The Grind Includes Friday, and the Weekend Call to Action.  This weekend is a great weekend to get involved in the community.  Go to the local municipalities and find out if there are any “meetings” coming up.  What ever it may be, you might be able to contribute value.  And of course network with those involved.  I challenge you to look it up and take action this weekend to join or attend (chamber of commerce) any meetings next week.

New or seasoned, if you do not do this and you sell something, get involved, and use this weekend to do some research on where.  My advice is to get involved in the local community to join programs that give-back.  Do something that also could help the industry your in, or give you a way to network with those in your industry.  Over time if your a LO for example you should have “several pillars” that you can gain business from.  For example, Realtors, divorce attorneys, CPA’s, builders, construction companies, handymen, insurance agents just to name a few.  The best way to do this is to refer others to those partners you would like to do the same for you.  When you “show up” with leads for them and look only to network, it’s only then a matter of time before someone is referred to you.  You have to be present and persistent.

By that I mean, you can’t just go once or twice and expect others to refer you business, you have to get involved.  Every metropolitan town has one of these, it’s a Real Estate Mastermind group or Business Networking Group.  Find them in your area and join them.  Ha that’s funny, Join Us In Creating Excitement.  (JUICE right).  Anyway, find one in your area.  Trust me if you go and actually engage and look to help other people in those groups, over time it could be the best “pillar” you’ve ever built.

There are a few out there.  The best is exactly what I’ve described.  A Local Business Networking “event” called LBN.  The group to follow as a recommendation is a group from Michigan I believe.  Keith Stonehouse, and Al Crawford, the LBN masterminds I see growing the local networking on social media and in the local areas of Michigan.  I know these groups and types like it are all around the Nation.  WEEKEND CALL TO ACTION> Find one online, write them an email, fill out a form, write down a number, do something to join and follow up on the next “event/meeting” in your area.  It will pay off in the long run.

PS… The concept and communities I speak of welcome and benefit from sales professionals of all fields out there.  All you need is a handful of referral partners in different B2B segments that can benefit from your product/service use.  Diversify your “portfolio” from whom you get referrals from and where you get them from.  Never put all your eggs in one basket! 🙂

#SalesJUICE

• The Mortgage Juiceman