Monthly Archives: February 2018

Mortgage Originators

Two for Tuesday – New Fannie Announcements!

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#TwoforTuesday – I love doing these videos on guidelines and hope you all get stuff out of them.  Today I highlight the few changes that Fannie Mae introduced on 1/30/2018.  It is awesome to see the work that FNMA did in the past in collecting data is coming to fruition.  The first announcement and change to lending guidelines comes just in time for tax season.  The second in perfect timing as home values have gone up and even the national loan limits have been increased.  And as a bonus one of the hardest loans to close for property is updated; Condo’s!!

Today I am updating my CRM and organizing lists to help myself do more timely follow up and email marketing campaigns.  There has to be a management of information (just like Fannie) that you have as a sales person too.  Now’s the time to organize for the year.  Merge your past client lists, update your prospects, take a look at who’s opening your emails, reading your blog, or visiting your website.  These are the things that make a difference in sales success, I suggest you do the same.  I also bet you find an “app” that comes of the follow up, or because you strike while the iron was hot.  (they were on your website yesterday).  Use information to help you close the sale, just like Fannie is using the information to close the loans.

I ♥ Sales, Marketing and Mortgages.  Not sure which more, but they all go hand in hand in my book 🙂  As a result this week I am helping any LO that wants to develop a fan page on Facebook take their social selling to a new level.  Want to #LevelUP?  Click below, I’ve got the BLUEPRINT waiting: The BLUEPRINT to SOCIAL SELLING is HERE! #SocialSellingwithShawn – #SellWell

 

Mortgage Originators

Motivational Monday – Brand You!

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#MotivationalMonday – I do the “The Mortgage JUICEman” to brand me.  JUICE is an acronym; Join Us In Creating Excitement.  When I was an originator I was known to always have a redbull or a “green AMP” at my desk inside a call center.  – The JUICE was always flowing.  But all kidding aside, I think due to my hearing loss I spend a lot of energy focusing during the day, more so than someone whom doesn’t have to concentrate on what’s being said.  So I don’t miss it.  But point is, the whole JUICE thing stuck with me as a result through the years and I branded it as “me”.  You should have some story like this too.

You should be branding you in a way that makes you unique, fun and memorable to work with for your clients.  In sales, that’s exactly what you want, to brand yourself and have that be remembered by others.  I help others think outside the box quite often and have a training that I put together to help others start their action taking in getting their brand marketing started on a Facebook Fan Page.  Today’s video to start the week is a story about just this.  Someone whom was having a hard time “branding” and after our conversation they took an idea that was real to them and branded it beautifully.  ↓

I’m in all week helping others brand and grow their mortgage business! The blueprint can help you do the same thing.  From establishing how to brand, to creating a tag line or theme or even marketing campaign to run.  Brand you, not NMLS# 123456789.  Just a thought to open your mind and tap into your creativity this week.  Brand you and do it with a purpose, you’ll get more results.  The BLUEPRINT is here!   #SellWell

Mortgage Originators

Weekend Call to Action – Throwback Week!

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#ThrowbackWeek has been a success, what a great week on the blog.  I didn’t even post on facebook the video’s this week (I will today) and it was great.  What’s funny is just like today’s video even from 12-11 months ago each video still applies.  Today’s WEEKEND CALL TO ACTION is perfect.  I highly suggest you start thinking of “cash out” and whom you can network with to get cash out.  The idea is to think outside the box.

Deck companies, excavating company perhaps, maybe a fence company a builder or construction crew.  Get these types of companies to know you can help their clients get the cash to pay them.  🙂   Having a purchase pipeline is a must, but having a good mix of cash-out loans in the middle of the summer is icing on the cake for your pipeline.  My suggestion, start thinking “cash-out” this weekend and make a list of companies or people to reach out to next week.  Start now, don’t wait.

Just like RIGHT now is the time for setting up new lending relationships.  What I do for my broker’s is above and beyond the call of duty.  I help my broker’s that want to strategize with me on how to source more business in their area.  I help them on and off social media to source business with various campaigns.  All I ask is for a few loans in the process! Want a true business partner this year, that helps you with lead generation, recruiting, advertising and marketing, guidelines and closings loans?  #LetsDoBusiness has been my new hashtag online this month.  I am building out relationships here in the beginning of the year and want to impact as many as I can.  If your a broker, let’s work together to grow your company!

As always #SellWell

Mortgage Originators

Throwback Thursday – Throwback Week!

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#ThrowbackThursday – Remember 07/08 when the housing bubble burst?  Remember those loans we were doing back then, the neg am pick a payment loans?  How about interest only?  Those are still around now.  What most LO’s do not know is how this works with what’s called RECASTING.  For example, if you have a 30 year fixed Interest Only loan, it’s really interest only for the first 10 years.  Then whatever balance is left over come year 10, the loan becomes a 20 year principle and interest loan.  (It Recasts).  Based on the balance at the current time.

This could be great for those that are disciplined and apply some towards their principle through these years.  However, if they didn’t they are in for a payment shock that month it recasts for sure.  Technically this was 10 years ago now.  And there probably is loans out there that are going to recast any minute.  Within the last 12 months this has been happening.

