Tag Archives: Loan Officer

Mortgage Originators

Two for Tuesday -Push or Pull, Organic and Paid, Online and Off!

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#TwoforTuesday – Push or Pull, Organic and Paid, Online and Off! It’s #LeadWeek – And we go over several things in today’s post about what you need to be doing.  Online and offline, you need to be “showing up” on a personal level and for business.  That means on your personal profile, and your business page.  That means you need to meet realtors and attend closings.  Just get involved and do it! If you have a social media profile and you don’t even post what you do you’re missing the boat. 🙂

Online and off, you need to push and pull your messages.  Maybe you promote another person’s community event and show up and help.  Maybe you share a listing a RE Agent has you network with.  Maybe you post up a flyer at an apartment complex, maybe you give Facebook some money and boost a post or run an ad.  Bottom line is you need to be well balanced and not just do one or the other.  Organic and paid actions work well together, and formulate a “branding strategy” that helps your money go further.  The more you post on a community page or business page, the higher you can get the “relevancy” score, which in turn can help you gain more reach with paid ads.

Online and off, audiences are everywhere.  You have to learn to take advantage of appealing to them, and learn the subtle art of selling.  My advice is follow your #Passions.  Whatever that may be.  Groups online are everywhere, are you in them?  Are you giving them value and providing solutions?  A great way to gain eye balls is to PUSH your message into groups that are relevant to the subject you are posting about.  You can tie owning a home into almost everything someway shape or form.  You can also PULL your message or others by tagging people or checking in at places.  Eye’s are everywhere, its just how you produce your message that can gain an interest to the right person at the right time.

So today, here’s a tool that helps you be able to utilize both organic PUSH and PULL and paid action to gain a ton of eyeballs on any Realtors listing(s).  Many of the tools out there can be used both organically and paid, just many don’t realize how to make their message “go viral”.  It’s simple really, you need to push and pull.  There’s only two things that happen to messages.  Take advantage of these principals and grow your pipeline.

GET THE BEST TOOL TO ADD VALUE TO YOUR REAL ESTATE AGENTS HERE ↓

LISTING BOOSTER – A tool far under utilized

Want more leads? – Keep watching this week we continue to go over the anatomy of marketing and building campaigns.

As Always – If you gain leads and have questions about loans, guidelines, structure etc, let’s chat.  #GetOnPoint with #BluePointMtg – CLICK HERE– I’ll personally help you close a loan and get paid! 

#SellWell

Mortgage Originators

Monday’s Motivation – #LeadWeek!

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#MondaysMotivation – It’s #LeadWeek!  And this week we go over all types of things that can help a LO actually BUILD their business.  We’ll go over strategy, we’ll mention tools, and we’ll be here to help you close your loans! 🙂   Look you can’t grow without people to call, and people to market too, so the harsh reality is some of you are just not good at leads.  You might be able to “sell”, but you lack the numbers to gain because you don’t have enough people interested.  So what do you need to do?

Build a list! List building is the backbone of marketing, advertising and growing your business.  The more active you are in building a list of prospects the more likely you will turn a prospect into a client once you get the chance to sell them right! 🙂

Leads, leads and more leads.  This week, I am going to give away things that can help someone grow their business, and I am going to provide solutions and solve common problems most LO’s have.  Today I start with the obvious, a training by me personally that can help you learn to grow your lists, online and off.  I call it THE BLUEPRINT!

And I’ve been helping people with this for over 4 years now, and it works.  Its’ actually amazing to see when people start this, and grow over time.  When done correctly it’s a branding strategy that can help you gain a market presence.  You can start with having the basic necessities to market to and build a list.  I suggest some email campaigning software like (Mail Chimp connects to your FB page – FYI or Constant Contact) and I suggest something to make a FREE landing page. (Wufoo).

As Always –

#SellWell

Mortgage Originators

Weekend CALL 2 Action – Lead Week is coming!

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#WeekendCALL2Action – Lead week is coming next week!  You bet, I’m going to go over everything about lead generation you need to know all next week.  The CALL to Action is simple, make the calls now.  Or make the lists fresh for yourself to call next week.  You should have some sort of automation doing lead nurturing for yourself. But say you don’t next week I’m giving stuff away.  From a funnel system, to a proven script for follow up that converts.

What’s the BIG DEAL?  Why now?  Simple really, you’re about 60-90 days out from peak season of purchases and you need to start now if you want to see the best results this summer.  WHY? – Because people want to buy a house, they don’t want a mortgage!  And 90% of the leads are TRASH right out of the gate.  You have to nurture them, help them fix credit, show them the light at the end of the tunnel.  Sure you’ll find some gold nuggets in gaining leads online monthly, but the true ROI is when you’re into it 2-4 months down the line.  Many people just “give up” too soon.

