Tag Archives: Thursdays Thoughts

Mortgage Originators

Thursdays Thoughts -Building an Audience!

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#ThursdaysThoughts – Building an audience is the name of the game.  It’s all a LAW OF AVERAGE numbers game.  The more people you market too, the more opportunity you may find.  OK, so Facebook is changing the targeting parameters and has taken away Zip codes, Gender and Age in targeting for Housing ads.   This in my opinion is a good thing.  Read on to find out why, besides doing all the targeting was like “Digitial reverse red lining” really anyways.

Just like the day of the cell phone being for your friends and family (long gone), the day of Facebook being just for your friends and family are now gone too.  Facebook gives you the ability to “build an audience” of people that “like” and interact with you.  Heck they allow you to have up to 5,000 friends.  If you like local pages of businesses you go to, and get into local groups, what algorithms do is suggest friends with similar likes and interests.  And when they are identified to be in a reasonable distance from you, based on their location – Facebook suggests them to be your friend.  Seriously, you can actually cherry pick suggested friends and add people you think are local to you.  (ie in your state your licensed in)

The idea here, is that you can leverage your friends, to like your page, then run ads to those that like your page and their friends.  You can run an ad to a custom audience (past client list) and you can run an ad for those within a certain radius of where you state your “business” is.  50 Mile radius, 30 mile radius etc.  So in theory if you wanted to target a specific “zip code” without having that parameter to target, you could create a name of a community page that coincides and represents that area, and then run an ad with a 50 mile radius from that “place”.  You set the address, so enter away.

Does this change things, yes.  It says to me all day, that those utilizing “ORGANIC” reach to help them run ads, are going to win.  More, and more this is becoming relevant that you need to be building a “BRANDING STRATEGY” online.  You can’t just throw money at FB ads and see instant success.  You have to have parameters in place to help you.  Starting with your organic game, can help you increase your page likes, which in turn can be targeted.

I have solutions for both organic marketing for those needing help to start a branding strategy or for those that want a Done4You solution.  Even with that, you still have “organic” reach you should be taking advantage of to help your “paid ad” drive home more conversions.   Think about it, the more eyeballs you drive organically to a paid ad, the HIGHER the CLICK THROUGH rate, and the LOWER the COST PER CLICK.

My training – The BLUEPRINT can help with those struggling to start to use Facebook for a lead source.  The BLUEPRINT Option

My partners – ROBOTS LLC – Can help with those wanting to have a lead generation source and turn it on now.  DONE 4 YOU Option

My advice, personally I see it all the time, where people FAIL miserably at ads and claim the leads were crappy credit leads with no money.  There’s ways to make small campaigns and big campaigns.  You should be running a “big campaign” where you advertise a home (everybody wants a home, nobody wants a mortgage) on a community page.  Then run small campaigns of various targeting for various products you may have on your business page.  (ie VA loan ad, Investor loan ad, USDA loan ad etc) You will see the best results to any campaign strategy you do if you have a well rounded plan to PUSH and to PULL your messages BOTH with paid reach and ORGANIC EXPOSURE.  You can’t just rely on one side any more.  You must have both.  That’s how you’ll see the best results, and that’s what this all means.

You push and pull your ads/messages by sharing, liking, engaging, tagging others pages etc.  There are several ways to gain exposure all FREE!  You just need to take action.

#SellWell

 

Mortgage Originators

Thursdays Thoughts – Getting JUICYer…

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#ThursdaysThoughts – Getting JUICYer all the time we add more to the great #JUICYList!!  This week I introduce a few new companies to the list.  Today we have two of the newest on the list that help you grow your business, stay in business and retain your clients.

It’s a pleasure to introduce SUMMIT MORTGAGE TRAINING as a resource and tool for all LO’s that follow, and need to do continued education yearly.  As well as education for Licensing for new LO’s.  It seems I get asked that all the time.

STIKKUM – With a way to make your past clients remember you!! It’s a client retention strategy designed to help you connect and enrich relationships.  Retain your client is growing and it’s great to see tools we endorse growing and expanding.  Welcome STIKKUM!!

