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Mortgage Originators

Wisdom Wednesday – Be Segment Focused!

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#WisdomWednesday – Be segment focused and clearly define whom your perfect audience is.  It’s wayyyy more effective than saying your the Jack of all trades and master of none.  This is why only one campaign online doesn’t work like people think it will magically.  Sure you can get buyer/seller leads galore online, google, Facebook, Instagram etc.  But the conversion will be low.  To increase conversion increase your segmenting.  Clearly define with many “small” campaigns whom you want to work with.

For example, a well rounded “Branding Strategy” will have VA campaigns, self employed campaigns, first time home buyer campaigns, maybe a mailer, and of course the old fashion referral and networking sources that help pour into the “funnels” of leads you have.

Be segmenting yourself, it’s how you’ll see success in 2019.  Don’t just say you do it all.  Today, I’ll segment with you too, if your a mortgage broker and do business with UWM (love them, remember I started my AE career there) they don’t do what we do well.  So we can FIT IN with many Broker’s that have 550-640 FICO borrower’s that don’t fit their box.  (FHA/VA)  I love the manually underwritten FHA deals, and know guides off the top of my head.  Hit me up if you have one in this box – #LetsDoBusiness #GetOnPoint with #BluePointMtg by CLICKING HERE!

Segmenting in your messages is what you should do to see the best results!

#SellWell

Mortgage guidelines, Mortgage Originators

Two for Tuesday -Important Dates

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#TwoforTuesday – Important Dates! My appraisal connections will appreciate this.  Today I go over important dates on the documents of a mortgage and how long they are good for.  This is measured from last date on the documents to the note date.  I ♥ guidelines and will promise to continue to detail my scenarios and guideline experiences as we grow and do business in 2019!

Today, I am going to simplify the mortgage process by going over how old any one thing can be.  Title, Assets, Income, Appraisal, Credit all have time frames for which the documents that make up a mortgage can expire.  These are you important dates to remember! ↓

Plan and simple, I want to help you get PAID!  Two for Tuesday right! I want to help you complete a loan and we can help you #GetOnPoint by having #BluePointMtg disclose for you.  We need these simple 5 things!  ↓

Oh and of course if you want to partner with us to just that (get paid on a loan that closes) feel free to CLICK HERE!!

As Always –

#SellWell

Mortgage Originators

Mondays Motivation – Work your Plan!

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#MondaysMotivation – Work your plan time!! Are you ready?  Do you have a list of referral partners you are going to call each day this week all set up?  Do you have a list of past clients or new leads you will reach out to?  The new year rang in, we all talked about goals and new years resolutions.  Now’s time to take action!

Just a little planning in the am, or perhaps on a Sunday if you’re like me, and a plotting out of a plan of attack for the week.  That’s what can set the stage for your success.  If you’re not on the board yet in 2019, time to do just that.  This year I’m not wasting time with others that don’t want to do business.  I’m all about growing a business, helping others close loans and expanding relationships into 2019! It’s time for new relationships for me, as I have planned out my attack to reach my goals.  Have you?

If you’re a mortgage broker or know someone that is, lets get connected!! I’m looking to grow others small businesses across the US, and would be open to help anyone with a strategy call to see how we can fit into their business plans.  Take action and fill in below ↓

 

As Always –

#SellWell

Mortgage Originators

Weekend Call 2 Action – Just Text

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#WeekendCall2Action – Just like Nike says #JustDoIt, I’m gonna say #JustText!  This is funny in a way and a topic I’ve covered on multiple occasions.  Today’s just the 4th and I know LO’s that have bagged a deal a day into 2019 or more!  It’s busy, rates are down, are you taking advantage of this?  Some people reading might be saying but how??

Well just pick up the phone and start using it.  You see more and more people use the phone in a different way than ever before, adapt to it.  Send a text, yes give them a call.  Just DO NOT BE SCARED to reach out!  You’re in sales for crying out loud.  Who cares if it’s 8:50pm, text them.  They probably just got done putting their kids to bed.  Or in the process (that’s my kids bed time).

