Monthly Archives: January 2018

Mortgage Originators

Whacked Out Wednesday – Want free tools to help you build a list?

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#WhackedOutWednesday – If you are not building a list and marketing to them you’re missing out on business.  Today’s tools out there are extravagant and each one has a subscription cost of a few hundred dollars at the least.  The good news is I have a marketing tip for you today to help this.  I absolutely suggest that you market to your clients daily, weekly, monthly, and do it in a fun way to Brand you.  Weather you send out letters (mailers), or simply go down a list you have on excel and email them manually.  I suggest you set yourself up to automate some aspects of your business.  Lead capture, and email campaigns go hand in hand.  And both can help you build a list and gain more business.

It is whacked out that each of these needed application costs so much, but it is what it is.  How I started was FREE, and you should too if you’re not doing any of this.  In today’s video I give two tips to use free applications to both capture leads with an interactive form you can advertise, and a way to build a free email campaign list.  My attempt to help you with solutions as always.  – Make it a great day – #SellWell

Workshop with Shawn? – Check it out, I put together this training that I was able to help individual Broker’s use to increase their business and now I’m helping others not in my network learn how.  You have Facebook Fan page but don’t get leads from it?  You don’t have a list built yet? No lead capture pages as suggested.  I can show you how to integrate these all on a Fan page and learn to push and pull your messages so you gain FREE leads.  It’s a work shop, and it’s the Blueprint guide to campaigning on Facebook with a Fan page.  Check it out below ↓

The Blueprint – Ultimate Facebook Fan page Marketing campaign guide
As Always – #SellWell
Mortgage guidelines, Mortgage Originators

Two for Tuesday – DU Updates and IPC’s

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#TwoforTuesday – DU is being updated this coming weekend and we discuss a commonly asked question about Interested Party Contributions.  The loan limits have been increased in 2018, are you promoting that?  And this weekend DU Updates to programming will install the final programming for FHA loan limits and VA loan limits will be programmed.  Great to know.  Something like 3000 counties went up this year in loan limit and shouldn’t affect any DU approvals, but if you were waiting for official time to run it, Monday will be it.  Second, Interested Party Contributions seems to be a commonly asked question regards to RE Agents or other parties in a transaction giving gifts.  Or contributions to the borrower in other words.  Well if you are involved in the transaction on the RE side, Fannie Mae doesn’t like it.  So builders, this includes you.  This includes developers and Real Estate Agents as well.

For example, the borrowers Mother is a RE Agent on the home being sold, and they want to gift a down payment monies to their son.  Can’t do it.  Just know these rules on Interested Party Contributions as there is a line that can’t be crossed.

Today I’m social selling all day, and will be following up with those that interact with me.  I am helping more and more people gain leverage on social media.  It’s actually fun to see others thrive as a result.  This is not hard and easy to do “organically”.  The best part is it helps you gain an edge when you are going to boost ads for a Pillar Partner.  I show you exactly how to do this in my training.  Click below and get IN the groups and trainings top LO’s have done.  ↓

This has everything you need in it to start taking advantage of tools to increase mortgage business, check it out; The Mortgage JUICE you need is here!

 

Mortgage Originators

Monday’s Motivation – “I have a dream”

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#MondaysMotivation – “I have a dream”! – A dream that impacts many business owners Nationwide, and Loan Officers far and near, with service to help them close more loans, gain more pillar partners, and get more leads! A dream that grows someones pipeline, and a business plan that double’s the impact! Yep I have a dream.  A dream that in every valley, and every mountain top across the country, will be exposed to funnels! A marketing dream, to increase the chances of owning a piece of the American Dream all across our great Nation.  Let Mortgage Marketing Freedom Ring! Let it ring, let it ring.  I have a dream to let mortgage marketing freedom ring, I commit to helping my business partners learn to perfect a marketing strategy that helps them preserve and offer the American Dream.  I commit to helping Mortgage Marketing Freedom Ring! Let it ring! When a new lead is input, let it ring, when a email drip campaign begins, let it ring when we help Pillar partners source business.  Let freedom ring to Mortgage Marketing when new referral sources are added.  Let Mortgage Marketing Freedom ring! Thank God Almighty, Let freedom ring!

