#WhackedOutWednesday – Start “Branding” you, and start with registering for the webinar I have tomorrow! I show you how to create campaigns, what types of campaigns to do, what to post, how to post, when to post and ultimately what will grow your local presence and help you double your business! We’re even giving away the “10 days of pain” follow up email campaign you can use just for coming!
I know there’s several “common” problems that I solve in this webinar. The biggest issue I get asked or see, is that LO’s go to post and “don’t know what to do”. We teach the 5 P’s of posts on this webinar that help you segment your messages. We teach LO’s how to use social engagement to add value to their referral partners. We provide instant solutions to just about every common “marketing” problem you can think of. And I’m giving away some marketing secrets that others may not want you to know.
FIND OUT ON THE WEBINAR – IT’S GUARANTEED TO BE JUICY!! –> JUICY WEBINAR
As I always say, share, interact, like repeat! There’s a reason for that. 🙂
#TwoforTuesday – Departing primary and identity of interest transactions guidelines on today’s guideline episode! Check it out, lots of questions regarding these two things right at the beginning of the year. Seems many people are “moving up” or “down-sizing” and want to either rent out their existing home and buy new, or sell their current home to their kids for example.
Departing primary, best thing to remember here, is if the new home is less than 100 miles away and the client wants to retain and rent out their departing primary residence then go conventional. It’s allowed. When it comes to selling your home to a family member, assuming it’s a primary residence of say “Mom and Dad” and they want to sell it to JR. (The Son or Daughter) Then as long as the kid has not “moved back in” then you can sell the home without LTV restriction. Once the kid has moved in, they have to pay rent for 6 months in order to buy the home. Seek professional advice from your local Mortgage broker prior to having a bunch of people move. 🙂
This THURSDAY – I’m doing what will be an #EpicWebinar for LO’s to learn how to gain more leads on social platforms, and how to increase referral partners using information that you already have! It’s a full monte how to #Brand webinar that I will do inside of 30 minutes. You’re not going to want to miss the JUICE flowing in this. Plus for all those that show up I’ll be giving away the #10DaysofPain follow up sequence. A proven set of emails to use when following up that convert!
#MondaysMotivation – I have a dream. Yes a dream to impact and help create a movement in mortgages and help one broker community at a time. I have a dream to help small independent mortgage broker’s to grow their business year over year! I have a dream that LO’s and Real Estate Agents work in tandem, and builders don’t steer their clients. I have a dream to help more loans close and more AE’s know how to build a pipeline.
I have a dream to help as many LO’s as I can become mortgage broker’s, or grow with an existing brokerage. I have a dream, and that’s why this Thursday at 1 PM I am putting on a webinar to teach LO’s how to brand. What the most effective campaigns are and how to take advantage of online marketing. I have a dream, that I impact mortgage broker’s to help them grow a pipeline bigger than they have ever before, and they send just a small piece of that pie to our wholesale relationship. I have a dream, and that dream is to motivate you – The LO reading this – to do more, grow more, and compete more with any and all retail mortgage companies out there. Sign up for the webinar here – JUICY WEBINAR – And gain all the insights to help you have the most effective branding strategy to dominate your local market place!
Motivational Monday – Just like MLK – Take MASSIVE action and create a movement of 1st time home buyers in your local market! People are home, kids are off school.
Join Us In Creating Excitement #WeekendCall2Action – Sign up for the #JUICYwebinar next Thursday at 1pm EST. This will be the webinar to learn a ton of tricks, tips and ways to grow your referral base in 2019. Learn what types of posts to do for best organic reach, learn about the best paid campaign types that convert. We will even be “giving’ out a copy of the best converting follow up email campaign for all that show up. It’s called the “10 days of pain”.
Want in, simple, click the link below to get in. I have the ability to reserve 100 spots. No joke, and I want to fill it. If you know someone that’s a LO, and their goals are to double their business, they will do it will the strategies we go over in this webinar.
Want in, CLICK HERE TO SIGN UP FOR THE JUICE! Join Us In Creating Yes’s for your pipeline, and Excitement for those in the mortgage industry. LO’s and Agents are welcome. Sign up is required, I’m prescreening whom I let in this year. (3rd year doing this and it gets JUICY-er each year)
#WhackedOutWednesday – Is back, and I fully dress the part!! It’s the #Ruleof25! If you struggle with getting consistent deals from partners it’s probably because that partner isn’t in the 25% segment you think they are. There’s four parts to the rule of 25!
