#TwoforTuesday – Get JUICY all week. Join Us In Creating Excitement for LO and Broker company tools that can help you grow your business. This week I go over and highlight the best tools for mortgage pro’s! Today is no exception and have two very JUICY tools. Join Us in Creating Yes’s for your pipeline.
The first is noted as the way to Retain Your Clients big time. In wholesale you do need to know whom is BRAWL friendly and whom is not. But regardless of whom collects the payment from your past clients you should be setting yourself up to be a LENDER FOR LIFE! Get notified when your past clients are searching for a mortgage. Have marketing letters go out with your picture and logo on it to remind the client! Get Retaining your clients today, with RETAIN YOUR CLIENT!
The second tool is a necessity. While a lot of marketing is always a good thing, landing pages and good websites to use as a redirection in an funnel are needed. You know after your thank you page it redirects to a website that’s compliant, has privacy notices, mortgage calculators and other tools for your clients/prospects to access. Get a LENDER HOME PAGE that can help you have an online presence.
I’m here to help you grow your pipeline and help you close loans. If you’re in need of a lender that can help you where others have overlays, I have got the answer. Get on point with BLUEPOINT today! Fill out a Broker Package and let’s truly partner with one another. Through the use of tools and ease of use to work with, we’ll help you get on point with your files. #SellWell
#TwoforTuesday – Non-QM loans are fantastic. And pricing is ON POINT! But what LO’s need to remember is as you structure these bank statement loans, you get the lessor of the two! The lessor of the 1003 input value or the bank statement calculation once the underwriter is done analyzing them!
I give a great example in today’s video on how to avoid the pitfalls of this. Make sure you do your own due diligence to the bank statements before you hand them in. The 1003’s value of what income you use is set in stone at submission. And never can go up, only down. You get to use the “lessor of the two” when it comes to Non-QM. #KnowThis
Non-Qm is definitely here to stay, and has a great function to lending now days. If you’re not doing at least one of these per month, you’re missing out on opportunity. Did you meet NIVA, NINA’s smarter sister? 🙂 These investor loans are fantastic and the opportunity to help investors expand their portfolio is fantastic. With full doc, shorter times for waiting periods, investor loans, bank statement loans and more, NON-QM is a great product to start utilizing if you’re not. It’s a great way to create options for your borrowers! Get on POINT HERE!
#TwoforTuesday – Two GREAT products I absolutely ♥!! FHA loans & VA loans!! Helping first time home buyers and Veterans are a passion of mine for sure. It’s great to see those types of transactions go successfully month in and month out! I have learned in doing these types of loans, how to manipulate DU/LP and what guidelines stand out to help you and which to avoid.
No matter what I am always going to have my hand in helping first time home buyers and Vets, by far the best two products to get involved with and know inside and out! While I am fortunate to be able to help with “other” Non-QM options for my broker’s, these two products are my strongest suits.
One thing is certain, if you want to gain success with these types of loans, make sure you partner with a lender that knows the guidelines, and offers the service they deserve. #GetOnPoint – Reach out to me with any “I gotta guy” questions as I ♥ guidelines to make them happen! CLICK HERE to partner with me!
#TwoforTuesday – I talked guidelines this am, so number 2 is about marketing! Yep you guessed it, you can’t close more loans without more prospects. Just like the last three months I’ve done a bulk order of funnel advertising systems, the sale starts this week! #BulkFunnelSale
Today I break more of it down so you understand your options! If you want a 3-5k product for half the price because I get a bunch of LO’s to gain lead machines at once this is the best deal out there! Hands down, and as far as the results go, I’ve only promised 125-150 lead area for most geographical areas and with a 500 ad spend the results have been astounding. Yes you have to pay for the ad to run on Facebook. That’s what FB does. It shows your ad to people we target in areas of your choice.
It’s all done with a professional management service for your advertisement. That’s the most important part, and what is the reason your ad will give you results month in and month out. Most are seeing 200+ leads with a slightly less than 20 dollars a day budget. That’s around 500-600 dollars depending on how long the month is. Most start at that point for ad spend. 20 dollars a day will get you a few thousand impressions and then some good 2-5 leads a day. Sometimes north of 7. But all in all, ad spend dictates lead count if relevancy is optimized. This is what the management service is for. And the longer you run the ad the more information you will have to retarget it, and make the most out of ad spend you have.
Here’s a result of one funnel from the first full month in on the campaign: 214 leads for 2.78 a piece. What would you do with that many more opportunities?