Don’t get me wrong I like Interest Only products and have them now, but they should be taken and used by a product for someone who is educated on how they work.  I also believe this could be a campaign some mortgage company does to advertise they are helping those that were in them.  Great message.  Throwback to a year ago on this video where I talked about the same thing;

This month I am setting up my roster for more lenders and brokers to help.  I’m a different breed of AE or Lender Rep as you know them.  I help my clients source business with marketing campaign ideas.  I help with closing loans fast, on time and with stellar pricing.  (so sharp recently I cut myself on the rate sheet).  🙂 Let’s do Business together! Fill in the form below!↓

 

 

Mortgage Originators

Whacked Out Wednesday – Throwback Week!

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Yet another #Throwback today, #WhackedOutWednesday! – It’s the beginning of #SocialSellingwithShawn almost a year ago.  I’ve done a lot in the last year to create content and help others, the biggest thing I did was take massive action on social to experiment.  Social selling is an art, and for those that use it right develop strong relationships with their clients.  If your an Account Executive or LO or B2B sales, this is all part of the prospecting and selling you should do.

Its whacked out seriously for those that say they are in sales, but make it difficult to get a hold of.  If you’re social selling and don’t have phone numbers in your profile or ways to get a hold of you, change that, you’ve already missed a lead.  I’ve said this ton’s of times.  Another piece of advice is not everyone is on one platform over the other.  Some might be more on LinkedIn and others Facebook or Instagram.  Make sure you look for your prospects and existing clients on social and connect with them.  Interact with them (on the channel they prefer), and provide value on that platform they will see! It’s easier to make a cold call, warm that way without ever talking to them first.

One of the biggest tips I can give you LO’s is use “Pages” inside of your Facebook and Instagram to find “business pages” of partners in your area.  You will find lawyers, doctors, divorce attorneys, builders, RE Agents, you name it.  You just have to search for them, like and interact with them, and then call.  This is a technique I would be using to follow up with leads as well.  (I do) The secrets out ya’ll, if you don’t use Facebook and other social platforms to do your research on someone, you’re missing the boat.

 

#SellWell

Mortgage guidelines, Mortgage Originators

Two for Tuesday – Throwback week

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#TwoforTuesday – This one is almost a year old as well.  I ♥ guidelines.  Funny a year later here we are accepting Bitcoin as a form of payment as well.  This is back when verbal VOE’s were updated at the beginning of last year.  Even a bonus guideline in this episode.

Look I do these for fun, to make our roles in the mortgage industry less stressful and to pass on best practices and helpful guidelines that you can use.  What I do for a passion is help other people close more loans.  I do this many ways, but it all comes back to my support staff.  The team I have behind me.  No matter what I do, I try to align myself with the best teams that can make an impact to your files.  Second, I learn, invest, and master marketing campaigns that are successful to help you increase your business.  And I have a 3 day workshop that can turn the way you view social selling completely around.

The Blueprint – Ultimate Facebook Fan page Marketing campaign guide.  A three day workshop that will increase your reach, relevancy and results.
As Always #SellWell

 

Mortgage Originators

Weekend Call to Action – Try this exercise

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#TGIF It’s the #WeekendCalltoAction – Do this exercise I suggest.  The idea is to get out of your comfort zone, do a little research in your own backyard.  And then on the way to get something from the store you make a stop to say hi and network really quick.  Plan this out and you will make the most effective use of your time.

I’ve talked about this before and can say it works.  Not only from past doing, but those that have come back to me to say they did it.  Use a little creativity, but the overall goal is to make it so you are not driving from one side of town to the next and stay within a 2 mile radius of where you live.

I love giving suggestions to help others gain business, online and off, my goal is to partner with enough “hungry” Broker’s to close loans.  These weekend call to action video’s are just a taste, I help my Broker’s create active marketing plans with ton’s of different types of campaigns in them.  Most that implement double or triple their business.  Sound like something you want to do?  Grow your mortgage company with me, sign up below! ↓

Mortgage Originators

Thursdays Thoughts – How’s your SEO?

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#ThursdaysThoughts – Today you should do as I suggest in the video and search your key words.  Do you show up?  Most people don’t utilize this tool enough, some overdue it.  There is a finesse in using this, and these go great with active campaigns any marketing department would have.

If you do an employee giveback event, or an event for your community or charity, hashtag that phrase or word that best describes it.  Pound sign, number sign, hashtag, whatever you know it by, then type the word.  It’s that simple.  SEO on social media is free, easy to use and understand.  All you need to do is use key words you want to show up in searches for with a little consistency.   Thursday’s thoughts are – where is your SEO at, have you searched your relevancy lately?  How’s your SEO? ↓

I help mortgage companies create social media campaigns all the time now.  I’m officially a digital strategist that helps you make campaigns to source business.  That’s how I build a pipeline with Broker’s, by not only knowing guidelines and asking what’s on the corner of your desk? – But by rather helping my clients source business.  I do this as a partnership to my brokers.  My goal is to help your company grow, in social presence to current marketing campaigns, that way you can do more business, recruit more LO’s and grow a brand.  Why not partner up with me? – I’m taking on new relationships with mortgage Broker’s all across the US now.  #LetsDoBusiness

As Always – #SellWell