Do not be afraid to go after the money, it’s like “scared money” doesn’t sleep.  You’ll be surprised who you will get to respond.  A past client, a referral source, any one.  Just reach out and take action.  I think too many just spend too much time scrolling and not enough time moving their thumbs.  Go for the win today! Text a past client and ask for a referral, call a referral partner, DM a builder.  You just have to take action.

It’s called the #WeekendCall2Action for a reason….

As always –

#SellWell

Oh and if you didn’t know, I’m helping a handful of mortgage broker’s this year increase business.  I can do two major wins to do this, 1 – help my business partners source new loans and new partnerships, and 2 – help my broker’s close loans they have!  #LetsDoBusiness ↓

 

Mortgage guidelines, Mortgage Originators

Wiser Wednesday -The well rounded LO!

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#WiserWednesday – The well rounded LO in 2019 will be the one that grows the most.  Regardless of rates, it’s always about guidelines and knowing how the deals “come together.”  Last year I will tell you I was amazed at how many LO’s and Broker’s just passed a file on to processors and didn’t actually do any approving work.

You know, the act of uploading a file somewhere and running an AUS to determine approval.  Let alone manipulating that approval.  Some LO’s have no clue.  This is what is going to be the difference maker in 2019 for LO’s.  Knowing how to structure deals, gain approvals, manipulate those approvals and straight up look at a 1008 and determine if you have even have anything to begin with.  I think in many cases LO’s waste time passing on files when they can be learning more themselves on what’s approve-able and what’s not.

No doubt doing loans is an art.  And if you’re going to succeed in 2019, the biggest thing you need to be doing is understanding guidelines and how loans come together.  #GetWiser!

If you want guidance as a LO/Broker on how to run AUS and what is going to be approved reach out to me.  I coach LO’s all day long.  Let’s do business in 2019 – CLICK HERE!

As Always –

#SellWell

Mortgage Originators

Weekend Call to Action – JUICY List Action!

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#WeekendCalltoAction – Join Us In Creating Yes’s for your PIPELINE!! All this week I highlighted those companies, tools and apps that are on this list, today is no exception as these companies help LO’s increase their business!  In a lot of cases 10X their production.  There’s three “trainings” I highlight today and encourage you to take action on something that was spot-lighted this week on the #JUICYList!

The number one on going training for years now is the MMBC boys!  I should say girls too, I know they have some newer instructors! 🙂  The Military Mortgage Boot Camp is an amazing training that teaches segmenting to LO’s for VA loans.  How to do them, how to market them, how to just about everything VA.  It’s an awesome training I recommend for anyone in the business! CLICK HERE FOR VA TRAINING!

The next thing to do is level up! Why not do it with #NextLevelLO training!  These guys are fantastic at such a well rounded training.  From how to be effective in follow up, to handling objections, to marketing, to automating processes.  This training typically increases an LO’s production by double in the months following the training.  CLICK HERE TO GET TO THE NEXT LEVEL!

Then as you learn all this, you might be inclined to take advantage of online marketing in some form or fashion.  (DUHHH – this is taught in all trainings) And the number 1 fear or perhaps problem that I looked to solve was what an LO can be posting, when to post it, and what to do with it to gain exposure.  I call it a Branding strategy, and it’s labeled #TheBluePrint that I’ve had as an organic training for over 2 years now.  If you struggle with online marketing at all and just don’t know where to start, this is the gateway to help you expand.  CLICK HERE FOR THE BLUEPRINT!

Look I get it, your sick of links and shiny objects and just want to do loans.  Here’s the thing, you need to invest in yourself from time to time in your career to get the “goods” that take you to the next level.  There’s no doubt I did, I will do it more and plan on it.  Why not you?  And in the process let’s work together, I help Mortgage Broker’s close more loans.  Like VA loans! 🙂   CLICK HERE TO WORK WITH THE JUICEMAN! 