Here you go –
Here’s the rule, it has 4 parts:
1. 25% of the people LOVE YOU no matter what you do. Now of course we need to close on time, give great communication during the loan process and follow up on their leads, but these people are the dream to work with and will forgive you of the occasional “Oopps!” (we all have those from time to time)
2. 25% of the people DON’T like you, no matter what you do. Even if you toss these people gold coins, they’ll complain that you are throwing something at them.
3. 25% of the people LIKE YOU, but are on the fence, and at the whiff of an issue of any sort or size, they fall into the camp of “DON’T LIKE YOU”. These are the referral partners where “you are only as good as your last deal.”
4. 25% of the people DON’T like you, but are on the fence, that if you juggle just enough bowling balls, they like you for a period of time, but soon as you drop one of the balls, they don’t like you again.
The secret to this is to find and hang out with the 25% that love you no matter what! This applies to a lot in life, but we’ll keep it business centered.
The referral partners in this segment, nurture, and do what you can to add as much value to. These referral partners will be long term and lead to a business life of Happy, Joyous, and Freedom. $$$$
Working with and getting referrals from the other 75% is wasted effort, and leads to a life full of Restless, Irritable, and Discontent. Basically each group has it’s “segment of what’s tolerated”. And there’s no real relationship grown no matter what you do.
They key to all this is identifying who is in which group, which takes a bit of time.
I have found that to do this requires a bit of patience and requires strategies that put you in front of prospective referral partners as it’s all a numbers game.. I’ll be going over some of these strategies on my WEBINAR next week. The secret is to GO WIDE!
The more agents/brokers you meet with, the more of the “25% that will love you no matter what” you will find. Keep in mind that each referral partner that sends you a deal per month, and assuming you make $2,000 per closed loan, is worth about $24,000 per year in personal income for you as an LO. From an AE perspective the math can be similar with more quantity of loans.
Want to make an extra $100,000 next year, just find 4 of them (More Partners)… See how easy this is!! And when you find those that fall into your 25% “Love You no matter what” category, it’s just the coolest thing ever! Business is fun, and can be very rewarding.
Just wanted to share with you the 25% rule so you can have an even more epic mortgage business with referral partners of all sorts in 2019. This applies to all referral types and business no matter what b2b or b2c. 🙂 #AEs Take note.
#TwoforTuesday – Back to basics as a reminder in the new year, Collections and Disputes on FHA are covered today! Know this off the top of your head. There is magic numbers to both of these, know them, and if the net amount on any credit report is less than the magic number ignore it and run it through DU.
FHA is a strong suit of mine, and I’ve always excelled at getting these done. We have 203B, and 203H FHA loans, as well as CalHFA opportunity for those in California. In all reality any FHA loan can be accompanied by some DPA, just LO’s don’t look them up. If you find one that will meet us at the table with the money, run it by me, odds are we can do it. Here’s a website to help you find them; http://www.downpayment.org
I’m growing and helping brokerages grow too. Do you have a want to hire more LO’s this year? Let’s chat, we can talk strategy for that. Do you want to start an online presence or make the one you have actually get you names, phone numbers and emails? We can do that too! All I ever look to do is help on a few loans here and there. (Small piece of the pie) #LetsDoBusiness – Take the 10 minutes it takes to print sign and send back a 12 month committment to do business. At which point I’ll earn my right to stay in your lending arsenal. I’ll add that much value, that’s a promise. CLICK HERE
#WeekendCall2Action – A paper versus Non-agency loans. One’s easy, closes fast and takes less effort, where as the later is harder because everything is manually underwritten and takes longer to close. Much like Advertising versus Marketing. Advertising is spreading of a message, weather it’s to say you have the lowest rates and to click here. Marketing is having multiple advertising messages to segment your messages and audience on various mediums and reach. Some might be organic and some might be paid. Advertising is easy, you make one post or make one message and hope it hits your target and results in a loan application. Marketing is the act of building a brand, and takes longer more effort and energy.