Ha ha, I had to be fun and entertaining, while placing light to a little source of business.  This is what marketing’s about, and it’s fun.  If you didn’t laugh at least once, don’t bother filling in the form.  I make this mortgage stuff fun, and am a great Account Executive with a fantastic support staff.  I always place myself in the position that most impact my clients.  With great rates, speedy turn times (1 day right now fyi) and a product mix that can supplement where some other lenders have overlays.

If you’ve had a dream, of a responsive AE that can get stuff done and push a file if needed I’d like to connect! If you have a dream to obtain a lender that help you where some others have overlays, I’d like to connect! If you have a dream of learning social media but don’t know where to start (in my network or not) I’d like to connect! If you have a dream of helping more homeowners in 2018, I’d like to connect to help you develop a plan to do just that! I have a dream to help you make Mortgage Marketing Freedom ring! 🙂

Click below, let’s work together

Mortgage Originators

Weekend Call to Action – Cadence Frequency creation action plan

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#WeekendCalltoAction – TGIF – The Grind Includes Friday – Create a cadence frequency plan of attack! Actually write it down! YOU WANT TO CONVERT MORE LEADS RIGHT? Well what are you doing to actively “attack” and proactively gain interest.  We talk about funnels and lead gen all the time.  The common question is, Shawn, what’s the conversion rate?  Well, Bob, it depends on the sales person and how hungry they are.  lol – My typical response.

Here’s the call to action to help you CONVERT more leads.  If you have a CRM great, see if you can “program” in it a reminder to set actions like, on the second touch Text them, IM them and send them a message on LinkedIn.  On the third touch (day 3) maybe send them yet another email, call, and then Facebook them.  Reply to a comment they have done, or follow them and or post on their wall, or comment on their post.  Friend them, see if they are on twitter, instagram etc.  You should have a cadence frequency set up for at least TWO WEEKS, before you just let your “email drip” campaign take over completely.  In my opinion, this is where most sales people fail, not only are they “giving up” after the 1st or 2nd no (or no contact) they aren’t thinking outside the box to actually reach the client.   Not every client is on Facebook, some may spend more time on LinkedIn and that’s the best place to reach them.  The job of the sales person is to figure this out.  A PROFESSIONAL SALESPERSON is like a PRO STALKER, literally.  Sad to say to most sales organizations do NOT have any frequency in place to help guide their salespeople to success.

So you needs to create a frequency for?  I got your back, hit me up, let’s start you off with something organic that teaches you how to PUSH and PULL your messages on Social Media to increase your reach, relevancy and results in free leads! It’s called my Blueprint.  And is the ultimate fan page guide to help you gain leads.  It’s a stepping stone for those that want to get into paid ads.

The Blueprint – Ultimate Facebook Fan page Marketing campaign guide
#SellWell and #TGIF!
PS – I’m going wide next week.
Mortgage Originators

Thursdays Thoughts – Testimonials and Culture

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#ThursdaysThoughts – Are you working with a company that has an awesome culture?  Are the walls painted orange, yellow or blue?  Do you have motivational quotes or some mission statement that is often heard in the meetings.  How about any type of community events?  Do you do those?

You see now days people don’t want to work with just a “company” they want to work with “PEOPLE” that they know like and trust, more than ever.  And expressing your people centric focus internally with culture is a great idea to share.  People want to hear these stories.  Same with testimonials.  When was the last time you gained a testimonial on any social page and shared it on your personal profile.  Or perhaps make light of it in any way shape or form?

Again it’s the “fact” that facts tell, stories sell.  And I encourage you to embrace your company culture if you have one, and tell others about it.  Get testimonials and share stories of how you impacted someone’s life.  This is a difference maker and will be what creates more reach for you than saying you have the programs or lowest rate.

I embrace all of this and would love to show you how as well.  I teach social selling in a whole new way to those LO’s that want to level up their game.  Hit me up personally today, you’ll be glad you did come purchase season.

#SellWell

Mortgage Originators

Whacked Out Wednesday – Credit, Pricing and the “Mortgage Balancing Act”!

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#WhackedOutWednesday – Oh YEAH… The struggle is real folks.  Funny thing is some LO’s don’t take the time to do this stuff.  They sell a file, throw it to a processing queue, and never attempt to “see” how the numbers shake out until the end.  First thing firsts, credit! I had a post in my group, Sales talk with Mortgage Pro’s not to long ago where someone didn’t know how the pricing was calculated with a credit that had two duplicate scores.  Pricing is apart of the balancing act too, not just credit that gets you there.  Obviously both play hand in hand.