As always –

#SellWell

 

Mortgage Originators

Thursdays Thoughts – JUICY List (Cont.)

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#ThursdaysThoughts – The JUICY list is continued today! With yet two more companies that are must haves for Mortgage Professionals.  If you want to be able to leverage your current prospects and past clients, these are the tools you should have.  Don’t leave it up to one company to do your job for you.  Don’t not have something to refer to online! – Yep – I’m talking “Websites” and “Client Retention” strategy.

The first today is to help you #RetainYourClients! The statistic is that the average person does 7-10 mortgages in their life time, are you setting yourself up to be a “Lender for life” for your clients.  You can have a past clients credit monitored for any credit activity relating to a mortgage and be notified when your clients are looking! It’s complete with a mailing campaign to them with your logo and picture, to a notification that is sent to you to alert you when someone on your past client list is shopping for a mortgage!  Retain your Clients into 2019, and be the newest edition to their finance team!  Their mortgage lender for life! CLICK HERE TO RETAIN YOUR PAST CLIENTS

When it comes to creating a presence online you need at the minimum a website!  There are many out there, but none that compare to one that’s mortgage centered, with calculators, plug in’s and full functionality for you to actively gain business off of.  Especially in the mortgage industry, how you appear online will translate to some business you get or don’t get.  Get the #LenderHomePage and make it simple for you and your team to have fully integrated, state of the art, professional mortgage websites to stand out! Ditch the old 1980’s website you have, into 2019, it’s time to upgrade – CLICK HERE TO GET A NEW WEBSITE!

As always I do the #JUICYList to help you Join Us In Creating Yes’s for your pipeline so I can partner with you and help you get paid.  That’s what I do.  I help a wholesale lender give the best rates and programs to the #MortgageBroker partners we have.  Let’s do business in 2019 together! CLICK HERE TO DO BUSINESS WITH THE JUICEMAN! 

As Always –

#SellWell

Mortgage Originators

Wonderful Wednesday – Shiny Object Syndrome #SOS & the JUICY LIST!

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#WonderfulWednesday – What some may call the “Shiny Object Syndrome”!  #SOS! It’s the #JUICYList week as we wrap up the year!  I have been going over the best used and most helpful tools of 2018 all year – highlighting this “list” that helps you – Join Us In Creating Yes’s for your pipeline! 🙂

Today I highlight the tech savvy, client friendly, mobile applications that are sales tools and a necessary element in your arsenal.  If you do not have some sort of #VirtualApplication to use, you are behind the eight ball in 2019! Both of these companies are good, I know both serve a similar function to allow you to take 1003’s (applications) with prospects.  More and more these apps are turning into a full blown LOS – point of sale system, that is a must for Loan Officers to use, have and embrace.

#PreApp1003 is one of the more advanced out there.  This is a fully functional LOS without the need for Encompass or Calyx.  You can use short code to share and market, you can co-brand with RE Agents.  You can take 1003’s in several languages, give checklists to borrowers, take a full application, run DU, validate income and assets and use it as a CRM to help you gain more sales!  The PreApp 1003 application is continuously getting updated and in 2018 I saw various updates to help LO’s embrace this tool more and more.  Get your own PREAPP – CLICK HERE or if you want to see what it looks like text the word “Juiceman” to 33655!

While it’s not mandatory to get a virtual application, if you compare to someone who does, taking a 1003 the long hand way is kind of going out of style.  There’s no doubt “Robots” of all sorts are coming for jobs.  A LO will always be needed to help craft the best loan for consumers.  A robot can’t articulate certain things like a trained mortgage consultant can.  So no worries there, but as you go into 2019, it’s a good idea to adapt to modern technology, as your competition is.  Get at least a virtual application of some sort to allow you to gather information (Data) various ways to help yourself stand out as a true pro! Get #PerfectLO as an option to do just that.  It can take applications in many different languages, and provide you mobile friendly interface to provide information flow to and from your clients!  CLICK HERE for PerfectLO

As I always say – Sell Well – I mean take 1003’s well.  And take as many as you can.  Why not leverage and adapt to technology that helps you stand out as a true professional.  These are the most used virtual applications of 2019!