This management package is what starts the project. You pick one of two options, a 500 dollar retainer monthly to have a professional service optimize your ad to gain results, or a 750 option. The difference I explain in today’s 2nd video.
What you will get! Well this is a bulk funnel order of done for you solutions that can turn on a lead faucet to help you grow your list of prospects. Then it comes with a follow up sequence built in (Or customize-able based on which option you choose) that will help your conversion of this marketing campaign. NO DOUBT – A professional service will turn on lead flow. But what you want is to convert the people interested in a home! (the advertisement) So what we do is set you up for success, and I put my own personal training to work for you.
First you get the ad made for you, it takes a few days to build out as this is a custom built advertisement for you. And it’s run on a community page we will make for you. The reasoning for that is there is a relevancy score associated with community pages that is higher than that of a business page. Plus it hides the salesman a little. People are more opt to “subscribe” into an ad from a community page than a business page.
Then you will get set up with a CRM that the leads will go into. This is all part of the package, and technically what you pay later in the month for. Inside the CRM there is a sequence of SLY DIAL, TEXT MESSAGE and EMAIL DRIP campaign all programmed in so when leads opt in, they start the sequence. Depending on the “management package” you choose, that set of sequences may or may not be customize-able. I suggest the customizable package, as it includes chat bots on your page as well.
Half way through the month the second invoice is taken for first installment of the purchase of the funnel. 500 on the 15th, and then 500 on the 30th. Simple to understand, you’re getting a 3-5 dollar professional funnel built for your advertisement for 1k. You do have to select a management of that funnel and is what starts the project. (since that is a re-occurring item monthly) So if your math is right you’d be at 1500-1750 for the complete funnel deal and management month 1. Then ad spend would be a separate expense. Since it takes about a week to completely build a new ad project your expected ad budget would be less than 400 on month one. Even at 20 dollars a day. So depending on the management package you do pick (500 basic or 750 customize-able) you would be 1750-1850 area month one with 500 plan or 2000-2150 with customize-able plan. Month two you wouldn’t have to pay for the funnel again so you would have your ad spend and your management package. Assuming the basic package and 500 ad spend budget, you’d allocate 1k monthly to generate 125-150 leads. Again most campaigns are pacing to do a lot more than this, but I like to set expectations you can hit a mark on.
To help with conversion, what I do with those that join my bulk order is give them my organic training #TheBLUEPRINT free. And with this help them with social selling and the ability to convert the leads they get. You are invited to take the free three day workshop or just use the information. Also this month, I am including a month of #phonesites free with sign up. What we’ve done is lowered the barriers of entry and allow LO’s to see results before they pay for it all. 500 starts, on the 15th the first 500 for the funnel is taken, and then on the 30th the last 500 is taken. Once you’ve paid for the funnel, the community page, and the data and leads are all yours to keep.
There’s a big difference between buying leads and owning a lead generation machine. And when you own one, you either need to run it yourself, or let a professional do it. I offer a gateway to allow you to get in on generating leads, let someone else run it and you get the benefit of being able to do more of what you do best – Sell loans.
Here’s the full “funnel” for the advertisement bulk order. Go thru this, watch the next video and let me know when your ready to start! 🙂 – BULK FUNNEL ORDER HERE!
#TwoforTuesday – Guides for Reserves! Many out there ask as if doing an investment property without reserves is an option on a Fannie or Freddie loan! – No it’s not an optional thing, you must have them. Today, I will break down a quick reference to reserves for you.
Written in stone is the guidance on second homes and investment properties. However, Jumbo and Non-QM loans seem to always have reserves, it just varies based on investor and program or transaction type you choose. See video for more ↓
Today, watch out for the second “Two for Tuesday” video again short and sweet this afternoon. #SwitchingItUp is always good!
#TwoforTuesday – Gotta love guidelines! It’s easy to forget but a VA loan is quite possibly the best loan out there. Today I go over a quick tip on VA loans that could help you LO’s gain another quality conversation with a past client. You might end up with a referral or a new purchase.
Today I will tell you about a bigger project I’m working on. And it all starts with a smaller core group of LO’s that are action takers and want information on what to post to gain leads. Ad copy is an art. And I have teamed up with a few LO’s to create Mortgage Marketing Syndicates – A paid group for ad content to create engagement, exposure and opportunity. Leads! For about the cost of a good lunch (9.97) we give LO’s ideas, pictures and content that they can #Copy #Paste #Post and #Profit! Fun stuff going on in here. And it’s great to see those that take action from some of the best implement and see results. And we’re just getting started. If you’re interested in learning what to do, how to do it, and even get ad copy to use to do it…. well go ahead and click the link. 🙂
#TwoforTuesday – Some great guidelines to know for DU approvals to show up. Today I go over some common questions that I get about collections and balances. It’s actually for conventional loans, but yep, I throw in the FHA guides as well! 🙂
You know I ♥ Govie loans! Everyday I’m talking Loans and Leads! What topic you want to talk about today? – I’m in the office helping LO’s close more deals all day, reach out to me!