What I suggest, is not to just set it and forget it.  If you make changes, like any and all, you should see how the file balances and not just the fraction, the dollar amount.  Actually balance your file along the way.  Want to be really high level, I suggest that every step you get exact fees, like the title report, or as 1004D costs are added etc, you re-balance your file.  And actually update the client.  In essence the client should get a break down every week on how their file is coming together.  Just my opinion.

THE JUICE IS LOOSE – I am having fun this year and helping those that want help building a pipeline more than ever before.  I have this organic campaigning program that is taking off, and so much fun to do.  My #Blueprint is the key to opening a door for exposure, more influence, growth of your referral partners and overall social selling strategy for 2018.  Want in an Elite group of LO’s that are using social media to grow their business?  They share posts, ideas and ways to generate business.  Check it out here —->The BLUEPRINT

As Always

#SellWell

Mortgage guidelines, Mortgage Originators

Two for Tuesday – Installment and Revolving accounts!

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#TwoforTuesday – So many people fall into this trap and attempt to qualify a client with 10 payments or less and omit that debt.  Make sure you do make sure that the payment is 5% or less of the overall income of the borrower.  If it is, and has 10 months or less that’s when you can omit that debt.  Revolving accounts that are paid off monthly are also a good one, yes, you can omit those.  As long as you can prove that every single month for the last 12 months the client paid off, completely.

Still looking for a launch into the new year?  I have some really good stuff going on behind the scene’s and am helping broker’s and LO’s get mega leads online for FREE!

Yep FREE, while paying for ads is great, and where the “numbers” are, there is an art to this online stuff.  If you have a poor organic campaign, and you attempt to run ads, well you better know stuff about optimization because your ad just might have limited results.  You see this is taught in the marketing books, you should have an “push” and a “pull” campaign working hand in hand.  When you do that results are inevitable.  My suggestion – Get the #BLUEPRINT into action.

It’s an organic marketing campaign management that you can do weekly, daily or monthly that increases your reach, relevancy and results.  And is FREE ladies and gents.  If you implement it on an on-going basis there is no reason social media won’t generate you leads weekly – FREE!  Here it is already, stop procrastinating, it’s not expensive at all, and positions you to win in many ways.  (not 1000’s of dollars like a paid campaign) – In fact in my opinion, it’s a stepping stone to get to paid ads.  If you want stellar results that is.  –

The Blueprint – Ultimate Facebook Fan page Marketing campaign guide ↓
#SellWell
Mortgage Originators

Motivational Monday – Reviewing Credit and collection accounts!

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#MotivationalMonday – The biggest advantage any one LO can have over another to “win” the business is truly educating the borrower and not just selling them a loan with the lowest rate.  It’s being a consultant, a financial advocate to the client to educate them about their own credit and understanding how guideline work.

Today’s video I go over some common “collection” questions and a way to look at a report to know in advance if the borrower will qualify.  Without having to run DU.  I suggest yes, you run DU to actually “read” what DU says.  But there are some guidelines written in stone.  You should know what to look for up front.

Some people are good at doing this and calculating DTI correctly to begin with.  99% of bad applications has to do with, missing information and or guidelines not understood or taken into consideration.  This is absolutely one of them in regards to manual underwrites.

If you’re seeking leads to pull credit, I can show you how to generate leads organically, totally free! In fact, a buddy of mine is doing a special all this week, and if your serious to step up your marketing game, here’s the in! – This is for a plug and play listing magnet that will generate buyer and seller leads galore.  You can use them to pre-qualify a client and then hand them off to a referral partner you have.  What better way to get on a good side with the best RE Agent in town than give them leads.  Click below and get ready to blow up! ↓

GET THE LISTING MAGNET HERE!

#HappyMonday

#SellWell

Mortgage Originators

Weekend Call To Action – Get Involved NOW!

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#WeekendCalltoAction – Get involved! – Now’s the time to do just that, join a networking group and start making appearances NOW!  You can’t just go once and expect others to give you leads, you have to be consistent.  Part of networking and growing your Pillar Partner network to gain referrals is getting involved.  I highly encourage that you do just that!

Once you’ve done this and gained some traction it is easy to name drop or suggest to others what you do as well.  Gaining exposure in these groups is a great thing to do! The Grind Includes Friday – Weekend Call to Action – Look them up! #SellWell