The #JUICYList is on FIRE this week, I ♥ it.  If you have a tool or company you think should be on here, let me know!  Maybe we can highlight them! 🙂

As Always –

#SellWell

 

Mortgage Originators

Thursdays Thoughts – How Borrower Paid Works!!

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#ThursdaysThoughts – How Borrower Paid Works!! Disclaimer, today’s video does not address “how” an individual LO or Broker is paid.  Today’s video goes over the different type of compensation structures that are allowed on a Brokered loan.  My advice is only that each Broker should have a separate agreement for compensation to their loan officers written out and signed.  From a wholesale level, no LO should be able to say, I get paid more to send it to X lender than you.  That can’t exist.  What we talk about today, is the lending laws that allow a Brokered loan to be charging the borrower directly (Borrower paid) or paid by the Lender paid compensation election. (Lender Paid)

I detailed some of the advantages of being a mortgage broker yesterday, and today I go in-depth on one of those advantages a #MortgageBroker has, going borrower paid on a loan.  Some Broker’s do this all the time, some Broker’s just don’t know how.  Borrower paid is actually the best way to structure a loan for a client, only due to the enhanced tax benefits they can get.  (from a consumer stand point)  From a LO/Broker stance, you have more flexibility to adjust numbers and give a credit if there’s a need to do so.  Hence closing the loan.  ↓

The biggest thing to remember on a borrower paid loan is that the credit can only cover the actual third party costs on the loan.  It can NOT cover the compensation.  So it’s important to look at the credits as DOLLAR AMOUNTS, not fractions and percentages.  In other words, what number is really 2.5% back to the client.  And is that over the actual costs or not?  Based on the loan amount, that end number will vary.

At the end of the day it’s all about structure, loan structure and the details of the transaction will always be the heart of the equation.  When a Broker/LO goes Borrower paid, they simply have more flexibility to make the structure work that they sold to the client in the beginning.  Making loans work is how they close.  When they close that’s when every one involved gets paid.

If you have questions about Borrower paid or Lender paid transactions please feel free to email me —CLICK HERE.  I’m here to help.

As always –

#SellWell

 

Mortgage guidelines, Mortgage Originators

Thursdays Thoughts – GUIDELINE Week!

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#ThursdaysThoughts – #GuidelineWeek – Guideline week in full effect, hope you’ve enjoyed the shows this week.  We are going over the most commonly asked questions on guidelines for Conventional and FHA this week.  I throw in a few VA guides here and there this week, but this is all centered around the biggest subjects.  Today and tomorrow we go over collections, disputes, liens, judgments, and gift guides. ↓

I ♥ “I gotta guy” questions and want to help you anyway I can to help bring loans to life.  Questions on guidelines? You can check the guideline matrices on my website here — GUIDELINES

As for me, I’m wrapping up a successful Feb and rolling right on pace for my goals in the first quarter 2019.  Are you?  If not we should chat.

Happy Month End.

As Always –

#SellWell

Mortgage guidelines, Mortgage Originators

Thursdays Thoughts – Spreading the Love – Advertising Rules!!

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#ThursdaysThoughts – Spreading the ♥ – Advertising Rules!  Happy Valentines Day everyone! This segment is stemmed from RE Agents posting payments or down payment or something that caused them to be non-compliant last week and I mentioned something about it.  There’s a lot that goes into this is my first disclaimer.  But you have to start with basics.  Understand the “trigger” words and what causes you to have to have APR disclosed.  Understand the basics of what any housing and or mortgage advertisement should have on it.  Understand what your targeting should INCLUDE to be compliant, because not including certain discriminatory things could make your segmenting OUT OF COMPLIANCE.

