Monthly Archives: November 2017

Mortgage Originators

Thursday Thoughts – Leverage of Social Media is a must!

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#ThursdayThoughts – The leveraging of social media presence and advertising is a must in 2018! The odd part about it is so many still do not do this properly.  Or are not doing it at all.  I could even turn on a faucet of leads for the LO’s at my company.

Not everyone understands that marketing is a fine art, and attracting the masses with a message is as good as the medium itself.  At one point news papers used to be a go to medium because people read them, and your message was “seen”.  Radio is still a viable medium and it can help your messages be heard.  I believe radio is stronger than TV in some cents.  Unless your advertising on a major network for television at prime time advertising, the so called bang for your buck is gone there.  Radio will give you higher ROI for marketing dollars in most cases.  But in the last decade a shift became prevalent with social media users and the ability to have a message seen.  Now, on Facebook, Instagram, LinkedIn, Twitter these are all the new mediums.

And guess what? They are TV!  More people “watch” and “read” posts than watch a television in their living room.  People will “watch” a screen that’s a fraction of the size of a TV, while sitting next to a 55 inch flat screen and not see what’s playing on it.  People get to engage and comment their opinions and beliefs creating the best form of interaction any advertiser can get.  Yet some still haven’t shifted their focus or medium concentration.  Heck just five short years ago, websites were “hot”.  Google ad words was still relevant and how you ranked on a website was important.  Not any more.  Websites are still relevant in a way, but they are dying slowly.  Especially if they are not a true “landing page” designed to capture the audience, book an order or an appointment for example.

Funny thing is, I’ve been told multiple times by other’s, “I see you on TV all the time”.. I ♥ your videos! Blushing of course I love to do them.  And aim to add quick value to the mortgage broker world.  But now it’s gone beyond that, and my ‘marketing tips’ and tricks are seen as viable worldwide in almost any industry.

I have surrounded myself with the pro’s that offer the management of the Facebook advertising that can turn on faucets of leads for anyone.  The power of social media is real, and weather you learn to do it organically or jump into paid advertising, the results will net better ROI than most other mediums now.  Why aren’t you taking advantage?

#ThursdaysThoughts – Last thoughts on the matter, if you’re not using Facebook as a business, and it’s all friends and family still, you’re doing it wrong.  Especially if your in sales.  Change the way you view social media and change your sales game up.  If you want help, I have the gateway to turning the faucet of leads on! I offer done for you solutions for any sales team in any industry at this point, to take advantage of Facebook Marketing.  Click below ↓ #SellWell

Ready to explode your sales? CLICK HERE

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Mortgage Originators

Whacked Out Wednesday – Not always what it seems!

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#WhackedOutWednesday – No, not everything is always what it seems! It is “whacked out” sometimes.  For example, depending on where you are in the Nation, Zillow house values can be 10,000 less than what they say your house is worth, or 20.000 more!  Credit Karma is another example, they show you a 680 FICO but that is really your “educational score” not your consumer debt score.  It’s typically 50 points lower.

This applies to business in my ways, especially if you are an LO whom gives leads to your referral partners.  Are you actively following up to ensure that partner is calling those leads?  How do you track that they actually are helping you?  Or what about documents, like credit, and paycheck stubs, you know those have an expiration date?

How about HOI, this one is really “whacked out”, if I have HOI coverage in a file and the loan doesn’t close in this calendar month and rolls over to the 1st of next month, the lender won’t accept insurance effective on the 30th? It has to be effective the same month the loan closes!  Here’s another good one, title work, why is it that fee’s change based on loan amount! You quote fees on a +/- 250k transaction just because the loan amount goes up by 1k or something the fees should change! (there should be a tolerance rule to this, like plus or minus 10k fees stay the same).

Bottom line is there are a ton of moving parts in mortgages, and each from credit, to appraisals, to HOI, these moving parts through out the working of putting together a mortgage need your help.  “Whacked Out” or not, YOU are the missing link.  The more educated you are on each of these topics as an LO, the better you get at putting together loans.  When was the last time YOU read an appraisal report, or title report?  Did you just forward to your processor and let them send it in?  (WHACKED OUT)

Knowing what to do when, and if this, then that is key to doing mortgages in bulk for sure.  And as an AE that’s my job to help.  Sometimes people don’t know when to do what, but if your not sure, ASK!!!!!! #SellWell #Silencekillsdeals (now that’s Whacked Out)

Stop being mediocre and start stepping up your game.  I can show you how to do more loans in so many ways.  I even help others not even in my lender roster! (not whacked out)  If you are looking for an AE that can help you put together loans, get them done, and help you with generating more deals in many ways, then reach out.  I am seeking action takers!  #ActionJackson Fill in the below form, I’ll call you right away! Let’s go, lets make 2018 your best year yet!  Broker or Banker, doesn’t matter I can help the VP/CEO or the LO individually! What’s stopping you? – Fill in below ↓

Mortgage guidelines, Mortgage Originators

Two for Tuesday – Application Guidelines

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#TwoforTuesday – Application guidelines today! And a cheat sheet for FHA UFMIP refunds!  Got to ♥ it! Lender paid and Borrower paid I will be posting more of and how you Broker’s can WIN every deal no matter what any direct lender gives the client.

As a mortgage Broker owner, you should know how to go both ways, Borrower paid or Lender paid.  If done correctly, you can effectively meet and beat any offer any “bank” gives your client.  Rates are Rates, and more and more clients realize that there are combinations of rates and fees that go into loans.  (well more LO’s are teaching this now more than ever before – Great work)

When a client asks for ARM pricing (Adjustable Rate Mortgage) you as an LO, must show certain things to them upon “Interest” and or applying for an ARM loan.  Great Application guidelines to know! #Checkitout ↓

**Sponsor of the week – Lender Home Page – Get your done for you website solution here –>> Lender Home Page – Website offer

#SELLWELL – How did I forget to say that – 🙂   #StilllookingforBrokers

 

Mortgage Originators

Monday’s Motivation – Marketshare Mafia

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#MondayMotivation – Are you getting ready to diversify your referral portfolio?  Are you gaining leads from multiple sources or multiple channels?  Good time to do so.