#SellWell

More ways to get JUICY tomorrow! 🙂

 

 

 

Mortgage Originators

Mondays Motivation! – JUICY 2018 wrap up!

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#MondaysMotivation – Yeeehaaawww Ho Ho Ho – Merry Christmas and Happy Holidays to all! As we wrap up 2018, I go over the most influential tools of 2018! What was on the #JUICYList all year! Join Us In Creating Excitement about your pipeline! These are tools, companies, apps and more all designed to help LO’s and mortgage companies with something!  Today I go over the NUMBER 1 JUICY tool that every LO should have!

And there’s FOUR different companies in this list.  Yes FOUR, why because “Lead Generation” was the Number #1 thing in 2018 that separated the boys from the men!  If you learned how to use any of these you’re probably NOT slow right now!  If you didn’t learn you definitely saw them, and probably wondered which one to get.  ↓

  1. LEADPOPS – This a done for you templated lead capture site, where you drag and drop your logo and use it for purposes of lead gen.
  2. CLICKFUNNELS – This is the “God Father” of all lead gen sites, and is the most complex.  You can integrate just about anything with it, and custom tailor each page you make.  Takes a creative brain to use!
  3. PHONESITES – The easiest way to create funnels in 5 minutes or less for various campaigns.  Get an idea, make a funnel and have it up collecting names, phone numbers and emails within minutes.  No tech savvy people needed, super simple to use.
  4. LISTING BOOSTER – The best way to leverage RE relationships is to have a “GIANT” list of them in your booster software.  Then as they get listing you help your referral partners out with gaining qualified clients to view the home.

If you learned how to generate business with online marketing in 2018, next year will be your best year hands down.  More and more people are resorting to social proof and means to do business than ever before.  People search FB before they search google or the whitepages very often.  Why not take advantage of where the traffic is?  If you want help, click on the banners on the website, or in the blog today!

I’m here to help anyone that get’s a deal that wants to close! #LetsDoBusiness! CLICK HERE TO GET SIGNED UP! 

As Always –

#SellWell

Mortgage Originators

Weekend Call to Action -Build a Plan to reach the goals you make!

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#WeekendCalltoAction – This week I’ve made several posts regarding goals in the am.  What they are how they work etc.  Mostly I refer them as a #PositivePost!  To inspire to you to make goals and shoot for the stars!  But that’s one thing, a goal on paper, a commitment you’ll work towards.  But what about the “How” to achieve these goals.

You should be creating an actionable plan to reach the goals you have.  Not just make some targets on paper.  Commitment to taking the action on the productive activities that will net the results you want.  And in creating a game plan today I was privileged to take part in #LOLifes video live with Josh Pitts.  I mentioned a plan that can help.  It’s about going wide with pillar partners, it’s about having a game plan to market, and create a branding strategy for 2019.  It’s about community events, giving back, making public appearances and really adding value to those in your spear.  The “how” to do this is about having a well rounded action plan to make your goals come to life.

Weather you’re going to make a commitment to make a certain number of calls per day, or posts or ads per day, it’s about the consistency of doing it all throughout the year.   Get involved in your community and help make a difference in your local market in 2019!

Weekend Call to Action – Daily Challenge for LO’s – Make a list of pillar partners in all the different segments you want to grow.  Then make a list of whom and what companies you have working relationships with.  You’ll probably be surprised and identify a segment of referral partners you can expand upon into 2019.  Too many LO’s just focus on RE Agents and I believe a well rounded source for referrals will be key in 2019.  Not only partnering, but branding strategy, online marketing, community involvement and general action taking.  Today create a strategy a business plan for yourself and break it down by quarter.

I help LO’s create this type of strategy and love to help broker’s grow their business as a whole.  #LetsDoBusiness – CLICK HERE!

As Always –

#SellWell