There is A LOT that goes into this “advertising game”.  And if you’re an LO using FB to “boost ads” you should know what your landing pages have to have on them and what targeting you need to include.  I can provide all types of in depth help on this.  But many just don’t know where to start.  The best thing to do is start with your personal profile and make sure you have your contact information, license & NMLS number, as well as company information on it.  Second, make a business page for yourself and put all of the mentioned items on your page for viewing.  Remember the trigger words and items to avoid having APR full disclosure and stay away from mentioning them.  Be fun, be yourself and start branding who you are.

Many do this WRONG all the time.  It’s important to know how to “Spread the Love” correctly on social media.  Especially when it comes to the protected classes with segmenting.  **This is why organic posts that you push and pull without direct targeting is important.  I’d LOVE ♥ LOVE to teach you.  If interested check out #TheBluePrint 3 day workshop I have for LO’s to get started online.

I’m a wholesale lender, and I don’t “advertise” towards consumers, I advertise towards #MortgageBrokers for relationships, but some of the same stuff applies to me.  Just know the trigger words and what would cause the need for additional disclosures to be added.  Get SIGNED UP to partner with a mortgage company with Niche programs to help you close more loans! #EqualHousingLender  🙂

As Always –

#SellWell

Mortgage Originators

Thursdays Thoughts – Updates and Organization!

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#ThursdaysThoughts – Fannie Mae updates as of yesterday and the course of organization.  Being organized is key in everything.  Trust me I know.  I’m doing it again now, and building the best B2B AE CRM ever built. (Getting organized)  I wish I did this years ago.  At the beginning of the year being organized is paramount to your success during the peak season months. Are you organizing your data?

Even Fannie is adding in new fresh stuff, uplifting a face-lift to information and organizing and eliminating old un-useful information.  Find out what ↓

For me, it’s always been about systematic approach to my business.  Just like an LO whom does certain things at certain times in the loan.  Like check numbers after the lock, or verify fee’s on the CD, or update the client two times a week.  In the B2B world it’s similar and having touch points at different points in a loan has always been my angle.  To help my business partners get to the “end zone”.  What ever your method to your own madness is = GET ORGANIZED!  Now’s the time to do it.

I’m helping Broker’s and LO’s get organized in various ways to take advantage of social media and many program options to offer solutions to their communities.  Why not you too? = CLICK HERE – #LetsDoBusiness and get organized together! 🙂

As Always –

#SellWell

#WearPink

Mortgage Originators

Thursdays Thoughts – Last chance to get JUICY!!

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#ThursdaysThoughts – TODAYS THE WEBINAR!! @ 1 PM EST!! It’s the last chance to get JUICY! Join Us In Creating Yes’s for your pipeline!  If you’re a broker and signed up with UWM, they have a marketing portal, I’m going to show you how to use that content today.  I’m going to show you how to use FB algorithms to increase your audience on your personal profile and how to use a FAN page/Business page to create a branding strategy.  Yep, I go through the full monte’ of marketing and will be sharing a ton of JUICE Drops along the way.  You’ll probably want to take notes.  🙂

And for those that attend I’m giving away a series of email /text message follow up campaign that you can use to nurture the leads you do get.  It’s called the “10 days of pain”!!  Come Join Us In Creating Excitement about gaining more prospects from your business page and online profiles.  I go though, what to do, when to do it, where to do it, who to do it with and how to do it.  Rest assured you’ll gain more than one golden JUICY nugget for attending.

This is the LAST CHANCE TO SIGN UP!!  Here you go —> SIGN UP HERE

As I always say – Share / Interact / Like / Repeat

#SellWell

 

Mortgage Originators

Thursdays Thoughts – JUICY Webinar!

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#ThursdaysThoughts – JUICY Webinar is back! This will be the THIRD YEAR I’ve done this at the beginning of the year.  I might have to keep this trend going.  lol  This year it’s going to be the best one I’ve ever given, and I’m going to share exactly how to dominate your local area.  Using online and old fashioned guerrilla marketing to attract agents (in lieu of chasing them) and the “how to” on various campaigning strategies.  I’m going to give tricks, tips and know how I’ve developed and gained that others are often times charging for in their “masterminds”.  I’m going to help the average LO, level up.  Free.