I have several Broker partners doing things this year that will help them have the best 2018 ahead of them.  One is partnering with a local radio station and gaining exposure that way! One of my partners is doing TV ads, and another one of my partners is doing everything they can on social media!  The common denominator is that every one of these partners started with online exposure on FB and other social mediums to gain exposure organically (FREE) and then used their profits off a deal or two and invested in paid ads.  Weather on TV, Radio or Online, paid advertisements can have a great ROI if you plan it out.  If you market it as well.  ONLINE!

You see Facebook is where you would have the best exposure off a business fan page that works beside the paid ads that you do.  I am a big believer in organic exposure and teach others how to use their own business fan page in a way that makes social media work for you.  I do offer the done for you solutions when you’re ready to step up your game, 🙂 but you have to take action first.

Here’s today’s tip on marketing, if you have a business fan page and the button at the top of the page doesn’t say “SIGN UP”, change it.  I see ton’s of these pages all the time, and the number 1 common thing I see is “Call now”.  While the website and phone number are displayed just inches below the button.  Make your call to action align with your audience and the habits they have.  You see facebook is for “thumbs” and now for calling people.  Most don’t go to Facebook to dial a number, however, if a page is intriguing enough someone will fill out a form.  Which is why I suggest as someone is scrolling and they see your page, promote a message button, or a sign up button to allow someone to enter their name, phone and email if interested.  Capture leads already! That is what you want your page to do right?  Set it up that way.  #SellWell

When your ready to start utilizing Facebook for organic FREE exposure call me, I’ll show you how to turn 250 dollars into several thousand dollars within 45 days or less. Then you can too, be investing profits into paid advertising.  Click below for #TheBLUEPRINT ↓

Gain FREE LEADS here! CLICK HERE!!!

 

 

 

 

Mortgage Originators

TGIF – My Story Part 5

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#TGIF – The Grind Includes Friday – Thanks to all that have been following my story this week.  We’ll be back at it with tips, tricks and guidelines to help you gain more business and close more loans next week.  It all started with me investing in myself.  If your in sales, you have stay GREEN AND GROWING! And through doing this, I started this blog, the mortgage JUICEman (Join Us In Creating Excitement), and surrounded myself with the pro’s running and creating the best ad campaigns on Facebook.

You can too, all you would need to do is invest in yourself.  You can learn from the same group I did at the “HardCore Closer”. Break Free Academy is full of all the knowledge from how to blog, to how to run ads on Facebook.  While I didn’t focus on ad spend and did grow my following and exposure “organically” I now have a plug for you.  You can learn with #TheBLUEPRINT to do the same, and gain leads with a FREE marketing campaign on Facebook.  But if you want to really turn on the faucet of leads that could be coming in for you, I have access to the best “DONE FOR YOU” solutions when it comes to running Facebook ads.

Complete with a CRM, an email drip campaign, funnel to capture leads and the best OPTIMIZATION and MANAGEMENT of that funnel out there.  THE SAME PRO’S THAT TAUGHT ME! This is where it’s at, and what I do is show others how to generate a free lead, then reinvest their profits in a paid ad campaign and really change the “coma’s” in their pay checks.  In most cases add a few digits.  🙂

Get a copy of the book, the Sales JUICE here!  Get the training and learn how to do facebook advertising yourself, or just fill in below and get the “DONE FOR YOU” solution that’s changing the game for many.  I can’t wait to help you!  #SELLWELL

LET’S WORK TOGETHER! Be apart of my network and I take a personal approach to helping you learn! Fill in below ↓

Mortgage Originators

Thursday’s Thoughts! – My Story day 4

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#ThursdayThoughts – Are you slow? Are you looking to gain more leads?  Is business where you want it? More importantly, are you getting paid what your worth?

Some good questions!  When I made a switch in employment to another wholesale lender my aim was to go wide fast.  Get as many accounts to give me a shot!  And all the while I continued to add value to those in my network above and beyond the call of duty.  Sure, I’m great with guidelines, and have helped lot’s of loans close.  But the real value is in helping my partners double or triple their business!  #ThisISit

A little over 2 years ago I started this blog, and I had to invest in myself first to learn to do these things.  I was/am an action taker.  That’s what has always made me good at sales.  But I knew there was more, and I had to learn to leverage social media in a new way.  So the birth of The Mortgage JUICEman came.  And I began helping LO’s and Broker’s in my network manage their Facebook fan to create leads.  So other’s were also action takers, so where not.

In fact, I managed a bunch of other fan pages for my brokers, and during this time I created my own “Blueprint” to help me advertise for that Broker.  Over time I perfected the best push and pull techniques to use on a fan page without spending any money.  And I group’d them in categories of posts, what I call now the 5 P’s of Posts.

It was so effective I knew I was on to something and needed to create a BLUEPRINT that anyone can follow.  I just was managing to many pages myself.  I needed something to show others how to do it.  So that’s what I did, and it’s through this push and pull organic campaign that can open the doors to many more leads for you and your company.

#TheBLUEPRINT is here! Schedule your first call with me this weekend.  I would entertain helping any action taker in any industry that wants to learn to leverage their Facebook fan page the right way.  The way that generates business!

#SellWell – If you are a LO, would you be interested in turning 250 dollars into over 3000 dollars in less than 60 days?  – The BLUEPRINT can help!