Tag Archives: Mortgage Marketing

Weekend Call to Action – Find Pillars with pages!

Yep, find Pillar referral partners with fan pages on facebook.  Why?  Well I will show you next week in a webinar.  Don’t miss it next Thursday.  In the interim set yourself up for success.  Make sure you have an active fan page, and an active list of referral partners that have one too.  You want to be on social media now.  Like yesterday.  In a rising rate environment where inventory is scarce it’s imperative to stand out.  If you don’t understand the why, let me help you understand.  Organic reach, getting others not in your network to view your page is why.  It’s a way to generate leads!  And if your not on this band wagon yet, take the weekend and create a page for yourself.  #thetimeisnow

#WeekendCalltoAction

Thankful Thursday – AE with Passion

Let’s get PUMPED UP TOGETHER!  Watch this mortgage Brokers!!  Join my entourage and we will help you close more loans.  I love helping others grow their business.  #ThankfulThursday

AE with Passion for hire!  Let’s connect.

 

Whacked Out Wednesday – Trending News

Trending news can make you money, and can make your advertising campaign gain a lot of exposure.  Trends are where it’s at with marketing, with investing, with gaining an inch that makes you stand out compared to your competitors.  Following trends can be a lucrative idea, and I suggest that you embrace them.  Find the right one, spin the right positive message as a result of that “trending news” and BOOM!  Your reach will explode on that marketing message.  There is an “art” in crafting marketing messages that takes advantage of current times and trends to help deliver to your audience value about your product or service.  Embrace it, use it, capitalize on it.  It’s “whacked out” in a way that people use controversy to their advantage, but a darn good way to gain exposure to your message.  Check it out below.

#TheSalesJUICE

Two for Tuesday – Plan Do/Check Act

Do this exercise today yourself.  I bet it helps you be more effective and efficient advertising and selling.  Most have their “routines” in place, but how many times have you caught yourself to check to see if that “part” of your routine was effective?  Most campaigns on a marketing side should be completed, then retargeted based on new found information.  Same with selling, if you find your approach is off, switch it up.  Try this today.  #ChecktheJUICEout #SalesJUICEiscoming #SellWell

Weekend Call To Action – Fan Page Push

Weekend Call to ACTION!  Wow what a great webinar yesterday.  Had some great feedback and asks for help.  Now it’s time to take action. Here’s a quick tip on how to create a RAVING FAN BASE!  #TheSalesJUICE

Thankful Thursday – Webinar @3pm

Sign up now, gate closes at 230 pm EST.  The topic, PUSH and PULL marketing and how mortgage Broker’s should be leveraging “TRENDS” to help themselves create more business.  Today, I am thankful for the networking, the need, and the want and the inspiration of others to keep on trucking on doing these silly videos.  In sharing guidelines, in showing others how to utilize social media to a whole new realm for them.  I’ve really become a social media manager for mortgage companies to help learn how to make a impact and market presence on platforms that can’t be ignored.  Learn more today at 3pm, click the following link to register before 230pm.

https://thesalesjuice.clickfunnels.com/registration-pageosz1u08j

Watch the video below; #ThankfulThursday

Whacked Out Wednesday

Hey y’all, the mortgage JUICE is going to flow today.  Let me say in sitting with a set up team member and asking ops today about what is the most Whacked OUT things broker’s do to their loans, so we can avoid them… Two things came up, both center around FEE’s.

First and foremost, make sure you are OVER-DISCLOSING your fees.  For example, in the appraisal area, put the cost of an appraisal and one re-inspection, in the credit area, put the cost of a credit report and the cost of one credit supplement.  I would go to the length of actually rounding up title fees’ if I was disclosing.  It’s easier to over-disclose and go down than the other way.  It sets you as and LO up for success.  TO under promise (setting worst case cost expectations up front) and allows you to OVER DELIVER (and in the end the costs are less).

Now here’s the biggest mistake I see others doing.  When you are disclosing or having a lender disclose, make sure on a LENDER PAID LE, that the BROKER COMMISSION AMOUNT IS NOT ON THE LE>  Some are just so used to disclosing their income and now with the new disclosures it actually levels the playing field for originators.  YOU NO LONGER need to have your Broker fee on the LE unless you are going Borrower Paid.

Monday’s Motivation – Creating Urgency

Go big or go home.  Create urgency in a rising rate environment is so imperative.  What you send a client today, may not be the “same” price tomorrow.  Heck even mid day.  You and I know that in the mortgage industry, clients do not.  Explain how the rates work and use the rising rate environment to create urgency to get your “books” back.  #SellWell

#TheMortgageJUICE

Weekend Call To Action – What’s your ETA?

Effort Trumps All (ETA) and this Weekend’s Call to Action is about just that.  Your effort! What are you doing to go the extra mile during the weekend, or do you shut down at 4:30 on Friday.  TGIF – The Grind Includes Friday! #SellWell #SalesJUICE