Why do LO’s fail at lead generation online?  There’s a handful of reasons, but I’ll start with itemizing what NOT to do.  Number 1, you have a business page/fan page and have no relevancy score worthwhile to run ads on that page.  STOP doing that.  Create a community page and get instant relevancy higher than your 7 year old business page.  Number 2, if you don’t have some CRM, or follow up sequence built in to help nurture leads to life you’ve completely missed the boat on what “this” is all about.  I think every sales person will agree, the gold is in the follow up.  (we’ve all heard this before)  Number 3, treat the leads as leads.  They are not clients yet and the best campaigns are not for LO’s, they are for Real Estate Agents.  So as you run a 1st time home buyer ad, or advertise a property, the biggest thing NOT to do is put all your eggs in one basket.  What I mean here is don’t rely on crummy credit, no down payment having first time home buyers to build you a payday in the first 90 days.  These are “agent leads” and designed to help you expand your referral network.

I’ll go over more of what to do and NOT to do in lead generation ALL next week.  But the point is you should have a well rounded way of generating business.  You should have referrals from agents, you should have direct mortgage leads, and indirect leads you nurture as I mentioned.  You should have referrals from multiple sources that are not just RE Agents to be the most well rounded.  But Lead Gen is found around everywhere, both ONLINE and OFFLINE.  And in reality the whole kitten caboodle is called “Branding”.   We’ll go over what that looks like next week as well.

In the mean time, if you don’t have deals to submit #GetOnPoint, the best advice is to take the time to read this link about lead generation. –> LEAD GENERATION 101

leads8

If you are serious about getting started with something get on the blog #Vlog next week, I’ll highlight programs, people, systems, and do’s & don’ts of lead gen all week.

#SellWell

Mortgage guidelines, Mortgage Originators

Thursdays Thoughts – Fannie Mae Updates!

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#ThursdaysThoughts – Fannie Mae Updates! Wow 3 major updates I go over the highlights as they stick out to me.  Fannie has been busy in April already!  My suggestion – get informed and stay current.  There’s ONE thing that is 100% CERTAIN in the #MortgageIndustry and that is #Change!

2nd homes will cost more, disaster zone requirements updated for servicers, and HomeReady product guidelines updated.  Some good announcements in these recent updates.  #CheckItOut ↓

Ops… I put my number on the video, well been a while since I did that.  I do these raw, I might as well publish it as a FB live, I don’t re-record these (well every so often I do) but for the most part my videos are 1st take, and what comes out is what comes out.  lol

I’m in the office helping “I gotta guy” questions and scenarios come to life.  #LetsDoBusiness – Call me, text me, EMAIL ME, DM me, heck send smoke signals I don’t care, just reach out! I would ♥ to help you get a pay day! 🙂

As Always –

#SellWell

Mortgage Originators

Wonderful Wednesday – Perception is Reality, until reality meets perception!

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#WonderfulWednesday – Perception is reality, until reality meets perception! People want to work with people that are successful, and busy.  Perception is reality especially at first glance.  If you want to grow your business, and are not exposing your success stories you are missing the boat.  You also need to dress the part, to act the part.  At least in the beginning.

Once you “Brand” yourself, perception will help you manifest your reality you want.  To be busy, have a full pipeline.  In the mean time, don’t be afraid to make the best first impressions and then dress the part to put in the work.  My point, is putting in the work you need to be comfortable in your own skin.  Not just dressed to impress.  You have to put in the work.  So put on some clothes you can move in when you put in the work.  🙂

Get blooming by evaluating what your actions are to help your perception be your reality.  Are you making the calls, are you doing the visits, are you growing your network?

Let’s bloom together and put in the work as a team to close some loans! I’m ready to review your credit reports, and evaluate your “I gotta guy” questions.  Let’s Do Business! All new LO’s get .25 incentive to submit their first deal in April.  #BloomBoost

Email me your scenario – CLICK HERE

As Always –

#SellWell

Mortgage Originators

Two for Tuesday – The 1003 & Offer!

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#TwoforTuesday – The 1003 and the Offer!  I think these two things are commonly overlooked as some of the most important STEPS of the sale.  The 1003 first of all is the heart of the transaction and goes incomplete quite often.  Go deep ya’ll!  Ask them what color their blinds are! Getting a full 2 year history on what that “Person” owns and owes is what it is about.

The Offer, well that is sales orientated and many just forget or don’t take the time to plan a presentation.  Or even “DO” a presentation at all.  Do NOT just email your “offer” over to the client.  That’s a sure fire way to get shopped and lose the deal.  When I was a LO we would strive for SDS!  #SameDayService for a client that said yes signed the docs and sent everything back to us same day.

This is SALES 101, you need to be pushing the bruise (credit or their WHY) and elaborating on their pains to provide a solution.  You write mortgages, an intangible service, that if custom tailored can help that individual reach goals in life.  BE PROUD OF THAT, don’t just email the offer over and not have them on the phone to go over it.

