, or compensated for steering loans towards a certain lender partner. Makes sense. Clear cut and dry. Message and Law has been around for a while (RESPA). Why are people still trying to cut corners is what I ask myself…
AS A RESULT. What I see is opportunity. If I was originating loans, I would be using this as education for those builders that “have a MSA” or preferred lender and educate them. Partner with them NOW, and offer to be a balance to their portfolio. The last thing a builder should want is a track record of having all their closings with one entity. (hardly any LO’s network with builders)…. This is key. And wide open for the taking. That’s cause they all had “their lender” they steer clients too. And LO’s know this. All you need to do is start adding value to them by education on this. New “partnerships” are about to be born, hopefully with no MSA attached. lol. No one should be preferred any more. My suggestion, stay away from even the looks of steering. RE agents you should network with at least 3 LO’s from different companies. LO’s you should network with 30 RE agents. 🙂 And builders you should have at least 3 lenders you can recommend. No one person/lender from RE to Builders should be “preferred” and no benefits taken away if those partnerships are not used. It’s not fair to the consumer.
Happy Origination’s
Happy Builder partnering
-The Mortgage Juiceman
You know what’s funny. Is I’ve done this several times in my professional marketing and sales career where I just totally “burst” with success as a result of my actions. Like the feeling of that first sales job where you put your head down and have a burst of energy that leads to your launch. Whatever, launch that may be. It’s absolutely like an airplane taking off. That arch of a half pipe in the X games. A burst of energy is what launches you.
From recruiting to sales in B2B where that relationship is based on a reoccurring sale and service provided, the bulk of your “business” pipeline is broken down to a handful of prime accounts. The 80/20 rule. 80% of the business is generated by 20% of the accounts. Same with the source of where that business is coming from. 80% of the business is generated by the top 20% of the sales force. So what makes the difference?
Speed! I am sure of it. If you know me I’m the guy you would think is drinking red bull all day. Totally a “BURST” of energy. Especially when starting something new or beginning a new marketing campaign. I used to love when a mortgage company would come out with something new. I remember being in several positions when the “product” just came out. And the “burst” of energy upfront from all the sales people generated a lot of momentum.
That is called “taking off”. The arch I was talking about. And if you come in to win it like it’s your first 30-60-90 days and really put forth effort. You will see some form of success. Success gravitates toward Speed. And if you apply this to your ventures, your marketing strategy, culture and sales efforts, you will see success.
Not long ago I had a big “burst” of energy where I signed up a bunch of wholesale accounts all at once. Then that burst helped me service those accounts and generate a revolving 20-30 Million dollar pipeline monthly. What made me sustain that success over longer periods of time than most is that energy I would turn on and off. Like an airplane, you back off the throttle when you get to a certain point and then service it. Even put it on autopilot. lol Means alot in that analogy with today’s auto-responders. As I look back at it, it was a small, 30-60-90 day plan that I kept pushing myself to do. I used to write quarterly reports and in it always placed my schedule. I blocked my time. And each quarter I shifted WHERE I HAD MY ENERGY SPENT. I spent time focusing on training others at certain segments in time in both my retail and wholesale experience. I spent certain times focused soley on continued education or expanding my product knowledge. I spent certain time focusing on prospecting and at certain times was sourcing additional business. By doing this in little bursts of energy and focus on different aspects of my business, I was always one of the most consistent guys. Maybe not 1 or 2, but always in the top 10 or 20 in production and falling into the top 20% tier. In all of the sales I’ve done. Analyzing how I did it, made me realize, it was a consistent drive of “bursts” of energy on any one focus in my business.
Speed generates success, when success is gravitating towards speed. When that burst is diversified to accompany various aspects of whatever you do. Over as period of time, that 30 day plan to work on one aspect is a bigger 60 day plan that comes to life. And the final 90 days of that period is where you would identify as the launch. I bet most reading this that are top performers can relate to what I’m saying. They can remember a “burst” of activity they did at one time or another that generates 80% of their business or relationships. Funny I’ve done this same thing when I originated loans. I look back at all the times there was any awards won or testimonials or stories that stick out in my sales career. In each that I remember there was a “burst” or take off moment that is momentum that creates more momentum. The saying the best time to sell something is when you just sold something. Couldn’t be more true for most sales people. Just some fail to bring that energy when it would’ve counted. They never “launched”. And in the cases where I sold the most and saw the most success I can always remember an energy about me. So I try to come with it daily. He we are on the last day of Jan 2017, you going to have momentum to burst into February? How bout your goals this month, did you put in enough energy to hit them?
Mr Motivator today
The JUICE is Loose
-The Mortgage Juiceman
Funny I made this video over a year ago, and still applies today for sure. The Mortgage JUICE is flowing all day, let’s connect as I have options that can help you close more loans. My passion, excitement and purpose is to help others daily, why not have additional options to close more loans…Persistence and Taxes the two things we have to have done.