If you know you need to do something online or with more referral partners this year, I’m going to give you the blueprint on how to do it.  No doubt there’s more than one way to skin a cat, and I’ll have only so much time to go over the webinar.  But if there’s one webinar you should join – this is it! Join Us In Creating Yes’s for your pipeline! JUICY Webinar is coming – Next Thursday.  Sign up below ↓

The JUICY Webinar will be aimed at being 30 minutes and I’ll probably move fast.  I’m thinking of several, but I have one special guest I think is going to show.  We’ll see.  🙂 More announcements to come.  For now, if you want to sign up for the webinar, go ahead and CLICK HERE!

As Always –

#SellWell

Mortgage Originators

Thursdays Thoughts – Straight from the heart of wholesale!

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#ThursdaysThoughts – Straight from the heart of wholesale mortgage business!  It’s amazing to see the growth taking place and lenders shutting down.  2019 is the year of the broker! It’s already happening, and the lenders that are not a true partner to the independent mortgage broker are struggling.  What I specifically mean is if there’s lenders where they focus on anything other than wholesale, mortgage broker’s are aware.  And the independent together channel is more wiser this round of growth, they are picking true partners to do business with.  For those lenders that have “other” focused business, from Correspondent, non-del, and retail presence it seems the growth is skipping them.

I did a fun video while out at NAMB National in VEGAS just last month.  Thanks to MNN (Mortgage News Network) I was able to stop by and do a short video with Andrew.  See that below! Two videos today!

From my perspective I love ♥ being on the right side of true partnerships and adding BIG value to my #MortgageBroker partners!! This year I’m doing so much more to individually partner with Broker’s to help them grow their company! If you want to #GetOnPoint with #BluePointMtg here is the LINK TO SIGN UP! #LetsDoBusiness

Here’s the added bonus today and the second video for the blog, shout out to the Mortgage News Network! Thanks Andrew for making me look small, fat and bald.  lol Appreciated being on, look forward to doing it again!

https://youtu.be/R3ezZamNrWs

As I always say, Share, Interact, Like, Repeat!

#SellWell

Mortgage Originators

Thursdays Thoughts – JUICY List (Cont.)

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#ThursdaysThoughts – The JUICY list is continued today! With yet two more companies that are must haves for Mortgage Professionals.  If you want to be able to leverage your current prospects and past clients, these are the tools you should have.  Don’t leave it up to one company to do your job for you.  Don’t not have something to refer to online! – Yep – I’m talking “Websites” and “Client Retention” strategy.

The first today is to help you #RetainYourClients! The statistic is that the average person does 7-10 mortgages in their life time, are you setting yourself up to be a “Lender for life” for your clients.  You can have a past clients credit monitored for any credit activity relating to a mortgage and be notified when your clients are looking! It’s complete with a mailing campaign to them with your logo and picture, to a notification that is sent to you to alert you when someone on your past client list is shopping for a mortgage!  Retain your Clients into 2019, and be the newest edition to their finance team!  Their mortgage lender for life! CLICK HERE TO RETAIN YOUR PAST CLIENTS

When it comes to creating a presence online you need at the minimum a website!  There are many out there, but none that compare to one that’s mortgage centered, with calculators, plug in’s and full functionality for you to actively gain business off of.  Especially in the mortgage industry, how you appear online will translate to some business you get or don’t get.  Get the #LenderHomePage and make it simple for you and your team to have fully integrated, state of the art, professional mortgage websites to stand out! Ditch the old 1980’s website you have, into 2019, it’s time to upgrade – CLICK HERE TO GET A NEW WEBSITE!

As always I do the #JUICYList to help you Join Us In Creating Yes’s for your pipeline so I can partner with you and help you get paid.  That’s what I do.  I help a wholesale lender give the best rates and programs to the #MortgageBroker partners we have.  Let’s do business in 2019 together! CLICK HERE TO DO BUSINESS WITH THE JUICEMAN! 

As Always –

#SellWell