In 2019, it’s not just one “funnel” that makes you busy, it’s a branding strategy that you create that’s well rounded and helps get your name out there multiple ways. Online, offline, organically and paid. So if you want to learn to create a marketing plan, and then build a branding strategy around it, hit me up, I do this free for my mortgage broker partners. I want to see you win in your market. I have always only asked for a small piece of the pie in our relationship as a wholesale lender option. I just happen to have a ton of “niches” we can exploit together. Want to partner with me? Fill this out this weekend and email it to me. CLICK HERE
I’m going to do a webinar in two weeks as I always do at the end of July and detail a branding strategy to help LO’s, mortgage Broker’s and officers of banks and credit unions to learn the “How” on this. I’ll give out a ton of free tips for both “advertising” and “marketing” that all help you gain a Branding strategy that will make a difference in your business this year. This year is absolutely the year of the broker, it’s already happening. But those busy already are the one’s branding, and building a presence online and off. Next week I’ll start my marketing for the webinar. In the mean time, as I always say;
#ThursdaysThoughts – Straight from the heart of wholesale mortgage business! It’s amazing to see the growth taking place and lenders shutting down. 2019 is the year of the broker! It’s already happening, and the lenders that are not a true partner to the independent mortgage broker are struggling. What I specifically mean is if there’s lenders where they focus on anything other than wholesale, mortgage broker’s are aware. And the independent together channel is more wiser this round of growth, they are picking true partners to do business with. For those lenders that have “other” focused business, from Correspondent, non-del, and retail presence it seems the growth is skipping them.
I did a fun video while out at NAMB National in VEGAS just last month. Thanks to MNN (Mortgage News Network) I was able to stop by and do a short video with Andrew. See that below! Two videos today!
From my perspective I love ♥ being on the right side of true partnerships and adding BIG value to my #MortgageBroker partners!! This year I’m doing so much more to individually partner with Broker’s to help them grow their company! If you want to #GetOnPoint with #BluePointMtg here is the LINK TO SIGN UP! #LetsDoBusiness
Here’s the added bonus today and the second video for the blog, shout out to the Mortgage News Network! Thanks Andrew for making me look small, fat and bald. lol Appreciated being on, look forward to doing it again!
#WisdomWednesday – Be segment focused and clearly define whom your perfect audience is. It’s wayyyy more effective than saying your the Jack of all trades and master of none. This is why only one campaign online doesn’t work like people think it will magically. Sure you can get buyer/seller leads galore online, google, Facebook, Instagram etc. But the conversion will be low. To increase conversion increase your segmenting. Clearly define with many “small” campaigns whom you want to work with.
For example, a well rounded “Branding Strategy” will have VA campaigns, self employed campaigns, first time home buyer campaigns, maybe a mailer, and of course the old fashion referral and networking sources that help pour into the “funnels” of leads you have.
Be segmenting yourself, it’s how you’ll see success in 2019. Don’t just say you do it all. Today, I’ll segment with you too, if your a mortgage broker and do business with UWM (love them, remember I started my AE career there) they don’t do what we do well. So we can FIT IN with many Broker’s that have 550-640 FICO borrower’s that don’t fit their box. (FHA/VA) I love the manually underwritten FHA deals, and know guides off the top of my head. Hit me up if you have one in this box – #LetsDoBusiness #GetOnPoint with #BluePointMtg by CLICKING HERE!
Segmenting in your messages is what you should do to see the best results!
#TwoforTuesday – Important Dates! My appraisal connections will appreciate this. Today I go over important dates on the documents of a mortgage and how long they are good for. This is measured from last date on the documents to the note date. I ♥ guidelines and will promise to continue to detail my scenarios and guideline experiences as we grow and do business in 2019!
Today, I am going to simplify the mortgage process by going over how old any one thing can be. Title, Assets, Income, Appraisal, Credit all have time frames for which the documents that make up a mortgage can expire. These are you important dates to remember! ↓
Plan and simple, I want to help you get PAID! Two for Tuesday right! I want to help you complete a loan and we can help you #GetOnPoint by having #BluePointMtg disclose for you. We need these simple 5 things! ↓
Oh and of course if you want to partner with us to just that (get paid on a loan that closes) feel free to CLICK HERE!!
The JUICEman! 