Whacked Out Wednesday

Hey y’all, the mortgage JUICE is going to flow today.  Let me say in sitting with a set up team member and asking ops today about what is the most Whacked OUT things broker’s do to their loans, so we can avoid them… Two things came up, both center around FEE’s.

First and foremost, make sure you are OVER-DISCLOSING your fees.  For example, in the appraisal area, put the cost of an appraisal and one re-inspection, in the credit area, put the cost of a credit report and the cost of one credit supplement.  I would go to the length of actually rounding up title fees’ if I was disclosing.  It’s easier to over-disclose and go down than the other way.  It sets you as and LO up for success.  TO under promise (setting worst case cost expectations up front) and allows you to OVER DELIVER (and in the end the costs are less).

Now here’s the biggest mistake I see others doing.  When you are disclosing or having a lender disclose, make sure on a LENDER PAID LE, that the BROKER COMMISSION AMOUNT IS NOT ON THE LE>  Some are just so used to disclosing their income and now with the new disclosures it actually levels the playing field for originators.  YOU NO LONGER need to have your Broker fee on the LE unless you are going Borrower Paid.

Monday’s Motivation – Creating Urgency

Go big or go home.  Create urgency in a rising rate environment is so imperative.  What you send a client today, may not be the “same” price tomorrow.  Heck even mid day.  You and I know that in the mortgage industry, clients do not.  Explain how the rates work and use the rising rate environment to create urgency to get your “books” back.  #SellWell

#TheMortgageJUICE

Weekend Call to Action – The JUICEman asks for your help!

This weekends call to action I have to ask that my network help me.  I’m setting the foundation right now, and Broker’s across the US are partnering with me to help them close more loans.  I have a want to diversify my presence in many different states across the US.  And I need to ask you for your help.  Please, Share, Interact, LIKE and repeat!! I say this at the end of every video, but today, I am asking for referrals to great mortgage Broker’s that you may know.  Refer them to the Mortgage Juiceman, and I will be the best Account Executive they’ve had in a long time.  I helping structure loans, close home loans, and ultimately gain more business.  Thanks for your help in advance!  #JoinUsInCreatingExcitement (JUICE) #SellWell

**PS, don’t forget to ask your own network for referrals this weekend. 🙂

Monday Motivation – Work the Plan

I hope you have one.  I do!  I spend on average around 1-3 hours on Sunday’s planning out my week.  All successful people do.  Then they work their plan.  If you’re all caught up with your TV shows but haven’t hit a monthly goal yet this year, it could be that your doing it wrong.  Most people don’t plan to fail, they just fail to plan.  Spend 5 minutes on Monday morning and create your own plan.  And then get at it, work it all week.  #SellWell #SalesJUICE

Weekend Call To Action – Diversify

Diversity is key in a referral business.  No matter what sales your in.  For you mortgage pro’s, now’s the time (especially in a rising rate environment) to diversify whom you work with to gain referrals.  The work done now to network can payoff in the summer.  Two main sources will be key, purchase referral sources and CASHOUT referral sources.  Check out the recommendations in the video.  #SellWell #ReferralWell #SalesJUICE