Short and sweet to the point today – Now go get on the phones, and make something happen!! #SellWell as always (no link today) – Just good content! 🙂
#TwoforTuesday – Today I go over two lending tips for you LO’s to help you structure and get more deals done. The most common misconception on the 1003 and incomes are addressed. Seems lot of LO’s aren’t sure on how this works, or question income. Here’s a cheat for you to apply.
The 1003 needs to have two years of work history and two years of housing history. While in some cases (W2) the current 12 month income is looked at and the past 12 month housing payment history is analyzed, you still need to document TWO years on the 1003. As far as income is concerned, the most common is those that are self employed and LO’s are attempting to “average” that income. When in fact, it shows a decline in income over the past 2 years more than 25%! That’s the magic number to remember, if the declining income is more than 25% decline, you don’t average, you just take the lower of the two years (most recent). Some additional tips in today’s video where I go over this below! ↓
It’s one thing to develop the leads and referral partners to get on the phone with clients. Once you start pulling credit and putting together deals, don’t forget the basics. The 1003 is the heart of the transaction and all underwriters verify that information. The more accurate the 1003, the more easily loans close. – Remember that!
#TwoforTuesday – The Dodd Frank rollback, and how it affects you Loan Officers! Well there is more than two changes but the best one’s I highlight and go over. This is a big week for those ramping up a pipeline for the summer. Either you are in it to win it with several types of campaigns running to feed you leads or you are missing the boat. This video’s longer, but I highlight the changes and how it affects the daily life of a LO!
Hint it doesn’t really;
This week I am going to help set up several campaign strategies for LO’s that want to have the best summer they’ve ever had. 10X your business with a lead strategy to help you stand out to your referral partners and take charge of your pipeline this summer. I do a bulk order of Facebook funnel advertisements for LO’s and lower the barriers of entry to allow those interested to get in the game. It’s all about a power play, a way to generate leads to provide your referral partners, build a brand and culture online! And it helps many take their business to new heights when they implement a social media marketing campaign strategy.
#TwoforTuesday – Two secret sauces today for you those of you learning. First to expand your past client acquisition you need a client retention strategy. This goes hand in hand in doing just that. And levels the playing field for you to be able to get credit inquiry notifications from your past clients, just like the big banks! Second there is a skill to marketing you learn over time. One of the secret sauces is where I started this all. And is the best place to learn “how to do it yourself”!
There’s really two ways to do both of these. Do it yourself or have someone else do it for you! In the case of client retention I hope you have a great cadence frequency to follow up and stay infront of all your past clients. Most don’t do this, let alone have a frequency to do it. Second, when it comes to marketing, the best advice I can give you is to start. Without marketing properly there is no branding and no leads flowing in. So start. And a great place to start is by learning how to do it yourself. Yeah, there may be functions of follow up sequences or ad tools that you may want to outsource. But to a degree I believe everyone should learn the basics. These do just that:
Here’s some links for your viewing pleasure. If you are interested in secret sauce number 1, to retain your past clients with notifications from when they are looking for a mortgage in the future —> CLICK HERE TO RETAIN YOUR CLIENTS!
If your interested in at least seeing what you can learn about, here’s a link to a free webinar you can watch. You’ll probably get something from it regardless, but if you want to learn, you gotta #BreakFree! – CLICK HERE TO BREAK FREE AND LEARN MARKETING!
Me, I help my broker’s on a smaller level than that of the big boys here, I’m just a little guy. And what I put together compliments each of these tools today to help you expand your marketing presence. All part of the secret sauces. I teach social selling on an organic level to help you get to the paid ads level. I help you with learning to building a brand, expanding your culture and growing your business online with strategic planning. I teach basics, like how to write good “ad copy”, what to post, and how to #Push and #Pull your messages inside your campaigns you generate. When effectively used, you create better results for paid ads. It’s my BLUEPRINT I’ve put together over the years now. For those that can’t afford trainings or investing in done for them solutions, this is a great alternative to get you going. And I position it so you don’t break the bank in the process. Get the BLUEPRINT here!
The JUICEman! 