When it comes to #SDS – We want to help!  Got a file with a fire, and want “Same Day Service” for disclosures and submission to underwriting to accommodate your “YES” you got?  We can help you #GetOnPoint!  CLICK HERE!

As always –

#SellWell – (Make your presentation stick out) 🙂

Mortgage guidelines, Mortgage Originators

Monday’s Motivation – In Good Faith!

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#MondaysMotivation – In Good Faith I hope you disclose all fee’s to your new clients from the weekend today! And do it with all relied upon information at the time of disclosure.   In all reality this hasn’t changed at all over the years, sure disclosures changed, names for them changed, but the philosophy of “doing loans” has been the same for decades.

There are fee’s that can change, fee’s that can NOT change and fee’s that can change within a 10% tolerance.  And if noted within 3 days of an event, new information can change fee’s all together.  A change of circumstance can be issued to do just that.  The philosophy is the same as it has always been, the “act” of doing loans has been the same.  If the LO disclosed in good faith and information “beyond their control”, or information “relied upon at time of disclosure” or a “discovery of new information”  changes it warrants new disclosure of those fees and structure of the loan.

Here’s the chart for your reference, a great one to keep handy when disclosing to clients fee’s.  If you do your job right in the beginning and even “over disclose” there isn’t any reason to worry about your loan and structure.  (Assuming the loan qualifies) lol.  Here’s the chart I suggest you keep handy! ↓

Tolerancechart

As always – I’m in the office taking “I gotta guy” questions to help LO’s structure a loan they can disclose in good faith.

#SellWell

Mortgage Originators

Thursdays Thoughts – Thankful Thursday!

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NMPmag2

#ThursdayThoughts – Raw unscripted #ThankfulThursday – Wow what an honor to be featured in National Mortgage Professional magazine this past March.  They did a special diversity issue, and my article is titled; “Creating Excitement for Inclusion and Diversity in Lending”.  Check it out HERE!

I also was featured just at the end of last year in Success Profiles Magazine with my article: “Broker’s Are Back”.  Click HERE to read the issue, my article is on page 35.  My thoughts today are to say thanks, to you, the small business owner #MortgageBroker across America that contributes to my end goal.  Closing loans and making a difference.

I ♥ doing this blog/vlog and having fun with the group.  If you ever want to suggest a topic for a video, or guideline you want me to high light, shoot me an email – CLICK HERE!

My goal is to impact my business partners and provide value in many ways.  On the left and right of the blog/vlog you”ll see all the banners to the “Tools” I suggest.  I endorse these companies for a reason.  #JUICYList And in many cases they may be a necessary for your business or required for you to stay in business (Cont Ed).

We’re growing our partnerships now, and want to help you anyway we can in closing more loans.  Let’s do business! ↓ As Always – #SellWell

Mortgage guidelines, Mortgage Originators

Whacked Out Wednesday -FHA DTI Buckets!!

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#WhackedOutWednesday – FHA DTI Buckets are the most commonly asked about question in the last several months.  It never gets old going over this.  DU has these numbers embedded in it.  So if you follow the general rules here, you can look at a 1008 and determine if you have a loan without even running DU.  Know these three buckets inside and out.

Sure FHA allows up to 57 DTI, or 56.999, BUT, that’s not going to fly with a 585 FICO, it just isn’t.  The second bucket would be your magic number more than likely, or something close to it.  ↓

Get with the pro’s already to help you structure your loan, and actually close it.  After all funding loans is what gets you paid!! $$ Don’t get stuck with loans you can’t close, structure it right in the beginning.  #GetOnPoint with #BluePointMtg!  CLICK HERE to sign up and be the newest Mortgage Partner to our wholesale family!  #LetsDoBusiness

I’m in the office helping LO’s structure and close loans.  All new LO’s that send in their first deal in April get an additional .25 price incentive. (excludes Non-Agency and must be locked by April 3oth)

As Always –

#SellWell

Mortgage guidelines, Mortgage Originators

Two for Tuesday – Manually Underwritten or Approved!

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#TwoforTuesday – Manually underwritten or Approved/Eligible!  The loans you have are one or the other.  Today I want to remind all LO’s some reason’s why loans are manually downgraded.  And that options exist.

Bonus reminder, Two 4 Tuesday style, VA loans can be DU Approved/Eligible or LP Accept.  Often times LO’s forget to run LP on VA loans.  That’s one product that can be either or.  ↓

You either #GetOnPoint or you are not hooked up yet! Might as well arm yourself and team with options.  Get on Point with #BluePointMtg and have manual and approved options for your borrowers.  CLICK HERE – Let’s do business!!

Offering .25 incentive to all new “first” loans from broker’s in April.  Let’s bloom together! Want to check out rates, programs or send me a scenario?  Text the word “Juiceman” to 33655 and download my app.  Take a scroll through the links and submit me a scenario real time.

As Always –

#SellWell