We all do, as all change should be viewed as good, and should be embraced. I have some great news for my business partners, and anyone originating mortgage loans. I have partnered with a new wholesale lender that offers a WAVE of new products on the NON QM market side, and provide all the agency loans your used too with NO OVERLAYS!!.
Manual underwriting and manufactured properties available on all products. Even a 1st/2nd combo (Double WAVE) loan that goes up to 1,125,000. NO DOC investor loans are back, up to 75% LTV. 1 Year self employed program, and 12-24 month BANK STATEMENT programs are available. A 70% LTV Foreign National program, and a program that requires NO SEASONING on BK’s/Foreclosures and Short Sales. WOW! And the list goes on…
85% LTV with a 560 FICO up to 2 Million. Yep your reading this right. THE LOAN WORLD IS ABOUT TO GET JUICY! A program that allows for 60% LTV on loan amounts greater than 1 Million with a 500 FICO! Did I mention 80% LTV on a non owner occupied home with 12 month Bank Statements? Up to 2 Million. There is even a program up to 90% LTV on a bank statement program available.
In all my missions I have in life I carry the passion and excitement to help others. This specifically helps me partner with Broker’s and relationships I’ve had for over a decade in this industry. The Mortgage Juice is flowing, come Join Us In Creating Excitement. Accepting resumes for sales candidates and Broker packages now!!
I can’t wait to help you close more loans. Happy Originations – The Juiceman
I’m back Jack, and will do my best to serve the wonderful community of Mortgage pro’s every where in 2017 and beyond. As I always have I’ve come with passion, excitement and the inherent feeling of success in helping others succeed. I’ve been blessed in so many ways in this wonderful mortgage industry for over a decade now. What I know is I have created a band, a following of BAD ASS LO’s that seek guidance and help on deals. I became known as a go to guy and always kept it real. If I don’t know something I will find out. I set the expectations correct, and deliver for my mortgage partners. And I always surrounded myself with others that looked to do the same. In the last 10 months I’ve been challenged and created more for myself than imagined. And now it’s time to share.
Expect videos, my youtube channel is coming back, we will do Motivational Monday, Two for Tuesday (guideline tricks) and Whacked out Wednesday (mortgage pains and how to avoid them), to Thankful Thursday and TGIF again. I am on a mission to grow a mortgage group of badassery for loan originators to over 10,000 people by the end of the year. On Facebook that group is called; Sales Talk with Mortgage Pro’s. Come join in on the fun. I have some heavy hitters in there that offer training, to tools and success stories to help you get more deals. I have a file folder with scripts to condo cheat sheets and much more. It’s a community of people who are on a mission to help others with the biggest purchase they have.
RE agents, lead buy companies, credit repair guru’s, commercial leads, CRM companies, mortgage education, CPA’s, insurance pro’s you name it. We have a great foundation with over 2500 people in there now. Come Join Us In Creating Excitement (JUICE) and let’s help as many homeowners as possible.
Follow “The Mortgage Juiceman” for the latest industry guidelines, tips and tricks. I look forward to serving you, the industry leaders as we embark another year full of change.
Got ideas or topics you want to see written about. Feel free to comment.
Shawn -“the mortgage Juiceman” for life – Devlin.
Well here we go again, DU is about to be updated again in June this year from what I hear. Again we see the implementation of QM rules into the approval engine. Ever notice how every 6 months or less now, DU is being updated? Let me explain why again.
QM is making all loans backed by the Government Sponsored Entities eventually be 43% DTI too. They were/are just exempt from that rule for 7 years. It will be hard to fathom for some that do FHA/VA loans at north of 50% DTI all the time, that they will be capped at 43% in a very short time. QM is half way through that 7 year period. And every time DU is updated it is lowering the risk thresholds on DTI. Ever notice that?
Well there’s more to the story. In the next two years mark my word. Correspondent “Lenders” are going to be regulated heavily. More and more “skin in the game” reserve requirements will come to the land of mortgage lending. It will more than likely require a fraction of a fraction of the overall business generated and funded monthly to be kept as reserves by that mortgage company. More regulation for compliance of those “mini-correspondents” of the world will force them back to the “broker world”. I see this trend now, more correspondents are going back to “brokering” to avoid compliance tasks. There was a trend in emerging correspondent lenders since 2010, and now that the disclosures are the same on the front end as banks, that trend I see reversing itself as new regulations come to play in the next few years. Yeah, you can still make front end and back end, but you still have to be at 3% total QM fees. This is what I see happening, and of course not factual yet I do not think. If your not closing north of ten million on your own lines per month it may not be worth it. The dollar amount in fees and interest just to use the line makes it that your break even point may be around that same 2.75% that could be “brokered”. Heck that break even point may be a higher funded volume. And if new laws come to play that make a mini-correspondent hold more skin in the game as reserves, that extra “monies” is going to have to be held.
Now the third point. The 3% rule. I see it all day just because I do the math in my head so fast. But LO’s you need to do this too. For example, know what goes INTO the QM and then do the “math backwards”. Commission, Underwriting fees, Points (unless bona-fide), Affiliated arrangement profit. So if you are not affiliated with any AMC etc, and you “waive” or “buy out” the underwriting fee, then the only two things to LOOK at would be your compensation plan plus any points if any. Now you can bona-fide 1 discount point if you have a rate that isn’t the top rate on the rate sheet or the bottom rate on the rate sheet. Important to remember. So if you are lending at 2.75% comp plan, and you have a final price of 97.5 after all add-on’s, you ARE going to run into an issue. 2.75% plus one bona-fide point would put you at 99 net pricing, and you would only have about a .25 or so left. Not even. So at that rate you could be at about 98.85 based on my estimation buying out the underwriting fee, charging 2.75% and bona-fide one discount point. NOT 97.5% on final net pricing. Do the math when you lock. Just cause the the rate’s on the rate sheet in most cases you can’t even offer that rate with a 2.75% comp plan and still pass QM 3% rule. Know this in advance.
Here’s an insert from an article that quotes the concepts I was mentioning, made in JAN 10th 2013….CFPB Releases Final Rule on Ability to Repay, Leaves Back Door Open on DTI
“CFPB concedes there are instances where a debt-to-income ratio above 43 percent may be appropriate based on individual circumstances but believes these loans should be evaluated on a case-by-case basis under the ability-to-repay criteria rather than with a blanket presumption. Given the fragile state of the mortgage market however CFPB is concerned that creditors may initially be reluctant to make loans that are not qualified mortgages, even though they are responsibly underwritten. The final rule therefore provides for a second, temporary category of qualified mortgages with more flexible underwriting requirements so long as they satisfy the general product prerequisites for a qualified mortgage and are also eligible to be purchased, guaranteed or insured by the GSEs (while under conservatorship), HUD, The VA, or The USDA. This temporary provision will phase out as these agencies issue their own qualified mortgage rules, if GSE conservatorship ends, and in any event after seven years.”
QM Simplified
Sell Well – JUICEMAN
A Broker in Cali, that I have in my network asks me today;
How does TRID really affect me and what do I really need to know?
My answer is 3 parts of importance for you to know on how it changes the way the Mortgage Broker does business now.
1. The way Broker’s can switch lenders in doing business now changes. The thing to know is the GFE and the TIL are combined. So the fact the GFE isn’t signed now and it’s easy for brokers to “switch” lenders will change. You will now need to “create” a new GFE if you are switching lenders assuming comp plans are different or the fee’s are different. Then the borrower would need to sign that new LE (Loan Estimate). **re-post notes. This is why the “Broker is bouncing back”. The new disclosures level the playing field and Bank and Broker disclosures in the initial LE all look the same. More and more rules are coming that will make more “mini-correspondents” have more reserves and mandate licensing etc if they “lend”. Even more compliance laws to roll out in the next two years is what I see. Why being a “wholesale Broker” is the way to go. More new business starting daily.
2. The Tolerance items on the GFE as it is now are changing. This could be a big movement in the industry. And we could see “more” upfront fees on LE than we do on the GFE now a days. The shopper will have a handle on Brokers that go skinny in the fees. You know how the transfer taxes and owners title are a “ZERO Tolerance” item…. well guess what that section of the “LE” or new GFE if you will, is changing to include more items. Pretty much all the items in box 3 right now. What that entails is the Credit Report fees, the Appraisal fees, Tax Service fees, Flood Cert fees. So, better make a new BEST PRACTICE as a Loan Originator in my opinion. At the beginning you should disclose the cost of an appraisal and 1004D upfront at least. Better disclose the credit report fee and at least two credit sups upfront. Hope to see Flood cert’s and Tax Service fees more common on the new LE as well. These would be mandatory to disclose in my mortgage company if I owned one. Because if your fee’s end up 1 dollar more we all know that the 1 dollar becomes a Broker cure on the difference and shorts your income. **re-post notes; This is why companies are hesitant to send out CD’s in advance of CTC. Continue to read 3.
3. The act that I preach now to all my network about “creating a HUD1” out of calyx or encompass after verifying fee’s is going to be a big deal. At the end of the process under TRID there is a new disclosure called the CD (Closing Disclosure) that goes out and you have to wait 3 days from acknowledgement to get docs. SO, that means no last minute changes. About the time the loan is CTC’d Broker’s should be verifying fees from Title/Escrow and then having processors verify all those fees and structure with a HUD1 you create out of Calyx/Encompass/Byte etc. Again the point is changes will delay loans and burn locks. So it is important for all loan originators to adopt a new process that verifies structure and fees on a loan prior to closing. Like a week before. As the last conditions are sent in.
There are a few other changes Broker’s should know about, read about the full changes don’t go uneducated on how these changes will affect you. Happy Originations.
**Re-post notes; You still seeing the affect of TRID or are you closing loans fast again? If not call me I can help.
– JUICEMAN